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April 2013 Schedule of Jaime Levyʼs London Lecture Tour + Lean Startup Machine Mentoring
1. Thursday, April 18 | 2pm @ Royal College of Art (Open to all RCA students)
2. Thursday, April 18 | 7pm @ General Assembly (Open to general public)
3. Friday, April 19 - Sunday April 21 @ Lean Startup Machine London (General public workshop)
4. Monday, April 22 | 5:30pm @ City University of London (Open to School of Informatics students)
So you might be wondering...
Who the hell is this chick and
why should I believe anything
that she says?
BW(before the web - 1994)
1993 - Disk Magazines (KCET)
1993 - Billy Idol Disk (MTV)
1.0(1995 - 2000)
2.0(2003 - present)
Site Maps
Wireframes
Wireframing for Mobile
Stakeholder Interview Findings
Feature Value Matrix
The Feature Value Matrix
It is a technique to help everybody (stakeholders and the
team) align on what are the most essential product features.
It is a tool that prioritizes features by weighing business
goals, user goals, and design/dev costs to build a product.
It helps your team distill your Minimum Viable Product
(MVP) and informs your productʼs roadmap.
User Experience Strategy Briefs
What is User Experience Strategy
and why is it crucial?
What is a Mental Model?
User Goal: “I need to get cash to pay the babysitter!”
UX Strategy = Business Strategy +
Value Innovation + Validated User
Research + Killer UX Design
User Experience Strategy
Business
Strategy
Value
Innovation
Validated
User
Research
Killer
UX
Design
Case Study of Awesome
User Experience Strategy
Airbnb
User Experience Strategy
Business
Strategy
Value
Innovation
Validated
User
Research
Killer
UX
Design
Business strategy is the identification of
guiding principles for how a company will
compete in its industry and where it should
invest to achieve business objectives.
Business
Strategy
Competitive Analysis
Competitive Analysis (cont)
Value innovation is created when a
companyʼs action can increase its
value proposition to users while
simultaneously reducing its cost
structure by eliminating waste
(i.e. unnecessary features/services).
Value
Innovation
Value
Innovation
Value Innovation for Digital Products
It offers a distillation of features from both competitors and
relevant existing alternatives.
It provides a "slice" or a twist to a value proposition from
existing larger platforms.
It consolidates formerly disparate user experiences into one
single solution (1-stop shop for a user task).
Validated
User
Research
Validated User Research is when the proposed
product is approached as an "experiment" that
needs to be validated by user feedback. The
process requires "getting out of the building"
to find your hypothesized customers who have
your hypothesized problem and who would
actually pay to have it solved!
The Lean Startup methodology
Build-Measure-Learn
How Eric Ries defines an MVP
Killer UX Design is accomplished when a
product allows its users/customers to easily
accomplish their goal with little resistance.
In a word, Killer UX design enables an
experience that is FRICTIONLESS!
Killer
UX
Design
Killer UX Design = better conversion funnels!
$$$ / happy
customers
* Dave McClureʼs “Pirate Metrics” - AARRR
User Experience Strategy
Business
Strategy
Value
Innovation
Validated
User
Research
Killer
UX
Design
Questions?
Feedback?
Follow me @JaimeRLevy
And visit JLR Interactive
to access the tour photos,
tools, and SlideShare with
audio of this lecture!
User Experience Strategy for Lean Startups & UX Designers - London Tour April 2013
User Experience Strategy for Lean Startups & UX Designers - London Tour April 2013
User Experience Strategy for Lean Startups & UX Designers - London Tour April 2013

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User Experience Strategy for Lean Startups & UX Designers - London Tour April 2013