The Pros and Cons of Flash in Internet Marketing

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by Jaime Christine Perez
April 1, 2011
Principles of Flash
Full Sail University

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  • The Pros and Cons of Flash in Internet Marketing

    1. 1. Pros and Cons of Flash Jaime Christine Perez Principles of Flash in Internet Marketing April 1, 2011
    2. 2. ★ Internet Marketing
    3. 3. FlashWebsite Design & Development ★ Pros ➡ Cons
    4. 4. ★ The Pros
    5. 5. ★ Flash Design Possibilities
    6. 6. ★ Flash Design Combine Video, Text, and Graphics to Convey Your Message
    7. 7. ★ The Browsers All Movies Look the Same
    8. 8. ★ Convey Your Message
    9. 9. ★ Advancement of Flash Video Players
    10. 10. ➡ The Cons
    11. 11. ➡ Updates As Players Advance so do the Updates, the User has to Install Updates
    12. 12. ➡ Downloads Players Advance and Users Must Download the Latest Version
    13. 13. ➡ Load Time- Flash takes longer.-for thelongerto takes The it user see your site.-may not stick around. Chances are they-your viewers. losing High risk of
    14. 14. ➡ Bounce Rates- Longer Load Times- Increases Rates- Visitors Bounce
    15. 15. ➡ Search Engines-Do Not Read FlashFiles.-Support. Need Flash Files-Must use a HTMLwebsite.
    16. 16. ➡ Search Results-Index swf files, orDon’t Search Engines flash files.-to Find. Them Harder Makes-ofLowers Found Online. Being Your Chances http://www.hmtweb.com/images/google-index-flash-swf.jpg
    17. 17. ✓ Flash Review ★ The Pros ➡ The Cons
    18. 18. ★ The Pros★ Vast Array of Design Possible★ Combine Video’s, Text, and Graphics on the Web★ Your movie will appear correctly in all web browsers.★ Safari, Firefox, or Internet Explorer your site will have the same appearance.★ Use as many features to convey a message in a much more efficient way
    19. 19. ➡ The Cons- As flash players advance, so do the updates.- The userplayer installed and version must have the same updated to view your flash content, or they have to download an update.- Flash takes longer touser toso it takes longer for the load, see your content. And the more risk you have losing your viewers.- The flash site fileso you indexed by search engines, is not have to support your flash site file with a html site.
    20. 20. How Will You Use Flash Directed By Jaime Christine Perez in Internet Marketing? The End
    21. 21. References:★ Full Sail University. (n.d.). Retrieved March 31, 2011. [VIDEO] Pros and Cons of Flash. with Vidal Fonseca, Full Sail University Course Director for Principles of Flash from http:// course.online.fullsail.edu/index.cfm?fuseaction=lms.activitiesASSIGNMENT&activityId=335570★ [Untitled photograph of advanced video player]. Retrieved April 1, 2011, from: http://www.spasticbliss.com/resources/web/video_player_01.jpg★ [Untitled photograph of bouncing]. Retrieved April 1, 2011, from: http://naturalseoexpert.files.wordpress.com/2010/09/bounce-rate.jpg★ [Untitled photograph of bounce rate chart]. Retrieved April 1, 2011from: http://4.bp.blogspot.com/_LM9I6FUqLGg/TOT4rI0xOjI/AAAAAAAAAuE/GopOW30hZMc/s1600/bounce+rate.bmp★ [Untitled photograph of clock]. Retrieved April 1, 2011, from: http://www.google.com/imgres?imgurl=http://tutorialqueen.com/wp-content/uploads/2008/06/photoshop-design-unique- clock-icon45.jpg&imgrefurl=http://tutorialqueen.com/photoshop-tutorials/photoshop-design-unique-clock-icon-in- photoshop&usg=__LYQ7_q5BCZZvBodXXIpVHrTiMBk=&h=400&w=400&sz=26&hl=en&start=177&sig2=swYyHqLPBIdTMeMMgiGM6Q&zoom=1&tbnid=jmSQPy2wzvX8HM:&tbnh=126&tbn w=131&ei=6PGVTayIKZOXtweTooiCDA&prev=/images%3Fq%3Dcool%2Btext%26um%3D1%26hl%3Den%26client%3Dsafari%26rls%3Den%26biw%3D1440%26bih%3D733%26tbs %3Disch10%2C3885&um=1&itbs=1&iact=hc&vpx=121&vpy=127&dur=341&hovh=225&hovw=225&tx=133&ty=138&oei=wPGVTa_wI8e_tge24_WUDA&page=7&ndsp=29&ved=1t:429,r: 15,s:177&biw=1440&bih=733★ [Untitled photograph of flash cons]. Retrieved March 31, 2011 from: http://blog.hostbaby.com/wp-content/uploads/2011/03/adobe-flash-no-iphone.jpg★ [Untitled photograph of flash downloads]. Retrieved March 31, 2011 from: http://www.mtv.com/global/music/videos/images/flash-player-download.jpg★ [Untitled photograph of flash graphics]. Retrieved April 1, 2011from: http://media.smashingmagazine.com/cdn_smash/images/iconsnew/bittbox.jpg★ [Untitled photograph of flash player updates]. Retrieved March 31, 2011 from: http://www.f-secure.com/weblog/archives/Adobe_Flash_Player_Update_10.1.png★ [Untitled photograph of flash possibilites]. Retrieved March 31, 2011 from: http://www.hotscripts.com/uploads/show/5120/tm.jpg★ [Untitled photograph of flash pros]. Retrieved March 31, 2011 from: http://elrecolector.com/wp-content/uploads/2009/06/adobe-flash-paper-cs3.png★ [Untitled photograph of flash pros and cons]. Retrieved March 31, 2011 from: http://2.bp.blogspot.com/-ml0hERhSoDI/TWIRTdKc6AI/AAAAAAAAABI/WFHqMHApsVU/s320/The %2BPros%2Band%2BCons%2Bof%2Bhaving%2BFlash%2Bon%2Byour%2BWebsite.jpg
    22. 22. References Continued:★ [Untitled photograph of flash possibilites]. Retrieved March 31, 2011 from http://www.hotscripts.com/uploads/show/5120/tm.jpg★ [Untitled photograph of flash pros]. Retrieved March 31, 2011 from http://elrecolector.com/wp-content/uploads/2009/06/adobe-flash-paper-cs3.png★ [Untitled photograph of flash pros and cons]. Retrieved March 31, 2011from http://2.bp.blogspot.com/-ml0hERhSoDI/TWIRTdKc6AI/AAAAAAAAABI/WFHqMHApsVU/s320/The%2BPros %2Band%2BCons%2Bof%2Bhaving%2BFlash%2Bon%2Byour%2BWebsite.jpg★ [Untitled photograph of flat screen]. Retrieved April, 2011, from : http://images.gizmag.com/gallery_tn/veebeamstreamer-7.jpg★ [Untitled photograph of film]. Retrieved April, 2011, from :http://printerinkcartridgesblog.printcountry.com/wp-content/uploads/2010/12/movies.jpg★ [Untitled photograph of get adobe flash]. Retrieved March 31, 2011 from http://www.esf12training.com/assets/images/get_adobe_flash.png★ [Untitled photograph of get movie player screen]. Retrieved March 31, 2011 from http://www.web-video-player.com/images/index_ads.gif★ [Untitled photograph of html code]. Retrieved April 1, 2011, from : http://freeflasytoys.com/custom/images/633631313696604542.jpg★ [Untitled photograph of mp4]. Retrieved April, 2011, from : http://blog.retailmart.com/wp-content/uploads/2010/11/buy-philps-mp4-player-in-india-300x234.jpg★ [Untitled photograph of internet marketing business]. Retrieved March 31, 2011, from: http://www.i-optimise.com/wp-content/themes/church_10/plugins/content-gallery/flash.jpg★ [Untitled photograph of internet marketing business]. Retrieved March 31, 2011, from: http://promotedprofits.com/wp-content/uploads/2011/01/internet-marketing-business.jpg★ [Untitled photograph of ipod]. Retrieved April, 2011, from : http://www.apple.com/iphone/features/ipod.html★ [Untitled photograph of swf update icon]. Retrieved March 31, 2011, from: http://www.dgboyesmechanical.com.au/swf/swficon.gif

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