Target Market: Peru


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By Jaime Christine Perez
October 1, 2012
Global Internet Marketing
Full Sail University

Published in: Business
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  • Target Market: Peru

    1. 1. Target Market: Peru Royal Beauty Lines by Jaime Christine Perez October 1, 2012
    2. 2. Company ProfileRoyal Beauty Lines ~ Master Distributor of FHI Heat ® Royal Beauty Lines provides business opportunities to beauty supply distributors and salon professionals.Master distributer of FHI Heat ® Hair care products and styling tools in the Caribbean &South Pacific Islands, Mexico, Peru and Worldwide Cruse Ship Salons (“Royal Beauty Lines,” n.d.)
    3. 3. Country ProfilePeruMarket Oriented Economic PoliciesGDP- $305.8 billion (2011 est.)Population 29,549,517 (July 2012 est.)Imports - partners: US 24.7%,China13.8%, Brazil 6.7%, Chile 6%, Ecuador4.4%, South Korea 4.1% (2010)Industries: mining and refining ofminerals; steel, metal fabrication;petroleum extraction and refining, naturalgas and natural gas liquefaction; fishing andfish processing, cement, glass, textiles,clothing, food processing, beer, soft drinks, (“The Worldfact Book,” n.d.)rubber, machinery, electrical machinery,chemicals, furniture
    4. 4. Opportunities for Growth Peru is the first of several South American countries to make the top 10. Strong retail growth has intensified the demand for retail space. Most of the interest is beingdriven by strong economicgrowth in the country. Peru could potentially be one ofthe "worlds retail’s hottestemerging markets” with a growthof 5% GDP year after year. ("CNBC," 2011)
    5. 5. Financial Impact to the Peruvian People“The Peruvian economy has been growing by an average of 6.4% per year since2002 with a stable/slightly appreciating exchange rate and low inflation. Growth in2010 was close to 9% and in 2011 almost 7%, due partly to a leap in privateinvestment, especially in the extractive sector, which accounts for more than 60%of Perus total exports .” “A growing number of Peruvians are sharing in the benefits of growth but inequality persists posing a challenge for the new Ollanta HUMALA administration, which has championed indigenous and local disenfranchised groups. The administration seems committed to Perus free-trade path.” (“The Worldfact Book,” n.d.)
    6. 6. Peru’s Market Predictions for Personal Care Royal Beauty Lines has great potential for doing business in Peru according to an IMS research study. It has identified Peru as having high potential for future personal care products. It predicts it will be one of the fastest growing markets. The Peruvian haircare market generated total revenues of $168.7 million in 2009, representing a compound annual growth rate (CAGR) of 4.1% for the period spanning 2005-2009.The Peruvian make-up market generated total revenues of $110.9 million in 2009, representing a compound annual growth rate (CAGR) of 5.1% for the period spanning 2005-2009. (Datamonitor, 2011)
    7. 7. ReferencesA4peru.jpg [Digital image]. (n.d.). Retrieved October 1, 2012, from (Producer). (2011). Retails hottest emerging markets 2011. [Web]. Retrieved from ( 2011, March 29). Peru Personal Hygiene/ Personal Care Industry Guide 2011. Retrieved from [Digital image]. (n.d.). Retrieved October 1, 2012, from (n.d.). Retrieved October 1, 2012, from Beauty Lines. (n.d.). Retrieved October 1, 2012, from http://royalbeautylines.comRoyal Beauty Lines Logo [Digital image]. (n.d.). Retrieved October 1, 2012, from World Factbook. (n.d.). CIA - The World Factbook. Retrieved October 1, 2012, from
    8. 8. Thank you for watching! Presentation by Jaime Christine Perez Global Internet Marketing Strategies Target Market