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Facebook Marketing Plan

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Published

by Jaime Christine Perez …

by Jaime Christine Perez
Facebook Marketing Plan
November, 2011
New Media Distribution Channels
Full Sail University

Published in Business
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Transcript

  • 1. Jaime Christine Perez
  • 2. Internet Marketing Bachelors Degree Images courtesy of Facebook, Full Sail, and Jaime Christine Brown
  • 3. Facebook is the World’s Largest Social Media Site!Facebook 500,000,000 + users: Data courtesy of CheckFacebook
  • 4. 2010 Facebook Demographics (U.S.) Facebook Demographics:148,867,700 Facebook users in the United StatesFacebook users age 35-54 has increased 1.9%13.2 % of all Facebook users are age 35-54 Data courtesy of comScore
  • 5. Why Market Full Sail University Internet Marketing BS On Facebook?The Facebook platform incorporates web 2.0 APIs and Mashupsfrom other new media distribution channelsFacebook allows business to create Facebook pages for Free!Ability to create Facebook ads with geo-targeting technologyTarget specific users by demographic areas, age, gender, andpsychographic nichesFacebook ads target the Audience of Me, micro marketing to anindividual’s specific likes and interest. “The Benefits”
  • 6. The Full Sail UniversityInternet Marketing BS Facebook Page “The Story” http://www.facebook.com/fullsailuniversityinternetmarketingbs Facebook Page courtesy of Jaime Christine Brown
  • 7. The Audience of Me PsychographicsAges 35-45Knowledge BuffsWorking professionals in web design, web development, Internetmarketing, graphic artist, and other Internet related fields and nichesThose interested in helping small businesses succeed on the Internet.Interested in advancing their careers as an Internet MarketerThe targeted psychographics has a willingness to help businessessucceed on the Internet, while having a passion for educatingthemselves with knowledge to implement their desire to help smallbusiness succeed on the Internet. “The Target Audience”
  • 8. The Full Sail UniversityInternet Marketing BS Facebook Ad “The Engagement” Facebook Ad courtesy of Jaime Christine Brown
  • 9. The Full Sail UniversityInternet Marketing BS Facebook Ad Campaign Facebook Credits are sold to users to purchase Facebook ads as a pay- per-click marketing campaign. Estimated Cost per-click $2.35 Facebook Ad image courtesy of Jaime Christine Brown
  • 10. The Full Sail UniversityInternet Marketing BS Facebook Page Social Proof Full Sail University Internet Marketing Bachelors Degree Alumni Testimonials!“The Community” Image courtesy of Jaime Christine Brown
  • 11. The Full Sail UniversityInternet Marketing BS Facebook Page Mashups Apps for new social media tools easily integrated with the Welcome Page. YouTube in game “The Connection” Facebook Page courtesy of Jaime Christine Brown
  • 12. References Check Facebook. ( 2010). Retrieved February 13, 2011. Check Facebook http://www.checkfacebook.com comScore. ( 2010). Retrieved February 13, 2011. comScore Media Matrix http://www.comScore.com Facebook. (2010, February 14). Retrieved February 14, 2011. Create an Ad on facebook.com http://www.facebook.com/ads/create/?fbid=140375406015675&campaign_id=365730201698&placement=fbpg1&extra_1=0&extra_2=2612 Facebook. (n.d.) . Retrieved February 14, 2011. http://www.facebook.com Twitter. (n.d) . Retrieved February 14, 2011. http://www.twitter.com Webmashup. (2004, September 24 ). Retrieved February 14, 2011. Facebook API http://www.webmashup.com/API/Social/Facebook-API-l1470.html YouTube. (n.d.). Retrieved February 14, 2010. http://www.youtube.com