Jaime Christine Perez
Internet Marketing Bachelors Degree            Images courtesy of Facebook, Full Sail,                 and Jaime Christine...
Facebook is the World’s Largest Social Media Site!Facebook 500,000,000 + users:                            Data courtesy o...
2010 Facebook                           Demographics (U.S.)  Facebook Demographics:148,867,700 Facebook users in the Unite...
Why Market Full Sail University  Internet Marketing BS On         Facebook?The Facebook platform incorporates web 2.0 APIs...
The Full Sail UniversityInternet Marketing BS Facebook Page                       “The Story”   http://www.facebook.com/fu...
The Audience of Me             PsychographicsAges 35-45Knowledge BuffsWorking professionals in web design, web development...
The Full Sail UniversityInternet Marketing BS Facebook Ad         “The Engagement”           Facebook Ad courtesy of Jaime...
The Full Sail UniversityInternet Marketing BS Facebook Ad            Campaign                                      Faceboo...
The Full Sail UniversityInternet Marketing BS Facebook Page            Social Proof  Full Sail University  Internet Market...
The Full Sail UniversityInternet Marketing BS Facebook Page             Mashups  Apps for new social  media tools easily  ...
References Check Facebook. ( 2010). Retrieved February 13, 2011. Check Facebook        http://www.checkfacebook.com comSco...
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Facebook Marketing Plan

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by Jaime Christine Perez
Facebook Marketing Plan
November, 2011
New Media Distribution Channels
Full Sail University

Published in: Business
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  • Transcript of "Facebook Marketing Plan"

    1. 1. Jaime Christine Perez
    2. 2. Internet Marketing Bachelors Degree Images courtesy of Facebook, Full Sail, and Jaime Christine Brown
    3. 3. Facebook is the World’s Largest Social Media Site!Facebook 500,000,000 + users: Data courtesy of CheckFacebook
    4. 4. 2010 Facebook Demographics (U.S.) Facebook Demographics:148,867,700 Facebook users in the United StatesFacebook users age 35-54 has increased 1.9%13.2 % of all Facebook users are age 35-54 Data courtesy of comScore
    5. 5. Why Market Full Sail University Internet Marketing BS On Facebook?The Facebook platform incorporates web 2.0 APIs and Mashupsfrom other new media distribution channelsFacebook allows business to create Facebook pages for Free!Ability to create Facebook ads with geo-targeting technologyTarget specific users by demographic areas, age, gender, andpsychographic nichesFacebook ads target the Audience of Me, micro marketing to anindividual’s specific likes and interest. “The Benefits”
    6. 6. The Full Sail UniversityInternet Marketing BS Facebook Page “The Story” http://www.facebook.com/fullsailuniversityinternetmarketingbs Facebook Page courtesy of Jaime Christine Brown
    7. 7. The Audience of Me PsychographicsAges 35-45Knowledge BuffsWorking professionals in web design, web development, Internetmarketing, graphic artist, and other Internet related fields and nichesThose interested in helping small businesses succeed on the Internet.Interested in advancing their careers as an Internet MarketerThe targeted psychographics has a willingness to help businessessucceed on the Internet, while having a passion for educatingthemselves with knowledge to implement their desire to help smallbusiness succeed on the Internet. “The Target Audience”
    8. 8. The Full Sail UniversityInternet Marketing BS Facebook Ad “The Engagement” Facebook Ad courtesy of Jaime Christine Brown
    9. 9. The Full Sail UniversityInternet Marketing BS Facebook Ad Campaign Facebook Credits are sold to users to purchase Facebook ads as a pay- per-click marketing campaign. Estimated Cost per-click $2.35 Facebook Ad image courtesy of Jaime Christine Brown
    10. 10. The Full Sail UniversityInternet Marketing BS Facebook Page Social Proof Full Sail University Internet Marketing Bachelors Degree Alumni Testimonials!“The Community” Image courtesy of Jaime Christine Brown
    11. 11. The Full Sail UniversityInternet Marketing BS Facebook Page Mashups Apps for new social media tools easily integrated with the Welcome Page. YouTube in game “The Connection” Facebook Page courtesy of Jaime Christine Brown
    12. 12. References Check Facebook. ( 2010). Retrieved February 13, 2011. Check Facebook http://www.checkfacebook.com comScore. ( 2010). Retrieved February 13, 2011. comScore Media Matrix http://www.comScore.com Facebook. (2010, February 14). Retrieved February 14, 2011. Create an Ad on facebook.com http://www.facebook.com/ads/create/?fbid=140375406015675&campaign_id=365730201698&placement=fbpg1&extra_1=0&extra_2=2612 Facebook. (n.d.) . Retrieved February 14, 2011. http://www.facebook.com Twitter. (n.d) . Retrieved February 14, 2011. http://www.twitter.com Webmashup. (2004, September 24 ). Retrieved February 14, 2011. Facebook API http://www.webmashup.com/API/Social/Facebook-API-l1470.html YouTube. (n.d.). Retrieved February 14, 2010. http://www.youtube.com
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