Brand Story
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Brand Story

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by Jaime Christine Perez

by Jaime Christine Perez
Creating Brand Identity
Brand Story Telling
Brand Consulting

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Brand Story Brand Story Presentation Transcript

  • B ra nd Id en ti tyBrand StoryPresented to Endeavour Innovations, Inc.
  • Brand ConsultantMy title is an Internet Marketing ConsultantRole: Brand Consultant, Brand Story Teller, andBranding Expert on and off line.Focus: Traditional Advertising & Marketing PlusOnline Advertising & Marketing PracticesService: I Assist Businesses-create, develop,manage, and communicate their brand story.
  • Brand Story Telling Marketing is what we call Brand Story Telling In the Market Place: Here is my story and here is the way I get my story across. Then, we proof the point of the story. View slide
  • Brands Have:A Brand NameA Brand IdentityA Brand StoryA Brand MessageA Brand Experience and Brand ProofA Promise and Deliver It View slide
  • UnexpectedThe Story needs to be somewhat unexpected tobe STICKY and MEMORABLE.But, it must be woven into AN EXPERIENCE.
  • Brand IdentityYour Brand Identity Tells Who You AreIt is your Brand Persona or Brand ImageThe Voice or Face of Your Brand
  • Brand ImportanceWho do you think you are?What are your strengths?What are your core values, personality,competencies, knowledge niche, activities, andinterest?What are you trying to achieve?
  • Brand AssessmentFocus on what will help you achieve your goals.Be who you are and places that allow you to beyourself.Be consistent with your personality.
  • Building Your Brand This is what I want to be known for:________. This is what I am known for:______________. I am a part of what field:________________. I am an expert:________________________. People will buy my story because:_____________?
  • Brand AssetsYour Innovative IdeasYour Genius MindYour PHD, Patents, Knowledge, and SkillsYour Credentials, Achievements, and SuccessYou are an Expert and a Star!YOU are your biggest and best Asset!
  • CompetitorsPurellGerm-x
  • s or tit pe omC
  • #1 C om pePurell ti to rPURELL is Americas #1hand sanitizer and isthe brand mostpreferred by doctors,professionals andconsumers.
  • om l l.c repu
  • #2 C om peGerm-X t it orGerm-X® AdvancedProtection No MessHand Sanitizer 7oz.Germ-X brings you itsmost AdvancedFormula. Alcohol-freeGerm-X® AdvancedProtection ...
  • m co x. rmge
  • s k tie ec rli ch a m lisi
  • What sets you apart? Your Competitive Advantage My analysis: Focusing on and building upon your strengths, we can create a strong brand identity, brand image, brand message, and brand story which will set you far ahead of your the competition. Next is a Swot Analysis
  • StrengthsThis is the area we need to focus on for thebrand story
  • WeaknessesToo many competitors, with similar names.Too similar to Farouk’s product names.We have not made it your own unique andoriginal brand story.We may lack visibility due to over crowdedmarket place, without a strong brand story.
  • OpportunitiesTo use your own personal persona as yourbrand persona to tell your brand story.I believe that your products and your brand areyou and come from the heart.I believe by using your voice your story will sell.
  • ThreatsTrade Mark Infringement IssuesCostly Marketing CampaignsLack of Consumer Interest and Revenues
  • My VisionAfter the hundreds of trademark searches,I came to realize their must be a fresh idea.I did a complete brand analysis.I even took a poll on the list of possible names.Out of 10 people I asked, they all picked thisname and loved the brand story behind it.
  • Si lk & + V it am in EDr. Stealth Hand and Skin Armor
  • Dr. Stealth Products Endless Possibilities HAND Armor SUN Armor FACE Armor WIND Armor SKIN Armor SEA Armor
  • Dr. Stealth Hand and Skin Armor Your First Line of Defense
  • What ArmorWill You Use To?Combat GuardStealth Viruses & Colds Sun, Wind, & SeaKill AidGerms & Bacteria Dry Skin Itchy Skin Sunburns
  • What is Dr. Stealth? Silk Shield: Protect & Moisturize Vitamin E Aid: Promote Healing Germ Guard: Combat Germs & Kill Bacteria
  • What’s Different? “The Only Hand Sanitizer on the Market Containing Silk”
  • Who is Dr. Stealth?Dr. Dennis R. Morrison Ph.D.Expert in the field of Micro BiologyHe has 13 patents in the United States alone.He has dedicated his entire life to finding solutionsto save human lives.For 30 years, his leading role was the top NASAScientist in Cancer Research and Nano Technologies.
  • Dr. Stealth Promise The Best Protection for the Hands and Skin The Best Guard Against Germs and Bacteria The Best Aid to Dry Skin, Sunburns, and Insect Bites
  • Dr. Stealth Delivers 100% Money Back Guarantee
  • Dr. Stealth Products Endless Possibilities HAND Armor SUN Armor FACE Armor WIND Armor SKIN Armor SEA Armor
  • Hand Armor Sanitize Moisturize
  • Benefits Silk Vitamin E Alcohol Free
  • OptionsCurrent ? Future Additions Normal Skin Dry Skin Fresh Scent Fresh Scent Sensitive Skin Oily Skin Fragrance Free Fragrance Free
  • AdvantageSilky Smooth SkinAntimicrobial Medical Hand ScrubNon-Alcohol Surgical DisinfectantSunburn Pain ReliefInsect Bite Minor Itch Relief
  • Target AudienceHome Care Services Schools/DaycaresNursing Homes Vet/Pet ClinicsDoctors Offices Salons/SpasDentist Offices Banks/HotelsMedical Clinics Government Offices
  • Consumer ProfileMedical Professionals Salon/Spa ProfessionalsDoctors/Dentist Teachers/AssistantsNurses Bank TellersCare Givers Hotel StaffEMTs/Technicians Flight AttendantsVeterinarians Social Workers
  • Sea Armor Protect Moisturize Repair
  • Benefits Silk Vitamin E Alcohol Free
  • Advantage Silky Smooth Skin Sun Damage Protection Sunburn Pain Relief Antimicrobial Scrub Non-Alcohol Disinfectant
  • Target Audience Beach Shops Dive Shops Surf Shops Sport Shops Bait Shops Ski Shops Fishing Tours Cruise Ships Offshore Yacht Clubs Platforms
  • Consumer Profile Divers Boaters Sailers Crew Members Fishermen Shrimpers Life Guards Beach Lovers Surfers Water Sportsman
  • ConclusionYou may not be 100% excited about the idea,so I am still working on the other ideas you gaveme.This is a ruff draft of my idea, so I need to finetune the language and names, just a little moreand work on the logo, and etc.