HBO

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HBO

  1. 1. CONTENT  HBO  Itt´s not tv. It´s HBO  Timeline  The market  Competitors  The Business Model  The value proposition  Where does the money comes from  HBO Go and the new value proposition  Strategy overview
  2. 2. It’s not TV. It’s HBO  An American premium cable and satellite TV network.  Second largest premium channel in the U.S: 41 million pay television subscribers.  Broadcasts in at least 151 countries covering approximately 114 million subscribers worldwide.  Produces high quality and original content: Movies, Emmy award winning series and documentaries
  3. 3. HBO timeline 1997 - 1999 First original drama Oz, Sex and the City, and The Sopranos premieres. 1972 HBO launched the mixture of movies and sporting events the basic formula. 1981 The channel expands to a 24/7 programming schedule. 1983 1973 HBO is acquired by Time Life and becomes the fastest growing pay TV service in the US. 2010 2013 Netflix's U.S. subscription numbers passed HBO Five year agreement with BSkyB, HBO programming airing in the UK First original made-for-TV movie The Terry Fox Story and first children’s show on the channel, Fraggle Rock. 2001 – 2002 Band of Brothers, the most expensive television miniseries ever made by a television network. The Wire, which cements the channel’s reputation as a home for high-quality drama.
  4. 4. Business Model
  5. 5. HBO Business Model Product Placement Brands Brand Awareness Integrated Ads & Sales Premium Content DVD/Merch andising Subscribers $1.4 billion in subscriber fees ($15 per month) Fans Effect & Sales
  6. 6. Disruptions
  7. 7. Premium Targeting Content intermediation 1972  Different channels for different audiences  TV as a niche market. Long Tail  Subscription fee #1
  8. 8. Content Quality #1 Content creator 1983  High-end television writers  Expensive Content A season costs between $50 - $60 million ($5 million per episode)  Emmy Award nominations and wins  Series around several skilled actors  The inclusion of taboo contents  Hybridization of genres
  9. 9. Multiplatform & interaction #3 Interaction, communities and customization 2010 (HBO GO) VALUE PROPOSITION  Cheaper fee  No need for tv broadcasts  Platform diversity  Special features (behind the cameras, characters information, etc.)  Launched in 2010 as a web page  On Apple platforms 2011  Interaction (+content)
  10. 10. Business Model Evolution #1 CONTENT CREATION CONTENT PACKAGING CONTENT DISTRIBUTION USER INTERFACE END USER #2 CONTENT CREATION CONTENT PACKAGING CONTENT DISTRIBUTION USER INTERFACE END USER #3 CONTENT CREATION CONTENT PACKAGING CONTENT DISTRIBUTION USER INTERFACE END USER
  11. 11. The NETFLIX issue Netflix was in talks with domestic cable providers to place the service in Cox and Comcast's channel lineup. HBO Go, the network's multiplatform online service that gives subscribers full access to most of the network's series archive and all current movies and specials through laptops, smartphones, tablets, Roku boxes and Apple TVs. ‘…The goal is to become HBO faster than HBO can become us…”’ ‘…Ted Sarandos, Netflix’s chief content officer…
  12. 12. THANK YOU

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