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Shekhar Kirani Kivas Presentation 2007 Sk 2
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Shekhar Kirani Kivas Presentation 2007 Sk 2



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  • 1. Growing VAS Eco-System in India Dr. Shekhar Kirani Vice President, VeriSign India Date: July 6, 2007 VAS INDIA 2007
  • 2. Agenda VAS Revenues in India projected to grow 10x to $10B by 2010. What needs to happen to achieve or exceed this projection?
  • 3. Mobile Eco-System Projections (2010)
    • VAS Rev: $1B to $10B by 2010
    • Subscribers: 200M to 500M
    • Analysis (India)
      • 10x increase in VAS revenue
      • Increase will not come from new 300M subs
      • So current subs VAS ARPU need to grow by 10x
    • Analysis (other markets)
      • MTS (Russia): Data ARPU - $1.1 (50M subs, ARPU $8.2)
      • Mobilkom (Austria): Data ARPU - $10 (3M subs, ARPU:$48)
      • KDDI/NTT Docomo (Japan): Data ARPU - $17 (ARPU: $54)
    Need: Mobile must become Universal Device and access to all digital services
  • 4. Subscribers are Consumers Operators Enterprises Aggregators
    • Universal access across Nation
    • Affordable high-end mobile handsets
    • Subscribers must feel safe and secure (identify, privacy, security)
    • Consumer Experience
      • Relevant, Accurate, Personalized, and Verticalized useful services
      • Content Discovery and its value (targeted marketing)
      • Multi-mode accessibility (e.g. IVR/Voice)
      • Services must work, period.
      • Transparency in charges
    Need: Innovation in Apps and Services Providers Content & App. Media Portal & Companies
  • 5. Operators are the market makers
    • Spectrum allocation, 2.5G/Edge across nation, and 3G in Tier 1 cities
    • Interoperability across operators for messaging, location services, presence, m-commerce etc.
    • Next generation platforms for faster introduction of new services
      • Common short-code provisioning
      • Faster revenue share reconciliation
      • Significant reduction in calendar time for provisioning new services
      • Business Intelligence across subscribers and services
    Enterprises Aggregators Need: Platforms that help launching services faster nationally Providers Content & App. Media Portal & Companies
  • 6. Content & Application Providers
    • Mobile enabling Indian content
    • Mobile enabling Internet services
    • Localized, personalized, relevant, timely, and Verticalized content and applications
    • Communities and user-generated content applications
    • Support for easy discovery (targeted marketing)
    Operators Enterprises Aggregators Need: Services that are unique and innovative to Indian subscribers Media Portal & Companies
  • 7. Enterprises – Ready for explosion
    • Mobile enabling of SME applications and work-flow systems
    • Community, group, and productivity applications
    • Identity, data and transaction security
    • Enterprise policy management
    • Value-added reporting
    Operators Aggregators Need: Platforms that make it easy to mobilize enterprise applications Providers Content & App. Media Portal & Companies
  • 8. Aggregators
    • Universal premium (billing) and non-premium (SMS/MMS) connectivity
    • Massive transaction support and availability
    • Guaranteed delivery and response times
    • Priority based traffic management
    • Purchase policy enforcement
    • Efficient and reliable revenue-share settlement
    Operators Enterprises Need: Remove all choke points and scale matters Providers Content & App. Media Portal & Companies
  • 9. Portals and Media companies
    • Design ground-up mobile applications
    • Easy discovery/access to the applications
    • Bundled pricing for the premium applications
    • Subsidized pricing based on mobile advertisement
    Operators Enterprises Aggregators Proof Point: Launch mobile apps ahead of internet apps Providers Content & App.
  • 10. VeriSign Products for VAS
  • 11. VAS Portfolio Content Portal Services, Mobile Portal Publisher, Mobile Media Cast , Mobile Alert Services, Interactive Messaging Services PORTALS/MEDIA COMPANIES Mobile Banking , Enterprise Messaging, Self-Care Analytics ENTERPRISES / VERTICALS Mobile Content Delivery Network AGGREGATION Interop Platforms (SMS/MMS), Premium Messaging Gateway , Picture Messaging, MMSC OPERATORS SOLUTIONS TARGET
  • 12. VeriSign: Enabling and Protecting Billions of Transactions Every Day Enabling and Protecting Interactions 3 3m content interactions 100 100m news articles served 400 400m calls 15 15b address requests 1.6 1.6b security events 30 30m retail transactions
  • 13. Thank You