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Growing VAS Eco-System in India Dr. Shekhar Kirani Vice President, VeriSign India Date: July 6, 2007 VAS INDIA 2007
Agenda VAS Revenues in India projected to grow 10x to $10B by 2010. What needs to happen to achieve or exceed this project...
Mobile Eco-System Projections (2010) <ul><li>VAS Rev: $1B to $10B by 2010 </li></ul><ul><li>Subscribers: 200M to 500M </li...
Subscribers are Consumers Operators Enterprises Aggregators <ul><li>Universal access across Nation </li></ul><ul><li>Affor...
Operators are the market makers <ul><li>Spectrum allocation, 2.5G/Edge across nation, and 3G in Tier 1 cities </li></ul><u...
Content & Application Providers <ul><li>Mobile enabling Indian content </li></ul><ul><li>Mobile enabling Internet services...
Enterprises – Ready for explosion <ul><li>Mobile enabling of SME applications and work-flow systems </li></ul><ul><li>Comm...
Aggregators <ul><li>Universal premium (billing) and non-premium (SMS/MMS) connectivity </li></ul><ul><li>Massive transacti...
Portals and Media companies  <ul><li>Design ground-up mobile applications </li></ul><ul><li>Easy discovery/access to the a...
VeriSign Products for VAS
VAS Portfolio Content Portal Services, Mobile Portal Publisher,  Mobile Media Cast , Mobile Alert Services, Interactive Me...
VeriSign: Enabling and Protecting Billions of Transactions Every Day Enabling and Protecting Interactions 3 3m   content i...
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Shekhar Kirani Kivas Presentation 2007 Sk 2

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  • Transcript of "Shekhar Kirani Kivas Presentation 2007 Sk 2"

    1. 1. Growing VAS Eco-System in India Dr. Shekhar Kirani Vice President, VeriSign India Date: July 6, 2007 VAS INDIA 2007
    2. 2. Agenda VAS Revenues in India projected to grow 10x to $10B by 2010. What needs to happen to achieve or exceed this projection?
    3. 3. Mobile Eco-System Projections (2010) <ul><li>VAS Rev: $1B to $10B by 2010 </li></ul><ul><li>Subscribers: 200M to 500M </li></ul><ul><li>Analysis (India) </li></ul><ul><ul><li>10x increase in VAS revenue </li></ul></ul><ul><ul><li>Increase will not come from new 300M subs </li></ul></ul><ul><ul><li>So current subs VAS ARPU need to grow by 10x </li></ul></ul><ul><li>Analysis (other markets) </li></ul><ul><ul><li>MTS (Russia): Data ARPU - $1.1 (50M subs, ARPU $8.2) </li></ul></ul><ul><ul><li>Mobilkom (Austria): Data ARPU - $10 (3M subs, ARPU:$48) </li></ul></ul><ul><ul><li>KDDI/NTT Docomo (Japan): Data ARPU - $17 (ARPU: $54) </li></ul></ul>Need: Mobile must become Universal Device and access to all digital services
    4. 4. Subscribers are Consumers Operators Enterprises Aggregators <ul><li>Universal access across Nation </li></ul><ul><li>Affordable high-end mobile handsets </li></ul><ul><li>Subscribers must feel safe and secure (identify, privacy, security) </li></ul><ul><li>Consumer Experience </li></ul><ul><ul><li>Relevant, Accurate, Personalized, and Verticalized useful services </li></ul></ul><ul><ul><li>Content Discovery and its value (targeted marketing) </li></ul></ul><ul><ul><li>Multi-mode accessibility (e.g. IVR/Voice) </li></ul></ul><ul><ul><li>Services must work, period. </li></ul></ul><ul><ul><li>Transparency in charges </li></ul></ul>Need: Innovation in Apps and Services Providers Content & App. Media Portal & Companies
    5. 5. Operators are the market makers <ul><li>Spectrum allocation, 2.5G/Edge across nation, and 3G in Tier 1 cities </li></ul><ul><li>Interoperability across operators for messaging, location services, presence, m-commerce etc. </li></ul><ul><li>Next generation platforms for faster introduction of new services </li></ul><ul><ul><li>Common short-code provisioning </li></ul></ul><ul><ul><li>Faster revenue share reconciliation </li></ul></ul><ul><ul><li>Significant reduction in calendar time for provisioning new services </li></ul></ul><ul><ul><li>Business Intelligence across subscribers and services </li></ul></ul>Enterprises Aggregators Need: Platforms that help launching services faster nationally Providers Content & App. Media Portal & Companies
    6. 6. Content & Application Providers <ul><li>Mobile enabling Indian content </li></ul><ul><li>Mobile enabling Internet services </li></ul><ul><li>Localized, personalized, relevant, timely, and Verticalized content and applications </li></ul><ul><li>Communities and user-generated content applications </li></ul><ul><li>Support for easy discovery (targeted marketing) </li></ul>Operators Enterprises Aggregators Need: Services that are unique and innovative to Indian subscribers Media Portal & Companies
    7. 7. Enterprises – Ready for explosion <ul><li>Mobile enabling of SME applications and work-flow systems </li></ul><ul><li>Community, group, and productivity applications </li></ul><ul><li>Identity, data and transaction security </li></ul><ul><li>Enterprise policy management </li></ul><ul><li>Value-added reporting </li></ul>Operators Aggregators Need: Platforms that make it easy to mobilize enterprise applications Providers Content & App. Media Portal & Companies
    8. 8. Aggregators <ul><li>Universal premium (billing) and non-premium (SMS/MMS) connectivity </li></ul><ul><li>Massive transaction support and availability </li></ul><ul><li>Guaranteed delivery and response times </li></ul><ul><li>Priority based traffic management </li></ul><ul><li>Purchase policy enforcement </li></ul><ul><li>Efficient and reliable revenue-share settlement </li></ul>Operators Enterprises Need: Remove all choke points and scale matters Providers Content & App. Media Portal & Companies
    9. 9. Portals and Media companies <ul><li>Design ground-up mobile applications </li></ul><ul><li>Easy discovery/access to the applications </li></ul><ul><li>Bundled pricing for the premium applications </li></ul><ul><li>Subsidized pricing based on mobile advertisement </li></ul>Operators Enterprises Aggregators Proof Point: Launch mobile apps ahead of internet apps Providers Content & App.
    10. 10. VeriSign Products for VAS
    11. 11. VAS Portfolio Content Portal Services, Mobile Portal Publisher, Mobile Media Cast , Mobile Alert Services, Interactive Messaging Services PORTALS/MEDIA COMPANIES Mobile Banking , Enterprise Messaging, Self-Care Analytics ENTERPRISES / VERTICALS Mobile Content Delivery Network AGGREGATION Interop Platforms (SMS/MMS), Premium Messaging Gateway , Picture Messaging, MMSC OPERATORS SOLUTIONS TARGET
    12. 12. VeriSign: Enabling and Protecting Billions of Transactions Every Day Enabling and Protecting Interactions 3 3m content interactions 100 100m news articles served 400 400m calls 15 15b address requests 1.6 1.6b security events 30 30m retail transactions
    13. 13. Thank You

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