Hotel Industry

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Hotel Industry

  1. 1. THE EMIRATES PALACE – ABU DHABI
  2. 2. BURJ AL ARAB
  3. 3. PALAZZO VERSACE
  4. 4. OBEROI UDAIVILAS
  5. 5. BELLAGIO LAS VEGAS
  6. 6. THE TAJ PALACE DELHI
  7. 7. THE LEELA KEMPINSKI-MUMBAI
  8. 8. The Ritz Carlton
  9. 9. RAFFLES SINGAPORE
  10. 10. SHANGIRI LA BEIJING
  11. 11. Hotel Industry A Presentation by The Ravens Radhika Bhagat Richa Sharma Rohit Bohra Rupangi Gupta Rushik Shah
  12. 12. CRITERIA FOR STAR RATING <ul><li>3 STAR HOTELS </li></ul><ul><li>FORMAL AND SPACIOUS RECEPTION AREA AND LOUNGE </li></ul><ul><li>THEIR RESTUARANTS CATER TO NON- RESIDENTS GUESTS TOO </li></ul><ul><li>EN-SUITE BATHS WITH GOOD STANDARD AND QUALITY OF EQUIPMENTS </li></ul><ul><li>COMFORTABLE STAY TARGETED </li></ul><ul><li>4 STAR HOTELS </li></ul><ul><li>HIGH QUALITY FURNISHING, DÉCOR, AND EQUIPMENTS </li></ul><ul><li>HIGH STAFF TO GUEST RATIO FOR BETTER SERVICES </li></ul><ul><li>SERIOUS APPROACH TOWARDS CUISINES AND VARIETY </li></ul>
  13. 13. CONTD… <ul><li>5 STAR HOTELS </li></ul><ul><li>THE ENTIRE HOTEL IS SPACIOUS AND LUXURIOUS </li></ul><ul><li>EXQUISITE CUISINES THAT CATER TO TASTE BUDS FROM ALL OVER THE WORLD </li></ul><ul><li>SERVICES ARE MORE, FLAWLESS AND PERSONAL ATTENTION TO THE GUEST’S NEEDS </li></ul><ul><li>SOME UNIQUE SERVICES PROVIDED IN THE 5 STAR HOTELS </li></ul><ul><li>BUTLERS </li></ul><ul><li>CHAUFFER DRIVEN LUXURY CARS </li></ul><ul><li>PILLOW MENU </li></ul><ul><li>CUSTOMISED SERVICES IN THE IN-HOUSE SPA AND SALOON </li></ul><ul><li>42” PLASMA TV, INTERNET, FAX, LAPTOPS ON RENT AND MUCH MORE … </li></ul>
  14. 14. MARKETING STRATEGY OF HOTELS <ul><li>Product Mix:- Hotels stay innovative in the peripheral services. </li></ul><ul><li>Price Mix:- The diverse nature and character of dishes, involvement of cost and spending power of customers. </li></ul><ul><li>Place Mix:- Location of the hotel is the most important business decision for the hotel. </li></ul><ul><li>Promotion Mix:- Advertisement, publicity, sales promotion, personal selling, word-of-mouth promotion and telemarketing are the components of a hotel’s marketing strategy. </li></ul><ul><li>People:- The hotel management should train its people regularly, especially the front line professionals. </li></ul><ul><li>Physical Evidence:- . Lobby- It being the first & the last part of the hotel that the guest sees, thus it should be well designed, also to ensure that the customer returns again the room should be comfortable and should have made his stay hassle free. </li></ul>
  15. 15. CONTD… <ul><li>Process:- Major service encounter that extremely delighted or disappointed are: </li></ul><ul><li>Check – in. </li></ul><ul><li>Bell person carrying luggage to the room. </li></ul><ul><li>Food. </li></ul><ul><li>Wake up call </li></ul><ul><li>Check out. </li></ul><ul><li>The hoteliers plan their processes in such a way that there are minimum errors and glitches. </li></ul>
  16. 16. The SWOT Analysis of the Indian Hotel Industry Weaknesses Poor support to infrastructure <ul><li>Opportunities </li></ul><ul><li>Rising Income </li></ul><ul><li>New business opportunities </li></ul><ul><li>Open sky benefits </li></ul><ul><li>Threats </li></ul><ul><li>Event risk </li></ul><ul><li>Increasing competition </li></ul><ul><li>Strengths </li></ul><ul><li>India’s rich culture heritage </li></ul><ul><li>Demand–supply gap </li></ul><ul><li>Government support </li></ul>
  17. 17. THE OBEROI <ul><li>SEMENTATION:- INCOME AND LIFESTYLE </li></ul><ul><li>TARGET:- HIGH INCOME AND LUXURY LOVING </li></ul><ul><li>POSITION:- LUXURY HOTELS WITH EXECELLENT LOCATIONS AND SERVICES. </li></ul>
  18. 18. THE RITZ CARLTON RITZ CARLTON <ul><li>Segmentation:- They usually segment people on their earnings and status </li></ul><ul><li>Targeting:- They target people in the high income and elite class. </li></ul><ul><li>Positioning:- An elite hotel with excellent service and luxury </li></ul><ul><li>Marketing Plan:- Tie up with air lines. Ritz Carlton says that they are “Ladies and Gentlemen serving Ladies and Gentlemen </li></ul>
  19. 19. The Oldest Hotel in The World- Hoshi Ryokan Japan ( Functioning for the past 1300 years and with the same family)
  20. 20. MOST EXPENSIVELY BUILT HOTEL COST :- $3.8 billion The Emirates Palace (Abu Dhabi)
  21. 21. THE MOST EXPENSIVE ROOM OF THE WORLD! Atlantis Bridge Suite, The Atlantis Location: Paradise Island, Bahamas, Suite Area: 4800 sq. ft. Rate:- $25,000 a night
  22. 23. Different types of hotels DIFFERENT TYPES OF HOTELS IN THE WORLD
  23. 24. The Tree House Hotel ARIAU TOWERS- AMAZON FOREST
  24. 25. GARDEN HOTELS
  25. 26. Cave Hotels
  26. 27. THE CAPSULE HOTEL OSAKA INTERIOR EXTERIOR
  27. 28. The Ice Hotel SWEDEN ICE HOTEL
  28. 30. UNDERWATER HOTELS-JULES, FLORIDA
  29. 31. HAUNTED HOTELS- QUEEN MARY, LONG BEACH CALIFORNIA
  30. 32. THE BOUTIQUE HOTELS <ul><li>THEY PROVIDE PERSONALISED LEVEL ACCOMODATION AND SERVICES </li></ul><ul><li>ALSO KNOWN AS DESIGN AND LIFESTYLE HOTELS </li></ul><ul><li>THE FIRST ESTABLISHED IN 1981 </li></ul><ul><li>THEY HAVE DIFFERENT THEMES IN EACH ROOM/SUITE MAKING EVERY SINGLE STAY UNIQUE EVEN FOR THE REPEAT GUESTS </li></ul><ul><li>THEY TARGET CUSTOMERS WHO ARE IN THE EARLY 20S TO THE MID-FIFTIES WITH MID TO UPPER INCOME AVERAGES </li></ul><ul><li>MARKETING IS DONE BY “WORD OF MOUTH” </li></ul>
  31. 33. BIBILOGRAPHY <ul><li>www.google.com </li></ul><ul><li>www.dogpile.com </li></ul><ul><li>www.wikipedia.com </li></ul><ul><li>www.forbes.com </li></ul><ul><li>www.ho-shi.co.jp/jitenHoushi E/ </li></ul><ul><li>www.hauntedhotels.com </li></ul><ul><li>www.worth1000.com </li></ul><ul><li>Hospitality And Travel Marketing – Alastair M. Morrison </li></ul><ul><li>Hotel Marketing – S.M. Jha </li></ul><ul><li>Hotel And Food Service Marketing – Francis Buttle </li></ul><ul><li>Marketing For Hospitality and Tourism – Philip Kotler John Bowen James Makens </li></ul>
  32. 34. FINALLY.. Questions ??? THANK YOU!!

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