Ambient Advertising

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Ambient/Outdoor Advertising

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Ambient Advertising

  1. 1. ADVERTISING<br />The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.<br />
  2. 2. AMBIENT ADVERTISING<br />Also known as Outdoor Advertising<br />Innovative Advertisement that communicates the simple message in a most expressive way.<br />Pervasive Communication for the urban areas<br />Smart Placements of media <br />
  3. 3. Ambient Advertising<br />Ambient advertising is the placement of advertising in unusual & unexpected places often with unconventional methods<br />Instead of using outdoor billboards, print and television ads, agencies started to place ads on unusual items or unusual places.<br />
  4. 4. Why Ambient Advertising<br /><ul><li>Consumers are staying out of their homes.
  5. 5. Less time to spare for newspapers, televisions and magazines.
  6. 6. People process images much faster than they process words.
  7. 7. It is economical
  8. 8. It is 24x7, more effective.
  9. 9. It is for mass</li></li></ul><li>Advantages<br /><ul><li>Visibility
  10. 10. Frequency
  11. 11. Creative
  12. 12. Effectiveness
  13. 13. Element of Surprise
  14. 14. Easy to Recall</li></li></ul><li>Disadvantages<br /><ul><li>High Cost
  15. 15. Small Coverage
  16. 16. Difficult to Evaluate the Target Audience
  17. 17. Limited Message
  18. 18. Wear out</li></li></ul><li>Ambient Advertising Scenario In India<br />
  19. 19. Ambient Advertising Market In India<br />It involves 8-10% of the total advertising expenditure<br />
  20. 20. Ambient Advertising Forms<br /><ul><li>Posters
  21. 21. In Store Advertising
  22. 22. Sports Stadium/Arena
  23. 23. Transit
  24. 24. Airport Advertising
  25. 25. Mall Advertising
  26. 26. Air balloons/Skywriting
  27. 27. Washrooms
  28. 28. Petrol/Gas Pumps
  29. 29. Laser Projecting </li></li></ul><li>POSTERS<br />
  30. 30. In Store Advertising<br />
  31. 31. Sports Stadium/Arena<br />
  32. 32. Transit<br />
  33. 33. Airport Advertising<br />
  34. 34. Mall Advertising<br />
  35. 35. Air balloons/Skywriting<br />
  36. 36. Washrooms<br />
  37. 37. Petrol/Gas Pumps<br />
  38. 38. Laser Projecting<br />
  39. 39. A Creative <br />How To Make <br />Ambient Ads<br />
  40. 40. <ul><li>Keep it Simple
  41. 41. Color
  42. 42. Copy
  43. 43. Font Type</li></li></ul><li>Guidelines<br /><ul><li>All premises within the City displaying outdoor advertising will require annual licensing.
  44. 44. Ads inside buildings will not require approval or licensing.
  45. 45. Change of message will not require approval.
  46. 46. In single property/business premises a single license will be required regardless of the number of advertising</li></li></ul><li>Successful Outdoor Ads In India<br />
  47. 47. Name The Following Ambient Ads<br />
  48. 48. POSTERS<br />
  49. 49. In Store Advertising<br />
  50. 50. Station Advertising<br />
  51. 51. Transit<br />
  52. 52. Air Balloons<br />
  53. 53. Washrooms<br />
  54. 54. Conclusion <br />With the media explosion all around and increasing competition, media-planners are looking at the possibilities of Outdoor Advertising these days.<br />Escalating prices of the television and print media, along with market fragmentation.<br />Changing customer lifestyles and growing clutter have all generated the need for advertising on a medium, which is untapped and can innovatively capture audiences even out of home.<br />

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