A specialist in generating interactive ideas through gaming, social media management + applicationdevelopment and digital convergence to build a powerful online community
Objective • Understand the positioning of a brand and its product to Listen develop an engagement strategy. • Build a community and personally connect with the brand and each other. Socialize with the community by tapping Engage into the viral nature of social networks. • Use the connect to influence your network towardsInfluence accomplishing your brand, campaign and business goals. Introduce the four pillars of social media
Consumers sharing experiences • Build interesting • Long term focus content & as a consumer engagement Platform Applications FacebookOnline events Real time updates Foursquare Twitter YouTube • Real Time • Visual Impact Customer • Mobile connect Conversation Forum Engagement
Mumbai Indians Content objective: Product promotion & Fan Acquisition Mumbai Indians is the 6th largest Fanpage on Facebook in India The only IPL team to have over 2 million fans (2,005,000) fans. The next closest IPL team has 611,325 fans. Average new fans a day: 8000 Crosslink with Bookmyshow.com to promote sale of tickets for IPL4 Promotion of the Mumbai Indians website and the fantasy cricket platform present thereThe next step: we built an e-commerce platformfor the purpose of selling tickets and are buildinga platform to sell Mumbai Indians merchandizeon facebook
Mumbai Indians Mumbai Indians support badges, widely used during the IPLAnd many more…
Mumbai Indians An independent study conducted by Ac Nielsen and McKinsey put Mumbai Indians on top of all other IPL teams on social media
Adidas Cricket Content objective: User Engagement Adidas Cricket had 24,144 fans in Sept. 2010 Adidas Cricket today has 1,140,177 fans in a span of 7 months. Currently, this page is the 2nd biggest sports brand page in India Red Digital has created a Fantasy Cricket game platform for Adidas Cricket on the Fanpage. Adidas previewed its annual sale on the Fanpage before the stores Adidas Cricket TVCs now premieres on the fanpage before being launched on television The page boasts of custom downloads from Adidas Applications developed for user engagement and entertainment
Adidas Cricket An independent study conducted by AC Nielsen & McKinsey put Adidas as the most spoken about sports brand during the first 3 weeks of the cricket world cup 2011.
Dream11.com’s Fantasy Cricket applicationcustomized and run on facebook
Created and implemented an auction Application, that allows fans to bid andwin on Adidas memorabilia
To celebrate the harmony of Adidas and cricket, a user generated contentapplication was created, appropriately named – Immortal Words
A collage application for the World Cup 2011 where we urged fans to uploadtheir favorite pictures, from which a collage will be created and signed bySachin Tendulkar and Virender Sehwag
Currently developing a Match Winning Prediction Application for IPL4
Khandani Rajdhani Content strategy: Brand Awareness + Increasing footfalls 10,000 fans in the first month of operations A showcase of pictures on facebook of the delicious food that Rajdhani offers Driving the audience from facebook to Rajdhani outlets Successfully running campaigns to establish Rajdhani Thali as the best Thali restaurant in India
Khandani Rajdhani Simple viral contests around occasions
Khandani Rajdhani Customer engagement to increase footfalls
Monginis Content Strategy: Increase online sales 10,700 fans in the first month of operations. Currently at 37,200 fans Integrating an e-commerce solution for the Monginis fan page allowing fans to order and gift their favorite cakes online to their friends. We are using Monginis on twitter like a customer service tool. The widest deployment of Foursquare India has seen till date. Over 450 location already registered. 450 more locations in the pipeline. Will allow each Monginis outlet to run local offers
Monginis EcommerceScreenshots of the e-commerce platform for Monginis
Monginis Birthday calendar application that picks your friend’s birthdays and reminds you. Even prompts you to gift them a cake.
Godrej - Powerplay Content Strategy: Fan Acquisition + Brand promotion Powering the entire backend for Godrej’s loyalty program, Powerplay Providing complete social media management with content and creative direction on social media: Direct communication with audiences on Facebook Customer service on twitter Giving the participants access to register for the program through Facebook, taking the contest to the people rather than getting people to the contest Effective use of Facebook marketing to enhance reach and audience of the promotion through IPL 4• Over 70,000 people on the page presently
Application to allow fans to register on facebook
Godrej - Powerplay Unique app to identify the most loyal fans on the page
Unified Florists Content Strategy: Increase online sales + User Engagement Launched Unified Florists “Geo-targetted” digital presence on Facebook Development of a completely customized e-commerce platform for selling flowers The e-commerce platform boasts of: Smart search functionality Apart from flowers there are chocolates, cakes, etc. for sale Complete payment solution on facebook Built-in holiday list for occasion discounts completely automated Currently delivering offline all across India and in the region of Philippines and United States of America
Edu-Associates Content Strategy: Brand Awareness + Strategic fan acquisition Launching Edu-Associate’s social presence on facebook India’s first job portal for teachers on Facebook Recruiter application: Where teachers can upload their resumes and Universities can search through them. Targeting to create a database of teachers & Universities online Endeavour to positioning the fanpage as a place for the betterment of education in India
EsselWorld Content Strategy: Increase park visits + awareness of events and new rides Was initially being managed by a garage agency which got the page name and url branded wrongly (both are permanent once selected). With our contacts at Facebook we had the name and url changed. Currently at over 32,000 fans Ticket booking application to soon go live on Facebook Currently being used at the hub of EsselWorld’s college promotion Fun-O-Logy
World Series Hockey Content Strategy: Increase awareness about the tournament and the sport An franchise based hockey tournament launched by Nimbus with official accreditation from IHF and HI Page aims to create a buzz about the franchises, team owners, the tournament and the sport itself Present strategy revolves around education about the game and its players.
Football Fest 2011 Content Strategy: Increase awareness about the tournament + sell tickets A tournament launched by Celebrity Management group in Kolkata. Will see Argentina and Venezuela play an official at the Salt Lake Stadium for the first time in India. The page will act as a vehicle to build support for Football in India once the game is over The game is being broadcasted live on ESPN
Pulse Mall (Pune) Content Strategy: Build a base of shoppers who frequent the mall A unique concept to stay away from the fierce competition of malls in the area. Targeting the local community of Pune Base of over 3000 people only from the Pune area who get early access to discounts, offers, schemes and contests in the mall. Soon to introduce Foursqaure local offers at store level
California University Silicon Valley Content Strategy: Build interest among students for admissions Prospective students will get an opportunity to know more about the university from the people who matter Alumni will be able to connect with new and prospective student and help them qualify to the admission The page will talk about the teaching methodology, student profile, campus, lifestyle, events, etc. Setup programs on the page to identify deserving candidates and provide them grants and scholarships
Building a powerful online community relies on the ability to create an emotional connect with individuals andthoughtfully draw them into becoming a powerful and loyal marketing tool which drives others to the experience.