Star Gold Strategy
Current Status• Current focus on Gossip, Masti and News on Big Stars• Formats are updates / tweets with images• Target is ...
What’s Missing?Maximum Social Effect
STEPS TO MAXIMIZE                        CURRENT STATUS1. CREATE AWARENESS2. BUILD REACH3. ENGAGE1. INVOLVE2. BUILD RECALL...
TWEAK EXISTING APPROACH1. Create Awareness:Optimize Ads & Targeting1. Build Reach: Post Timing + Sponsored Stories1. Engag...
Create Awareness
Build More Reach• Timings that worked• Timing that didnt• Adjustment
Engage• Categories that worked:• Categories that didn’t:• Learnings:• Suggestion: New Categories
New Category: Did You Know?Sample (Fun Facts):
New Category: Copy CatSample (Interactive):Yehgaanakuchsunasuna lag raha hai? Isepehchano? Guess theBollywood Copy Cat htt...
New Category: Viral Memes & VideosSample:Salman ka Bachpanya future Dhinkachika? Jo bhi ho yeh to hithai boss…http://www.y...
What More Can We Do?     3 Steps: INVOLVE, REINFORCE, REWARD1. Build more RICH CONTENT that builds INVOLVEMENT &   further...
CREATE CONTENT1. Rich Short Form Videos:   –   Previews / Reviews,   –   Parodies and   –   Exclusive Content revealed on ...
Content Idea 1: Quirky ReviewsCreate video content on theMost Hip ‘N Happening in BollywoodIncludes: Gossip, New Films, Pr...
Content Idea 2: How It Should Have EndedCreate funny videos with Alternative Endings to Bollywood FilmsHumor Style: www.th...
Content Idea 3: CharacterOption 1: Spot boyName: Cutting a.k.a ChotuJob Profile: Get fatafat specialcutting chaiUSP: ”Rakh...
Content Idea 3: CharacterOption 2: Item GirlName: ChikniChameliModeled on: SAVITA BHABHIJob Profile: Dance Appearances,Pla...
Content Idea 4: Comic StripIllustration Ref: Simple likeThe Vigil Idiot(http://www.thevigilidiot.com/)Differentiator: Not ...
Content Idea 5: Light GamesOption 1: Hangman GameContest Name:Ye HaathhamkadedethakurConcept: Instead of normalhangman, he...
Content Idea 5: Light GamesOption 2: Face Off Game                               Katrina Kaif   KareenaKapoorContest Name:...
Content Idea 5: Light GamesOption 3: TwisterContest Name: GolmaalConcept: Word Jumbles toguess the movie. The imageserves ...
Content Idea 5: Light GamesOption 4: Rate MeContest Name: MainEkNumbariWohDusNumbariConcept: Users play the everpopular RA...
Content Idea 5: Light GamesOption 4: CrosswordContest Name:Bollywood GurukoolConcept: Bollywood basedcrossword, with a new...
Content Idea 6: Social GameOption 4: Social AntakshariContest Name: FuntakshariConcept: The real game of Antakshari goes d...
BUILD RECALL1. Build Reminders via Characters & Applications (ex: 9XM,   College Humor)2. Reinforce Owned Formats (ex: T20...
Recall Idea 1: Reminder / SchedulerIdea: Allows users to browse the FPCfor the month &set reminders for theirpicks (My Wat...
Recall Idea 2: Star Gold PlaylistIdea: Allows users to hear tracks on the playlist, watch curatedvideos clubbed for differ...
Recall Idea 3: Trailer TrackerIdea: An updated list of Latest Bollywood Trailers, withNotification Alerts for New Releases...
Recall Idea 4: CPL (Topical Brand App)Idea: Funny snippets from the best of CPL films each weekBenefit: Works as a Sneak P...
EARN LOYALTY1. Reinforce Characters & Formats2. Build Rewards for Loyal Users (Viewer Choice Movie   Plays): Top Fans, Mos...
Loyalty Idea 1: More Character Content              Comic Strips              More Videos                Games            ...
Loyalty Idea 2: JaageRaho•   Most Active Fans (Top Fans): Likes, Comments & Shares•   Play All Games (Win / Collect Points...
Loyalty Idea 3: Invite2Win•   Users Invite Friends to Earn Rewards•   Users Tag Friends to Page Photos / Posts•   Users Sh...
THANK YOU!     Kenneth Joseph      Client Services  m: +91 8898391105 e: kenneth@yrals.com
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Yrals - Star Gold Social Media Strategy

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Yrals Approach to REAL world ROI on Social Media.

Six Steps to Social Media Success

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Yrals - Star Gold Social Media Strategy

  1. 1. Star Gold Strategy
  2. 2. Current Status• Current focus on Gossip, Masti and News on Big Stars• Formats are updates / tweets with images• Target is to maximize reach and engagement leading to virality as a derivative
  3. 3. What’s Missing?Maximum Social Effect
  4. 4. STEPS TO MAXIMIZE CURRENT STATUS1. CREATE AWARENESS2. BUILD REACH3. ENGAGE1. INVOLVE2. BUILD RECALL3. EARN LOYALTY
  5. 5. TWEAK EXISTING APPROACH1. Create Awareness:Optimize Ads & Targeting1. Build Reach: Post Timing + Sponsored Stories1. Engage: Updates & Category Anaylsis
  6. 6. Create Awareness
  7. 7. Build More Reach• Timings that worked• Timing that didnt• Adjustment
  8. 8. Engage• Categories that worked:• Categories that didn’t:• Learnings:• Suggestion: New Categories
  9. 9. New Category: Did You Know?Sample (Fun Facts):
  10. 10. New Category: Copy CatSample (Interactive):Yehgaanakuchsunasuna lag raha hai? Isepehchano? Guess theBollywood Copy Cat http://www.youtube.com/watch?v=RyAq7m3bL4k
  11. 11. New Category: Viral Memes & VideosSample:Salman ka Bachpanya future Dhinkachika? Jo bhi ho yeh to hithai boss…http://www.youtube.com/watch?v=R5qhrlPQ44A
  12. 12. What More Can We Do? 3 Steps: INVOLVE, REINFORCE, REWARD1. Build more RICH CONTENT that builds INVOLVEMENT & furthers Virality2. Create Experiences that deepen RECALL as a ‘Bollywood Destination’ and Heighten Virality3. Converting Engagement toEARNED LOYALTY
  13. 13. CREATE CONTENT1. Rich Short Form Videos: – Previews / Reviews, – Parodies and – Exclusive Content revealed on Social (Interviews with Stars, Movie Launches, On Sets Footage)2. Comic Strips and Memes: Building Formats that viral1. Personalized Content via Customization App (ex Ra One app)1. Light Games and Challenges
  14. 14. Content Idea 1: Quirky ReviewsCreate video content on theMost Hip ‘N Happening in BollywoodIncludes: Gossip, New Films, Promotions & Behind The ScenesCreative Ref: Ray William Johnsonhttp://www.youtube.com/watch?v=vL56NP5d96Q
  15. 15. Content Idea 2: How It Should Have EndedCreate funny videos with Alternative Endings to Bollywood FilmsHumor Style: www.thevigilidiot.comCreative Ref: How It Should Have Endedhttp://www.youtube.com/watch?v=seBpXt8_6xs
  16. 16. Content Idea 3: CharacterOption 1: Spot boyName: Cutting a.k.a ChotuJob Profile: Get fatafat specialcutting chaiUSP: ”Rakhta hai yehsabki andarki khabar, saarigupshup hain iskepaas”Benefit: Page can have discussionon rumors and unconfirmedgossip as fiction content
  17. 17. Content Idea 3: CharacterOption 2: Item GirlName: ChikniChameliModeled on: SAVITA BHABHIJob Profile: Dance Appearances,Play the sister or heroine’s BFFUSP: Vanity vankikahaaniyansuno,’kiss’ partymain kyahua ye hai iska privateentertainmentBenefit: Fiction stories from anew perspective. Feeds thevoyeuristic fantasies of fans
  18. 18. Content Idea 4: Comic StripIllustration Ref: Simple likeThe Vigil Idiot(http://www.thevigilidiot.com/)Differentiator: Not movies but Gossip, Fiction (if the Stars were lil kidsor in space, or on survivor)Language: Hinglish, Not Perverse.
  19. 19. Content Idea 5: Light GamesOption 1: Hangman GameContest Name:Ye HaathhamkadedethakurConcept: Instead of normalhangman, here with eachwrong answer we prepareto hang Thakur.Gameplay: Guess the movie
  20. 20. Content Idea 5: Light GamesOption 2: Face Off Game Katrina Kaif KareenaKapoorContest Name:Who’s Your Desi Girl?Concept: Users pick theactress who’s Desi avatar isHottest
  21. 21. Content Idea 5: Light GamesOption 3: TwisterContest Name: GolmaalConcept: Word Jumbles toguess the movie. The imageserves as a clue.
  22. 22. Content Idea 5: Light GamesOption 4: Rate MeContest Name: MainEkNumbariWohDusNumbariConcept: Users play the everpopular RATE ME, feedingthe voyeuristic emotion offans
  23. 23. Content Idea 5: Light GamesOption 4: CrosswordContest Name:Bollywood GurukoolConcept: Bollywood basedcrossword, with a newpuzzle each weekBenefit: Unlimitedengagement content format
  24. 24. Content Idea 6: Social GameOption 4: Social AntakshariContest Name: FuntakshariConcept: The real game of Antakshari goes digital with usersplaying with friends. It allows multiple generations of music,song sharing (with video), and competitionBenefit: Familiarity of concept, Virality, contentconsumption
  25. 25. BUILD RECALL1. Build Reminders via Characters & Applications (ex: 9XM, College Humor)2. Reinforce Owned Formats (ex: T20 Quiz, Comedy Premiere League, Ray William or How It Should Have Ended)3. Offline (via Tv, Print, Outdoor, On Ground)4. Mobile Applications & Activation
  26. 26. Recall Idea 1: Reminder / SchedulerIdea: Allows users to browse the FPCfor the month &set reminders for theirpicks (My Watchlist)The Catch: For each reminder the usermust invite a friendAccessibility: Facebook, Tablet, MobileOS: iOS & AndroidLong Term Benefit: AppLearns UserPreferences & Recommends Films
  27. 27. Recall Idea 2: Star Gold PlaylistIdea: Allows users to hear tracks on the playlist, watch curatedvideos clubbed for different moods & Favourite tracksThe Catch: For each favourite the user must invite a friendLong Term Benefit: App can be a feature for users to seek theStar Gold page without invocation / ads
  28. 28. Recall Idea 3: Trailer TrackerIdea: An updated list of Latest Bollywood Trailers, withNotification Alerts for New ReleasesLong Term Benefit: App can be a feature for users toseek the Star Gold page without invocation / ads
  29. 29. Recall Idea 4: CPL (Topical Brand App)Idea: Funny snippets from the best of CPL films each weekBenefit: Works as a Sneak Peek / Teasers for CPL filmsRef: MeriBhainsKoAndaKyunMaara (Filmy)
  30. 30. EARN LOYALTY1. Reinforce Characters & Formats2. Build Rewards for Loyal Users (Viewer Choice Movie Plays): Top Fans, Most Active, etc1. Incentivize Virality
  31. 31. Loyalty Idea 1: More Character Content Comic Strips More Videos Games Updates Merchandise
  32. 32. Loyalty Idea 2: JaageRaho• Most Active Fans (Top Fans): Likes, Comments & Shares• Play All Games (Win / Collect Points)• Most Page Visits• Set Movie Reminders• Create User Generated Content (ex: Own Ra.One Image)
  33. 33. Loyalty Idea 3: Invite2Win• Users Invite Friends to Earn Rewards• Users Tag Friends to Page Photos / Posts• Users Share Movie Reminders• Share Character Content
  34. 34. THANK YOU! Kenneth Joseph Client Services m: +91 8898391105 e: kenneth@yrals.com

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