Yrals - Star Gold Social Media Strategy
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Yrals - Star Gold Social Media Strategy



Yrals Approach to REAL world ROI on Social Media.

Yrals Approach to REAL world ROI on Social Media.

Six Steps to Social Media Success



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Yrals - Star Gold Social Media Strategy Yrals - Star Gold Social Media Strategy Presentation Transcript

  • Star Gold Strategy
  • Current Status• Current focus on Gossip, Masti and News on Big Stars• Formats are updates / tweets with images• Target is to maximize reach and engagement leading to virality as a derivative
  • What’s Missing?Maximum Social Effect
  • TWEAK EXISTING APPROACH1. Create Awareness:Optimize Ads & Targeting1. Build Reach: Post Timing + Sponsored Stories1. Engage: Updates & Category Anaylsis
  • Create Awareness
  • Build More Reach• Timings that worked• Timing that didnt• Adjustment
  • Engage• Categories that worked:• Categories that didn’t:• Learnings:• Suggestion: New Categories
  • New Category: Did You Know?Sample (Fun Facts):
  • New Category: Copy CatSample (Interactive):Yehgaanakuchsunasuna lag raha hai? Isepehchano? Guess theBollywood Copy Cat http://www.youtube.com/watch?v=RyAq7m3bL4k
  • New Category: Viral Memes & VideosSample:Salman ka Bachpanya future Dhinkachika? Jo bhi ho yeh to hithai boss…http://www.youtube.com/watch?v=R5qhrlPQ44A
  • What More Can We Do? 3 Steps: INVOLVE, REINFORCE, REWARD1. Build more RICH CONTENT that builds INVOLVEMENT & furthers Virality2. Create Experiences that deepen RECALL as a ‘Bollywood Destination’ and Heighten Virality3. Converting Engagement toEARNED LOYALTY
  • CREATE CONTENT1. Rich Short Form Videos: – Previews / Reviews, – Parodies and – Exclusive Content revealed on Social (Interviews with Stars, Movie Launches, On Sets Footage)2. Comic Strips and Memes: Building Formats that viral1. Personalized Content via Customization App (ex Ra One app)1. Light Games and Challenges
  • Content Idea 1: Quirky ReviewsCreate video content on theMost Hip ‘N Happening in BollywoodIncludes: Gossip, New Films, Promotions & Behind The ScenesCreative Ref: Ray William Johnsonhttp://www.youtube.com/watch?v=vL56NP5d96Q
  • Content Idea 2: How It Should Have EndedCreate funny videos with Alternative Endings to Bollywood FilmsHumor Style: www.thevigilidiot.comCreative Ref: How It Should Have Endedhttp://www.youtube.com/watch?v=seBpXt8_6xs
  • Content Idea 3: CharacterOption 1: Spot boyName: Cutting a.k.a ChotuJob Profile: Get fatafat specialcutting chaiUSP: ”Rakhta hai yehsabki andarki khabar, saarigupshup hain iskepaas”Benefit: Page can have discussionon rumors and unconfirmedgossip as fiction content
  • Content Idea 3: CharacterOption 2: Item GirlName: ChikniChameliModeled on: SAVITA BHABHIJob Profile: Dance Appearances,Play the sister or heroine’s BFFUSP: Vanity vankikahaaniyansuno,’kiss’ partymain kyahua ye hai iska privateentertainmentBenefit: Fiction stories from anew perspective. Feeds thevoyeuristic fantasies of fans
  • Content Idea 4: Comic StripIllustration Ref: Simple likeThe Vigil Idiot(http://www.thevigilidiot.com/)Differentiator: Not movies but Gossip, Fiction (if the Stars were lil kidsor in space, or on survivor)Language: Hinglish, Not Perverse.
  • Content Idea 5: Light GamesOption 1: Hangman GameContest Name:Ye HaathhamkadedethakurConcept: Instead of normalhangman, here with eachwrong answer we prepareto hang Thakur.Gameplay: Guess the movie
  • Content Idea 5: Light GamesOption 2: Face Off Game Katrina Kaif KareenaKapoorContest Name:Who’s Your Desi Girl?Concept: Users pick theactress who’s Desi avatar isHottest
  • Content Idea 5: Light GamesOption 3: TwisterContest Name: GolmaalConcept: Word Jumbles toguess the movie. The imageserves as a clue.
  • Content Idea 5: Light GamesOption 4: Rate MeContest Name: MainEkNumbariWohDusNumbariConcept: Users play the everpopular RATE ME, feedingthe voyeuristic emotion offans
  • Content Idea 5: Light GamesOption 4: CrosswordContest Name:Bollywood GurukoolConcept: Bollywood basedcrossword, with a newpuzzle each weekBenefit: Unlimitedengagement content format
  • Content Idea 6: Social GameOption 4: Social AntakshariContest Name: FuntakshariConcept: The real game of Antakshari goes digital with usersplaying with friends. It allows multiple generations of music,song sharing (with video), and competitionBenefit: Familiarity of concept, Virality, contentconsumption
  • BUILD RECALL1. Build Reminders via Characters & Applications (ex: 9XM, College Humor)2. Reinforce Owned Formats (ex: T20 Quiz, Comedy Premiere League, Ray William or How It Should Have Ended)3. Offline (via Tv, Print, Outdoor, On Ground)4. Mobile Applications & Activation
  • Recall Idea 1: Reminder / SchedulerIdea: Allows users to browse the FPCfor the month &set reminders for theirpicks (My Watchlist)The Catch: For each reminder the usermust invite a friendAccessibility: Facebook, Tablet, MobileOS: iOS & AndroidLong Term Benefit: AppLearns UserPreferences & Recommends Films
  • Recall Idea 2: Star Gold PlaylistIdea: Allows users to hear tracks on the playlist, watch curatedvideos clubbed for different moods & Favourite tracksThe Catch: For each favourite the user must invite a friendLong Term Benefit: App can be a feature for users to seek theStar Gold page without invocation / ads
  • Recall Idea 3: Trailer TrackerIdea: An updated list of Latest Bollywood Trailers, withNotification Alerts for New ReleasesLong Term Benefit: App can be a feature for users toseek the Star Gold page without invocation / ads
  • Recall Idea 4: CPL (Topical Brand App)Idea: Funny snippets from the best of CPL films each weekBenefit: Works as a Sneak Peek / Teasers for CPL filmsRef: MeriBhainsKoAndaKyunMaara (Filmy)
  • EARN LOYALTY1. Reinforce Characters & Formats2. Build Rewards for Loyal Users (Viewer Choice Movie Plays): Top Fans, Most Active, etc1. Incentivize Virality
  • Loyalty Idea 1: More Character Content Comic Strips More Videos Games Updates Merchandise
  • Loyalty Idea 2: JaageRaho• Most Active Fans (Top Fans): Likes, Comments & Shares• Play All Games (Win / Collect Points)• Most Page Visits• Set Movie Reminders• Create User Generated Content (ex: Own Ra.One Image)
  • Loyalty Idea 3: Invite2Win• Users Invite Friends to Earn Rewards• Users Tag Friends to Page Photos / Posts• Users Share Movie Reminders• Share Character Content
  • THANK YOU! Kenneth Joseph Client Services m: +91 8898391105 e: kenneth@yrals.com