Digital Marketing
       The Future is Now!
About YRALS
• Set up to create social media campaigns for brands on an ROI Basis in 2008

• YRALS was founded by Jaideep B...
Product Suite
• Websites

                • Banners

Product Suite
Dramarama – Desperate Housewives Website




Dramarama – Desperate Housewives
• Interactive micro-site for STAR WORLD to p...
Dramarama – Knight Rider Website




Dramarama – Knight Rider
• Interactive micro site for STAR WORLD to promote the diffe...
Revival of the Tata Indica Vista




Tata Indica Vista – Revival

• Launch of the Indica vista included a 3D model of the ...
3D Tata Indica Vista Website




Tata Indica Vista – Site

• 3D model of the car in the centre with 4 bubbles around
• The...
HDFC Faster ATM’s Website




HDFC Bank – Faster ATM’s
• A micro site around the new brand campaign ‘FASTER ATMS’ allowing...
Websites - Pricing
              Features            Small   Medium     Large
       Pages / Sections / Tabs     <6      <...
Tata Tea Banner – Yahoo (160 x 600)




Product Suite
Tata Tea Banner – Yahoo (300 x 250)




Product Suite
Tata Tea Banner – in.com (728 x 90)




Product Suite
Channel [V] Exhausted Banner – Yahoo (160 x 600)




Product Suite
Channel [V] Exhausted Banner – Yahoo (300 x 250)




Product Suite
Channel [V] Exhausted Banner – in.com (160 x 600)




Product Suite
• Applications
                • Games


Product Suite
Applications
• Applications are tactical engagement vehicles brands can use within social
 media to enhance their communic...
Channel V - Axe Ur Ex



Axe Ur Ex is a Facebook application for users to play a game based on the
show concept. Applicati...
Channel V - Axe Ur Ex




3 Steps:

1. User selects Ex from his/her Facebook friends list
2. Selects a picture to post as ...
Music Ka Maha Muqqabla Application


• Facebook application for users to play a game fantasy league around
  show particip...
Music Ka Maha Muqqabla Application

• Create team and select members




                                                S...
Music Ka Maha Muqqabla Application

 • Invite friends and manage team



   Check the
 Leader Board
for your teams’
 perfo...
Music Ka Maha Muqqabla Application

• Tasks  Games, Quizzes to enhance score




      Memory Game                       ...
Sach Ka Saamna Honesty Quiz Application




• User would select a friend & ask them provocative questions and make them te...
Sach Ka Saamna Honesty Quiz Application



Step 1: Select a Friend
Step 2: Select Questions
Step 3: Select mutual friends ...
Maybelline Color My Valentine




• Application created around Valentine’s Day Theme targeting Young Women
• The App was a...
Maybelline Color My Valentine




Step 1: Answer Questions
Step 2: Get Results & Publish to newsfeed
Step 3: Invite Friend...
Zee TV – Dance India Dance Reality Show




• Image Tagging App that auto tags a users friends
• The Creative used was a c...
Zee TV – Dance India Dance Reality Show




Step 1: Add application and select friends
Step 2: Tag friends as different ch...
Applications - Pricing

Sr           Application Type            Cost of Applications    Cost of       Timelines
No       ...
Channel V – Exhausted




                       • Channel [V] launched a new show called exhausted
                      ...
Zee TV – Jhansi Ki Rani




• Game created to engage users around TV show Jhansi Ki Rani on Zee TV
• Each level was based ...
Zee TV – Jhansi Ki Rani



                     Level 1: Early signs of identifying the Warrior within. Spotting
         ...
Zee TV – Jhansi Ki Rani




                     Level 3: Being an administrator as she was pushed into the role.
        ...
Star Movies – Indiana Jones




• Game created to engage users around 3 Indiana Jones films being aired on Star Movies
• E...
Star Movies –Indiana Jones



                               Level 1: Indiana Jones and the raiders of the lost arc. The u...
Online Game for HDFC Faster ATM’s




• HDFC Bank launched a new facility for users to execute their favorite transactions...
Games - Pricing
             Features                Small        Medium           Large
               Levels            ...
• Viral
                • Comic


Product Suite
Zee TV - Dance India Dance




• Zee TV launched a new dance show called Dance India Dance for enthusiasts to execute
  th...
Online Comic Strips For
                                  Star Plus - Perfect Bride




• Star TV launched a new reality s...
Video Virals - Pricing

                  Features                 Small        Medium          Large
                  Se...
• Fan Page Maintenance



Product Suite
Fan Based - Orkut & Facebook Groups & Twitter




Product Suite
Sach Ka Saamna – Fan Page




Product Suite
Sach Ka Saamna – Group




Product Suite
Tere Mere Beach Mein




Product Suite
Zee TV- Jhansi ki Rani




Product Suite
Fa – Feel Good Freshness




Product Suite
Fresh & Honest




Product Suite
Pepsi What’s Your Way?




Product Suite
Rock & Hills - Lavasa




Product Suite
The Vista Surprise




Product Suite
Cadbury Dairy Milk Silk




Product Suite
Toyota Etios




Product Suite
Pass the Josh




Product Suite
Jaago Re! Khilana Bandh Pilana Shuru




Product Suite
Zara Nachke Dilkha




Product Suite
Fan Based - Orkut & Facebook Groups
                          & Twitter Pricing


    Timelines


  No. of Fans         1 ...
• Cost Per Click - CPC



Product Suite
Process Flow on Social Media




Product Suite
CPC – Cost Per Click
If you have a landing page/Website and want to drive traffic and create awareness, a
                ...
Product Suite                 Cost Per Click




Brand Name: Guten Appetit India    Brand Name: Kingfisher World   Brand N...
Cost Per Click




                                     Brand Name: Tata Indicom
 Brand Name: Fox                     Camp...
Product Suite                              Cost Per Click




Brand Name: Tata Indicom                                Bran...
Product Suite       Cost Per Lead




                Windows Live Planet - Microsoft
                  Brand Name: Micros...
Product Suite                         Cost Per Click




Brand Name: Star World                      Brand Name: Tata Tea ...
Ad Unit – Comparison
Typical Site Layout




                   Typical Banner
                        Ads




                  Social Marketi...
ROI - Comparison




                 Typical Media Plan                                      Social Marketing
           ...
CPC – Pricing


                Clicks          Gross CPC            Gross CPC
                               Indian Traff...
• Online Video Views



Product Suite
Online Video Views

1
  Videos are optimized & uploaded to all video sites




2
    Appropriate and catchy Titles, Descri...
Online Video Views

3
    Online Video Analytics - Yrals Proprietary Tool




4
  Promote On Relevant Sites




Product Su...
How does it work on
• Promotions:
   •   Video Reponses
   •   Add comments (Post) to related videos
   •   Send videos to...
Online Video Analytics
                    Yrals Proprietary Tool




Product Suite
Online Video Analytics
                    Yrals Proprietary Tool




Product Suite
Video Views – Pricing

•   A Video View Campaign would include 2 parts

    - Activation of videos across all video sharin...
Our Clients




Product Suite
Our Clients
AUTO




BFSI




EVENTS                          EDUCATION




  Product Suite
Our Clients
FOOD & BEVERAGE




FMCG




  Product Suite
Our Clients
FILM & TV




MOBILE




  Product Suite
Our Clients
TECHNOLOGY




MISC.




  Product Suite
Connect With Yrals

CEO:
    Name: Jaideep Bir
    Mail: Jaideep@yrals.com
                                  Address:
    ...
Yrals Digital Marketing   Product Suite
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Yrals Digital Marketing Product Suite

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A complete compilation of our product suite including case studies of our production work as well as how we promoted content virally through Social Media.

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  • Application based on the show letting users put friends on the ‘HOT SEAT’
  • Yrals Digital Marketing Product Suite

    1. 1. Digital Marketing The Future is Now!
    2. 2. About YRALS • Set up to create social media campaigns for brands on an ROI Basis in 2008 • YRALS was founded by Jaideep Bir along with an angel investor and has a 30 member team in Mumbai • YRALS executes SMO in two formats: – Qualitative Engagement – Quantitative Traffic • YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty • The company has executed Social Media campaigns for over 50 clients across sectors including: Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage
    3. 3. Product Suite
    4. 4. • Websites • Banners Product Suite
    5. 5. Dramarama – Desperate Housewives Website Dramarama – Desperate Housewives • Interactive micro-site for STAR WORLD to promote the different shows in India • The concept was unique in that the various shows were seen as different billboards at times square • Clicking on a billboard takes the users to a unique experience based on the show Product Suite
    6. 6. Dramarama – Knight Rider Website Dramarama – Knight Rider • Interactive micro site for STAR WORLD to promote the different shows in India • The concept was engaging as an experience of sitting inside the Knight Rider car • The steering moves as the navigation & some of the in – car gadgets (stereo, LCD, etc) came to life • Videos played on the windscreen of the car as the perspective moved upwards Product Suite
    7. 7. Revival of the Tata Indica Vista Tata Indica Vista – Revival • Launch of the Indica vista included a 3D model of the car which came on & zooms towards the user • The reveal launches as user initiates by ‘changing’ gears THE INDICA VISTA ‘CHANGES EVERYTHING’ Product Suite
    8. 8. 3D Tata Indica Vista Website Tata Indica Vista – Site • 3D model of the car in the centre with 4 bubbles around • The 3D experience takes users around the car in a fluid motion revealing a certain angle & section of the site • Site included feature lists, social connect & a virtual T.D Product Suite
    9. 9. HDFC Faster ATM’s Website HDFC Bank – Faster ATM’s • A micro site around the new brand campaign ‘FASTER ATMS’ allowing users to execute their favorite (most used) ATM transaction • The site included videos, games, animated spoofs & a topical quiz all within the experience of an ATM machine Product Suite
    10. 10. Websites - Pricing Features Small Medium Large Pages / Sections / Tabs <6 < 10 < 15 Analytics No Yes Yes Blog No No Yes Flash No No Yes HTML Yes Yes Optional CMS No No Yes Design Customization No Yes Yes FB Fan Page No No Yes Twitter Account No No Yes Timelines (Working Days) 4 6 8 - 10 Pricing INR 50,000 100,000 200,000 Pricing $ 1,070 2,140 4,280 Product Suite
    11. 11. Tata Tea Banner – Yahoo (160 x 600) Product Suite
    12. 12. Tata Tea Banner – Yahoo (300 x 250) Product Suite
    13. 13. Tata Tea Banner – in.com (728 x 90) Product Suite
    14. 14. Channel [V] Exhausted Banner – Yahoo (160 x 600) Product Suite
    15. 15. Channel [V] Exhausted Banner – Yahoo (300 x 250) Product Suite
    16. 16. Channel [V] Exhausted Banner – in.com (160 x 600) Product Suite
    17. 17. • Applications • Games Product Suite
    18. 18. Applications • Applications are tactical engagement vehicles brands can use within social media to enhance their communication with the TG • Since this is a permission medium, apps can play a vital role in maintain relationships with consumers and don’t have the typical thresold barriers of registraion • The ability to laser TARGET further enhances the potency of the applicaiton Product Suite
    19. 19. Channel V - Axe Ur Ex Axe Ur Ex is a Facebook application for users to play a game based on the show concept. Application has virality built in Product Suite
    20. 20. Channel V - Axe Ur Ex 3 Steps: 1. User selects Ex from his/her Facebook friends list 2. Selects a picture to post as the target 3. Shoots axes to hit Bulls Eye Product Suite
    21. 21. Music Ka Maha Muqqabla Application • Facebook application for users to play a game fantasy league around show participants (PROFESSIONAL SINGERS) • The application had several tasks built in making a deep SOCIAL GAME • Played by over 10,000 users in 3 weeks Product Suite
    22. 22. Music Ka Maha Muqqabla Application • Create team and select members Select Your Team Select Your Leader Members Product Suite
    23. 23. Music Ka Maha Muqqabla Application • Invite friends and manage team Check the Leader Board for your teams’ performance Product Suite
    24. 24. Music Ka Maha Muqqabla Application • Tasks  Games, Quizzes to enhance score Memory Game Quiz on Players Product Suite
    25. 25. Sach Ka Saamna Honesty Quiz Application • User would select a friend & ask them provocative questions and make them tell the truth • Mutual friends would be invited to verify the same and the Truth Quotient of the Friend being tested would be published to all the newsfeeds • The App reached 40,000 users over 3 months across the brand site, Facebook and Orkut Product Suite
    26. 26. Sach Ka Saamna Honesty Quiz Application Step 1: Select a Friend Step 2: Select Questions Step 3: Select mutual friends to verify Product Suite
    27. 27. Maybelline Color My Valentine • Application created around Valentine’s Day Theme targeting Young Women • The App was a typical Personality Quiz format for users to find out what kind of Valentine they were and publish their Type • The application cleverly plugged in the product to help girls pick the right color shades from Maybelline to COLOR THEIR VALENTINE • The App reached 6,000 users over 7 days before Valentines day Product Suite
    28. 28. Maybelline Color My Valentine Step 1: Answer Questions Step 2: Get Results & Publish to newsfeed Step 3: Invite Friends Product Suite
    29. 29. Zee TV – Dance India Dance Reality Show • Image Tagging App that auto tags a users friends • The Creative used was a collage of 30+ Bollywood stars in their BEST known Dancing Poses • The names for the various characters we appropriately chose, so users could tag friends according to their unique style • Notifications and Newsfeed posts were enabled to help the app viral further • The app reached 20,000 users during a month long promotion Product Suite
    30. 30. Zee TV – Dance India Dance Reality Show Step 1: Add application and select friends Step 2: Tag friends as different characters Step 3: Publish & Invite Friends Product Suite
    31. 31. Applications - Pricing Sr Application Type Cost of Applications Cost of Timelines No INR Applications $ 1 Quiz Application (Tata Manza, Dance 150,000 3,200 12 Days India Dance) 2 Application that involves ratings, 300,000 6,400 30 Days aggregation of scores and heavy logic (Sach Ka Saamna, DPL) 3 Applications that involves random 175,000 3,750 18 Days result. (Fortune Cookie, photo of the day, friend of the day) 4 Application that involves image and 500,000 10,700 25 Days video mashups (slide.com) 5 Application that involve adver-games 200,000 4,280 25 Days 6 Action based Applications (Gifts, 200,000 4,280 15 Days Challenges) Product Suite
    32. 32. Channel V – Exhausted • Channel [V] launched a new show called exhausted that needed participants to perform several tasks continuously within limited time • The game was created to simulate this experience by making a user click on the ticking clocks that are dimmed and brighten them • The more the clocks ticked, the greater the score and position on the leader board • The game was played by 15,000 users during the 3 week activity Game-play: Clicking on the dimmed clocks within 60 seconds. Product Suite
    33. 33. Zee TV – Jhansi Ki Rani • Game created to engage users around TV show Jhansi Ki Rani on Zee TV • Each level was based on the different stages of the life of the historical figure with a relevant game-play and challenge • The game engaged over 30,000 users playing it during the month of the activity Product Suite
    34. 34. Zee TV – Jhansi Ki Rani Level 1: Early signs of identifying the Warrior within. Spotting weapons in places like the kitchen. Users had to find different weapons in an intricate creative of Jhansi being for to learn cooking in the kitchen Level 1 Level 2: Training as a warrior, Jhansi would often sneak away to learn the art of using various weapons. Users need to collect various weapons as Rani, on a horseback, symbolic of her training Level 2 Product Suite
    35. 35. Zee TV – Jhansi Ki Rani Level 3: Being an administrator as she was pushed into the role. Users need to identify the true advisors in a court of ministers by matching the right pairs Level 3 Level 4: The Finale War where Jhansi Ki rani leads the charge against the British. A chance for users to reverse the history books and shoot the opposing soldiers with arrows Level 4 Product Suite
    36. 36. Star Movies – Indiana Jones • Game created to engage users around 3 Indiana Jones films being aired on Star Movies • Each level was based on a different film with a unique Gameplay and challenge • The game was a great success with over 40,000 users playing it during the month of the activity Product Suite
    37. 37. Star Movies –Indiana Jones Level 1: Indiana Jones and the raiders of the lost arc. The user will need to overtake the enemy and avoid obstacles in the path which will slow the user Level 1 Level 2: Indiana Jones and the Temple of Doom. The user would need to acquire the chankara stones by matching the coloured pairs. (Memory Game) Level 2 Level 3: Indiana Jones and the Kingdom of the Crystal Skull. Users had to kill all the skeletons before time runs out to escape the self-destructive structure. Level 3
    38. 38. Online Game for HDFC Faster ATM’s • HDFC Bank launched a new facility for users to execute their favorite transactions in one one step process • The game brought out this feature as a user needs to drive to the airport with limited time and needing to stop at the ATM • Depending on the choice of transaction at the ATM the user could reach the airport in time • The game was played by 20,000 users in a month Game-play: Driving around the city, maneuvering around pedestrians Product Suite
    39. 39. Games - Pricing Features Small Medium Large Levels 1 1 4 Game plays 1 2 4 Scoring Static Dynamic Dynamic Leader board Yes Yes Yes Analytics No Yes yes Game hosted on FB Fan Page No Yes Yes Game Promotion 1,000 clicks 2,500 clicks 5,000 clicks Timelines (Working Days) 8 12 15 - 20 Optimization and browser compatibility No Yes Yes Pricing INR 1,50,000 2,50,000 5,00,000 Pricing $ 3,200 5,300 10,700 Note: All games will be made using Flash Product Suite
    40. 40. • Viral • Comic Product Suite
    41. 41. Zee TV - Dance India Dance • Zee TV launched a new dance show called Dance India Dance for enthusiasts to execute their talent • The Video Viral brought out this feature of the Dance Show Product Suite
    42. 42. Online Comic Strips For Star Plus - Perfect Bride • Star TV launched a new reality show called Perfect Bride in which contestants male and female would find their perfect match at the end of the show • Created an online comic strip, that had funny conversions between the Mother & Son Product Suite
    43. 43. Video Virals - Pricing Features Small Medium Large Seconds 45 - 60 90 - 100 150 - 180 Activation of video on all Video sharing sites Yes Yes Yes Video View Report No No Yes Video Viral Promotion 1,000 views 2,500 views 5,000 views Analytics No Yes Yes Viral hosted on FB Fan Page No Yes Yes Timelines (Working Days) 10 15 20 Optimization and browser compatibility Yes Yes Yes Pricing INR 1,50,000 3,00,000 5,00,000 Pricing $ 3,200 6,400 10,700 Product Suite
    44. 44. • Fan Page Maintenance Product Suite
    45. 45. Fan Based - Orkut & Facebook Groups & Twitter Product Suite
    46. 46. Sach Ka Saamna – Fan Page Product Suite
    47. 47. Sach Ka Saamna – Group Product Suite
    48. 48. Tere Mere Beach Mein Product Suite
    49. 49. Zee TV- Jhansi ki Rani Product Suite
    50. 50. Fa – Feel Good Freshness Product Suite
    51. 51. Fresh & Honest Product Suite
    52. 52. Pepsi What’s Your Way? Product Suite
    53. 53. Rock & Hills - Lavasa Product Suite
    54. 54. The Vista Surprise Product Suite
    55. 55. Cadbury Dairy Milk Silk Product Suite
    56. 56. Toyota Etios Product Suite
    57. 57. Pass the Josh Product Suite
    58. 58. Jaago Re! Khilana Bandh Pilana Shuru Product Suite
    59. 59. Zara Nachke Dilkha Product Suite
    60. 60. Fan Based - Orkut & Facebook Groups & Twitter Pricing Timelines No. of Fans 1 month 2 months 3 months INR USD INR USD INR USD 2000 56 1.20 51 1.10 NA 3500 60 1.30 56 1.20 51 1.10 5000 65 1.40 60 1.30 56 1.20 10,000 NA 65 1.40 60 1.30 Product Suite
    61. 61. • Cost Per Click - CPC Product Suite
    62. 62. Process Flow on Social Media Product Suite
    63. 63. CPC – Cost Per Click If you have a landing page/Website and want to drive traffic and create awareness, a CPC campaign is the right choice for you Online Report • Traffic Generated is Targeted using keywords, for the brand, competition and the TG • Reports are real time and online • The seeding process also helps SEO via link-backs to the site on other sites Product Suite
    64. 64. Product Suite Cost Per Click Brand Name: Guten Appetit India Brand Name: Kingfisher World Brand Name: Tata Indicom Campaign Name: GAI Campaign Name: IPL Campaign Name: Second Life Campaign Duration: 1 Month Campaign Duration: 38 Days Campaign Duration: 1 Month Clicks: 30,000 Clicks: 7,000 Brand Name: ACS Brand Name: Bajaj Brand Name: Aloo Chaat Movie Campaign Name: ACS Campaign Name: Bajaj XCD 135 Campaign Name: Aloo Chaat Campaign Duration: 1 Month Campaign Duration: 1 Month Campaign Duration: 45 Days Clicks: 12,500 Clicks: 7,000 Clicks: 26,000
    65. 65. Cost Per Click Brand Name: Tata Indicom Brand Name: Fox Campaign Name: Photon Plus (Giz Guru) Brand Name: Tata Indicom Campaign Name: Slumdog Millonaire Campaign Duration: 1 Month Campaign Name: Hello Hello Campaign Duration: 1 Month Views: 12,000 Visitors Campaign Duration: 1 Month Clicks: 5,000 Clicks: 3,000 Brand Name: Intel Brand Name: Idea Brand Name: Bajaj Campaign Name: Intel Rockstar Campaign Name: Cricket Fever Campaign Name: Pulsar 220 DTSi Campaign Duration: 1 Month Campaign Duration: 1 Month Campaign Duration: 1 Month Clicks: 40,000 Clicks: 5,000 Clicks: 20,000 Product Suite
    66. 66. Product Suite Cost Per Click Brand Name: Tata Indicom Brand Name: Star Plus Campaign Name: Photon Plus/ Speed Ka Baap Viral Video Campaign Name: Sach Ka Saamna Campaign Duration: 1 Month Campaign Duration: 1 Month Clicks: 40,000 Clicks: 8,000
    67. 67. Product Suite Cost Per Lead Windows Live Planet - Microsoft Brand Name: Microsoft Campaign Name: Windows Live Planet Campaign Duration: 1 Month Registrations of 33,250 Users
    68. 68. Product Suite Cost Per Click Brand Name: Star World Brand Name: Tata Tea Brand Name: Zee TV Campaign Name: Dramarama - Knight Riders Campaign Name: Jaago Re - KBPS Campaign Name: JKR Campaign Duration: 1 Month Campaign Duration: 1 Month Campaign Duration: 45 Days Clicks: 40,000 Clicks: 10,000 Clicks: 25,000 Brand Name: HP Brand Name: Star Plus Brand Name: HP Campaign Name: Green Novation Campaign Name: Star Player Campaign Name: Green Novation P2C Campaign Duration: 2 Months Campaign Duration: 45 Days Campaign Duration: 2 Months Clicks: 50,000 Clicks: 12,000 Clicks: 50,000
    69. 69. Ad Unit – Comparison
    70. 70. Typical Site Layout Typical Banner Ads Social Marketing Ads
    71. 71. ROI - Comparison Typical Media Plan Social Marketing Assuming Spends of Rs. 600,000 Assuming Spends of Rs. 600,000 CPM CPM 100 X INR 100,000 = 1 million impressions X 0.5% CPC CTR = 5,000 Clicks  CPC = 20 CPC 10 X INR 100,000 = 10,000 Clicks X 80 (Non Bounce) = 8,500  CPC = 12.5 Assuming Google CPC •Average Campaign CPC = Rs. 10 •Typically only 75% of views reflect as VISITS on analytics. 25% Bounce off. •Hence average Cost / Visitor rises to Rs. 15.4
    72. 72. CPC – Pricing Clicks Gross CPC Gross CPC Indian Traffic International Traffic (INR) ($) Up to 50000 10 $0.40 50001 - 99999 9 $0.30 100000 - 199999 8 $0.20 200000 - 399999 6 $0.10 Product Suite
    73. 73. • Online Video Views Product Suite
    74. 74. Online Video Views 1 Videos are optimized & uploaded to all video sites 2 Appropriate and catchy Titles, Descriptions & Tags Optimization Titles Descriptions Tags Product Suite
    75. 75. Online Video Views 3 Online Video Analytics - Yrals Proprietary Tool 4 Promote On Relevant Sites Product Suite
    76. 76. How does it work on • Promotions: • Video Reponses • Add comments (Post) to related videos • Send videos to most Subscribed users • Add Annotations: • Track (Stats): Product Suite
    77. 77. Online Video Analytics Yrals Proprietary Tool Product Suite
    78. 78. Online Video Analytics Yrals Proprietary Tool Product Suite
    79. 79. Video Views – Pricing • A Video View Campaign would include 2 parts - Activation of videos across all video sharing sites - Promotion of the videos to increase video views • Pricing of a Video View Campaign is dependent on the following factors - Number of videos - Type of video (Viral, TVC, Episodic videos, etc.) • Video Views are in the range of INR 8 per view Product Suite
    80. 80. Our Clients Product Suite
    81. 81. Our Clients AUTO BFSI EVENTS EDUCATION Product Suite
    82. 82. Our Clients FOOD & BEVERAGE FMCG Product Suite
    83. 83. Our Clients FILM & TV MOBILE Product Suite
    84. 84. Our Clients TECHNOLOGY MISC. Product Suite
    85. 85. Connect With Yrals CEO: Name: Jaideep Bir Mail: Jaideep@yrals.com Address: D1, Pioneer Heritage II, Daulat Nagar Social Media Head: Off S V Road, Santa Cruz(W) Name: Rochelle Pereira Mumbai - 400 054. Maharashtra Mail: Rochelle@yrals.com Call : +91-22-2661 5764 Business Development Team: Name: Nabeel Merchant Mail : contact@yrals.com Mail: Nabeel@yrals.com

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