Yrals Digital Marketing   Product Suite
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Yrals Digital Marketing Product Suite

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A complete compilation of our product suite including case studies of our production work as well as how we promoted content virally through Social Media.

A complete compilation of our product suite including case studies of our production work as well as how we promoted content virally through Social Media.

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  • Application based on the show letting users put friends on the ‘HOT SEAT’

Yrals Digital Marketing   Product Suite Yrals Digital Marketing Product Suite Presentation Transcript

  • Digital Marketing The Future is Now!
  • About YRALS • Set up to create social media campaigns for brands on an ROI Basis in 2008 • YRALS was founded by Jaideep Bir along with an angel investor and has a 30 member team in Mumbai • YRALS executes SMO in two formats: – Qualitative Engagement – Quantitative Traffic • YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty • The company has executed Social Media campaigns for over 50 clients across sectors including: Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage
  • Product Suite
  • • Websites • Banners Product Suite
  • Dramarama – Desperate Housewives Website Dramarama – Desperate Housewives • Interactive micro-site for STAR WORLD to promote the different shows in India • The concept was unique in that the various shows were seen as different billboards at times square • Clicking on a billboard takes the users to a unique experience based on the show Product Suite
  • Dramarama – Knight Rider Website Dramarama – Knight Rider • Interactive micro site for STAR WORLD to promote the different shows in India • The concept was engaging as an experience of sitting inside the Knight Rider car • The steering moves as the navigation & some of the in – car gadgets (stereo, LCD, etc) came to life • Videos played on the windscreen of the car as the perspective moved upwards Product Suite
  • Revival of the Tata Indica Vista Tata Indica Vista – Revival • Launch of the Indica vista included a 3D model of the car which came on & zooms towards the user • The reveal launches as user initiates by ‘changing’ gears THE INDICA VISTA ‘CHANGES EVERYTHING’ Product Suite
  • 3D Tata Indica Vista Website Tata Indica Vista – Site • 3D model of the car in the centre with 4 bubbles around • The 3D experience takes users around the car in a fluid motion revealing a certain angle & section of the site • Site included feature lists, social connect & a virtual T.D Product Suite
  • HDFC Faster ATM’s Website HDFC Bank – Faster ATM’s • A micro site around the new brand campaign ‘FASTER ATMS’ allowing users to execute their favorite (most used) ATM transaction • The site included videos, games, animated spoofs & a topical quiz all within the experience of an ATM machine Product Suite
  • Websites - Pricing Features Small Medium Large Pages / Sections / Tabs <6 < 10 < 15 Analytics No Yes Yes Blog No No Yes Flash No No Yes HTML Yes Yes Optional CMS No No Yes Design Customization No Yes Yes FB Fan Page No No Yes Twitter Account No No Yes Timelines (Working Days) 4 6 8 - 10 Pricing INR 50,000 100,000 200,000 Pricing $ 1,070 2,140 4,280 Product Suite
  • Tata Tea Banner – Yahoo (160 x 600) Product Suite
  • Tata Tea Banner – Yahoo (300 x 250) Product Suite
  • Tata Tea Banner – in.com (728 x 90) Product Suite
  • Channel [V] Exhausted Banner – Yahoo (160 x 600) Product Suite
  • Channel [V] Exhausted Banner – Yahoo (300 x 250) Product Suite
  • Channel [V] Exhausted Banner – in.com (160 x 600) Product Suite
  • • Applications • Games Product Suite
  • Applications • Applications are tactical engagement vehicles brands can use within social media to enhance their communication with the TG • Since this is a permission medium, apps can play a vital role in maintain relationships with consumers and don’t have the typical thresold barriers of registraion • The ability to laser TARGET further enhances the potency of the applicaiton Product Suite
  • Channel V - Axe Ur Ex Axe Ur Ex is a Facebook application for users to play a game based on the show concept. Application has virality built in Product Suite
  • Channel V - Axe Ur Ex 3 Steps: 1. User selects Ex from his/her Facebook friends list 2. Selects a picture to post as the target 3. Shoots axes to hit Bulls Eye Product Suite
  • Music Ka Maha Muqqabla Application • Facebook application for users to play a game fantasy league around show participants (PROFESSIONAL SINGERS) • The application had several tasks built in making a deep SOCIAL GAME • Played by over 10,000 users in 3 weeks Product Suite
  • Music Ka Maha Muqqabla Application • Create team and select members Select Your Team Select Your Leader Members Product Suite
  • Music Ka Maha Muqqabla Application • Invite friends and manage team Check the Leader Board for your teams’ performance Product Suite
  • Music Ka Maha Muqqabla Application • Tasks  Games, Quizzes to enhance score Memory Game Quiz on Players Product Suite
  • Sach Ka Saamna Honesty Quiz Application • User would select a friend & ask them provocative questions and make them tell the truth • Mutual friends would be invited to verify the same and the Truth Quotient of the Friend being tested would be published to all the newsfeeds • The App reached 40,000 users over 3 months across the brand site, Facebook and Orkut Product Suite
  • Sach Ka Saamna Honesty Quiz Application Step 1: Select a Friend Step 2: Select Questions Step 3: Select mutual friends to verify Product Suite
  • Maybelline Color My Valentine • Application created around Valentine’s Day Theme targeting Young Women • The App was a typical Personality Quiz format for users to find out what kind of Valentine they were and publish their Type • The application cleverly plugged in the product to help girls pick the right color shades from Maybelline to COLOR THEIR VALENTINE • The App reached 6,000 users over 7 days before Valentines day Product Suite
  • Maybelline Color My Valentine Step 1: Answer Questions Step 2: Get Results & Publish to newsfeed Step 3: Invite Friends Product Suite
  • Zee TV – Dance India Dance Reality Show • Image Tagging App that auto tags a users friends • The Creative used was a collage of 30+ Bollywood stars in their BEST known Dancing Poses • The names for the various characters we appropriately chose, so users could tag friends according to their unique style • Notifications and Newsfeed posts were enabled to help the app viral further • The app reached 20,000 users during a month long promotion Product Suite
  • Zee TV – Dance India Dance Reality Show Step 1: Add application and select friends Step 2: Tag friends as different characters Step 3: Publish & Invite Friends Product Suite
  • Applications - Pricing Sr Application Type Cost of Applications Cost of Timelines No INR Applications $ 1 Quiz Application (Tata Manza, Dance 150,000 3,200 12 Days India Dance) 2 Application that involves ratings, 300,000 6,400 30 Days aggregation of scores and heavy logic (Sach Ka Saamna, DPL) 3 Applications that involves random 175,000 3,750 18 Days result. (Fortune Cookie, photo of the day, friend of the day) 4 Application that involves image and 500,000 10,700 25 Days video mashups (slide.com) 5 Application that involve adver-games 200,000 4,280 25 Days 6 Action based Applications (Gifts, 200,000 4,280 15 Days Challenges) Product Suite
  • Channel V – Exhausted • Channel [V] launched a new show called exhausted that needed participants to perform several tasks continuously within limited time • The game was created to simulate this experience by making a user click on the ticking clocks that are dimmed and brighten them • The more the clocks ticked, the greater the score and position on the leader board • The game was played by 15,000 users during the 3 week activity Game-play: Clicking on the dimmed clocks within 60 seconds. Product Suite
  • Zee TV – Jhansi Ki Rani • Game created to engage users around TV show Jhansi Ki Rani on Zee TV • Each level was based on the different stages of the life of the historical figure with a relevant game-play and challenge • The game engaged over 30,000 users playing it during the month of the activity Product Suite
  • Zee TV – Jhansi Ki Rani Level 1: Early signs of identifying the Warrior within. Spotting weapons in places like the kitchen. Users had to find different weapons in an intricate creative of Jhansi being for to learn cooking in the kitchen Level 1 Level 2: Training as a warrior, Jhansi would often sneak away to learn the art of using various weapons. Users need to collect various weapons as Rani, on a horseback, symbolic of her training Level 2 Product Suite
  • Zee TV – Jhansi Ki Rani Level 3: Being an administrator as she was pushed into the role. Users need to identify the true advisors in a court of ministers by matching the right pairs Level 3 Level 4: The Finale War where Jhansi Ki rani leads the charge against the British. A chance for users to reverse the history books and shoot the opposing soldiers with arrows Level 4 Product Suite
  • Star Movies – Indiana Jones • Game created to engage users around 3 Indiana Jones films being aired on Star Movies • Each level was based on a different film with a unique Gameplay and challenge • The game was a great success with over 40,000 users playing it during the month of the activity Product Suite
  • Star Movies –Indiana Jones Level 1: Indiana Jones and the raiders of the lost arc. The user will need to overtake the enemy and avoid obstacles in the path which will slow the user Level 1 Level 2: Indiana Jones and the Temple of Doom. The user would need to acquire the chankara stones by matching the coloured pairs. (Memory Game) Level 2 Level 3: Indiana Jones and the Kingdom of the Crystal Skull. Users had to kill all the skeletons before time runs out to escape the self-destructive structure. Level 3
  • Online Game for HDFC Faster ATM’s • HDFC Bank launched a new facility for users to execute their favorite transactions in one one step process • The game brought out this feature as a user needs to drive to the airport with limited time and needing to stop at the ATM • Depending on the choice of transaction at the ATM the user could reach the airport in time • The game was played by 20,000 users in a month Game-play: Driving around the city, maneuvering around pedestrians Product Suite
  • Games - Pricing Features Small Medium Large Levels 1 1 4 Game plays 1 2 4 Scoring Static Dynamic Dynamic Leader board Yes Yes Yes Analytics No Yes yes Game hosted on FB Fan Page No Yes Yes Game Promotion 1,000 clicks 2,500 clicks 5,000 clicks Timelines (Working Days) 8 12 15 - 20 Optimization and browser compatibility No Yes Yes Pricing INR 1,50,000 2,50,000 5,00,000 Pricing $ 3,200 5,300 10,700 Note: All games will be made using Flash Product Suite
  • • Viral • Comic Product Suite
  • Zee TV - Dance India Dance • Zee TV launched a new dance show called Dance India Dance for enthusiasts to execute their talent • The Video Viral brought out this feature of the Dance Show Product Suite
  • Online Comic Strips For Star Plus - Perfect Bride • Star TV launched a new reality show called Perfect Bride in which contestants male and female would find their perfect match at the end of the show • Created an online comic strip, that had funny conversions between the Mother & Son Product Suite
  • Video Virals - Pricing Features Small Medium Large Seconds 45 - 60 90 - 100 150 - 180 Activation of video on all Video sharing sites Yes Yes Yes Video View Report No No Yes Video Viral Promotion 1,000 views 2,500 views 5,000 views Analytics No Yes Yes Viral hosted on FB Fan Page No Yes Yes Timelines (Working Days) 10 15 20 Optimization and browser compatibility Yes Yes Yes Pricing INR 1,50,000 3,00,000 5,00,000 Pricing $ 3,200 6,400 10,700 Product Suite
  • • Fan Page Maintenance Product Suite
  • Fan Based - Orkut & Facebook Groups & Twitter Product Suite
  • Sach Ka Saamna – Fan Page Product Suite
  • Sach Ka Saamna – Group Product Suite
  • Tere Mere Beach Mein Product Suite
  • Zee TV- Jhansi ki Rani Product Suite
  • Fa – Feel Good Freshness Product Suite
  • Fresh & Honest Product Suite
  • Pepsi What’s Your Way? Product Suite
  • Rock & Hills - Lavasa Product Suite
  • The Vista Surprise Product Suite
  • Cadbury Dairy Milk Silk Product Suite
  • Toyota Etios Product Suite
  • Pass the Josh Product Suite
  • Jaago Re! Khilana Bandh Pilana Shuru Product Suite
  • Zara Nachke Dilkha Product Suite
  • Fan Based - Orkut & Facebook Groups & Twitter Pricing Timelines No. of Fans 1 month 2 months 3 months INR USD INR USD INR USD 2000 56 1.20 51 1.10 NA 3500 60 1.30 56 1.20 51 1.10 5000 65 1.40 60 1.30 56 1.20 10,000 NA 65 1.40 60 1.30 Product Suite
  • • Cost Per Click - CPC Product Suite
  • Process Flow on Social Media Product Suite
  • CPC – Cost Per Click If you have a landing page/Website and want to drive traffic and create awareness, a CPC campaign is the right choice for you Online Report • Traffic Generated is Targeted using keywords, for the brand, competition and the TG • Reports are real time and online • The seeding process also helps SEO via link-backs to the site on other sites Product Suite
  • Product Suite Cost Per Click Brand Name: Guten Appetit India Brand Name: Kingfisher World Brand Name: Tata Indicom Campaign Name: GAI Campaign Name: IPL Campaign Name: Second Life Campaign Duration: 1 Month Campaign Duration: 38 Days Campaign Duration: 1 Month Clicks: 30,000 Clicks: 7,000 Brand Name: ACS Brand Name: Bajaj Brand Name: Aloo Chaat Movie Campaign Name: ACS Campaign Name: Bajaj XCD 135 Campaign Name: Aloo Chaat Campaign Duration: 1 Month Campaign Duration: 1 Month Campaign Duration: 45 Days Clicks: 12,500 Clicks: 7,000 Clicks: 26,000
  • Cost Per Click Brand Name: Tata Indicom Brand Name: Fox Campaign Name: Photon Plus (Giz Guru) Brand Name: Tata Indicom Campaign Name: Slumdog Millonaire Campaign Duration: 1 Month Campaign Name: Hello Hello Campaign Duration: 1 Month Views: 12,000 Visitors Campaign Duration: 1 Month Clicks: 5,000 Clicks: 3,000 Brand Name: Intel Brand Name: Idea Brand Name: Bajaj Campaign Name: Intel Rockstar Campaign Name: Cricket Fever Campaign Name: Pulsar 220 DTSi Campaign Duration: 1 Month Campaign Duration: 1 Month Campaign Duration: 1 Month Clicks: 40,000 Clicks: 5,000 Clicks: 20,000 Product Suite
  • Product Suite Cost Per Click Brand Name: Tata Indicom Brand Name: Star Plus Campaign Name: Photon Plus/ Speed Ka Baap Viral Video Campaign Name: Sach Ka Saamna Campaign Duration: 1 Month Campaign Duration: 1 Month Clicks: 40,000 Clicks: 8,000
  • Product Suite Cost Per Lead Windows Live Planet - Microsoft Brand Name: Microsoft Campaign Name: Windows Live Planet Campaign Duration: 1 Month Registrations of 33,250 Users
  • Product Suite Cost Per Click Brand Name: Star World Brand Name: Tata Tea Brand Name: Zee TV Campaign Name: Dramarama - Knight Riders Campaign Name: Jaago Re - KBPS Campaign Name: JKR Campaign Duration: 1 Month Campaign Duration: 1 Month Campaign Duration: 45 Days Clicks: 40,000 Clicks: 10,000 Clicks: 25,000 Brand Name: HP Brand Name: Star Plus Brand Name: HP Campaign Name: Green Novation Campaign Name: Star Player Campaign Name: Green Novation P2C Campaign Duration: 2 Months Campaign Duration: 45 Days Campaign Duration: 2 Months Clicks: 50,000 Clicks: 12,000 Clicks: 50,000
  • Ad Unit – Comparison
  • Typical Site Layout Typical Banner Ads Social Marketing Ads
  • ROI - Comparison Typical Media Plan Social Marketing Assuming Spends of Rs. 600,000 Assuming Spends of Rs. 600,000 CPM CPM 100 X INR 100,000 = 1 million impressions X 0.5% CPC CTR = 5,000 Clicks  CPC = 20 CPC 10 X INR 100,000 = 10,000 Clicks X 80 (Non Bounce) = 8,500  CPC = 12.5 Assuming Google CPC •Average Campaign CPC = Rs. 10 •Typically only 75% of views reflect as VISITS on analytics. 25% Bounce off. •Hence average Cost / Visitor rises to Rs. 15.4
  • CPC – Pricing Clicks Gross CPC Gross CPC Indian Traffic International Traffic (INR) ($) Up to 50000 10 $0.40 50001 - 99999 9 $0.30 100000 - 199999 8 $0.20 200000 - 399999 6 $0.10 Product Suite
  • • Online Video Views Product Suite
  • Online Video Views 1 Videos are optimized & uploaded to all video sites 2 Appropriate and catchy Titles, Descriptions & Tags Optimization Titles Descriptions Tags Product Suite
  • Online Video Views 3 Online Video Analytics - Yrals Proprietary Tool 4 Promote On Relevant Sites Product Suite
  • How does it work on • Promotions: • Video Reponses • Add comments (Post) to related videos • Send videos to most Subscribed users • Add Annotations: • Track (Stats): Product Suite
  • Online Video Analytics Yrals Proprietary Tool Product Suite
  • Online Video Analytics Yrals Proprietary Tool Product Suite
  • Video Views – Pricing • A Video View Campaign would include 2 parts - Activation of videos across all video sharing sites - Promotion of the videos to increase video views • Pricing of a Video View Campaign is dependent on the following factors - Number of videos - Type of video (Viral, TVC, Episodic videos, etc.) • Video Views are in the range of INR 8 per view Product Suite
  • Our Clients Product Suite
  • Our Clients AUTO BFSI EVENTS EDUCATION Product Suite
  • Our Clients FOOD & BEVERAGE FMCG Product Suite
  • Our Clients FILM & TV MOBILE Product Suite
  • Our Clients TECHNOLOGY MISC. Product Suite
  • Connect With Yrals CEO: Name: Jaideep Bir Mail: Jaideep@yrals.com Address: D1, Pioneer Heritage II, Daulat Nagar Social Media Head: Off S V Road, Santa Cruz(W) Name: Rochelle Pereira Mumbai - 400 054. Maharashtra Mail: Rochelle@yrals.com Call : +91-22-2661 5764 Business Development Team: Name: Nabeel Merchant Mail : contact@yrals.com Mail: Nabeel@yrals.com