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Recommend.ly

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Recommendly is a Conversation Start. …

Recommendly is a Conversation Start.
With a web and android presence, tool is helping 14000 users posts over 30000 cards a month.
The tool helps users discover relevant content to share with friends across COMMON Interests.

Published in: Social Media

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  • 1. Conversation Starters
  • 2. What is Recommend.ly? Aimed to be a conversation starter on social platforms, Recommend.ly intends to help users build popularity. Recommend.ly evolved from the pain of social media users and brands on the no.1 problem consistent & compelling content that can propel conversations!
  • 3. OVERVIEW
  • 4. What is Recommend.ly? Discover Interesting and relevant content based on their Interest Graph Express Better through intelligent matches with Friend Interest Graphs
  • 5. What is Recommend.ly? Single Click Share Is easy and across popular platforms: from Email, to SNS & Chat Apps Time Appropriate Schedule posts in advance and never miss an occasion with premium feature PostQ
  • 6. What’s the pain point? 90% of social media users are inactive If there is a simple way to create content, there is a chance that many of these inactive users could become active. User Side 90% of social media users are inactive If there is a simple way to create content, there is a chance that many of these inactive users could become active.
  • 7. What’s the pain point? 90% of social media users are inactive If there is a simple way to create content, there is a chance that many of these inactive users could become active. Brand Side Content creation on social media by brands is not truly scalable! What if customers create content with brand weaved into it?
  • 8. Features Posts relevant content to Facebook Tags relevant content in respective updates Queueing of content for future posting (most notably birthdays users forget) Single Click Posts to multiple networks (via Facebook, Twitter, LinkedIn, Email, Whatsapp,etc) Web and Desktop access Complete API access
  • 9. What were the results like? Active Users 84% 73%Increase in Popularity 45%Average Increase 64% Increase in Facebook Usage
  • 10. What users have to say? OVERVIEW Based on the interest graph of the user and his social graph No need to go to various sites for great content – professional and personal Post to Facebook wall in just 1 click I love when people like my updates @vikramshah OVERVIEW Thanks from the bottom of my heart @gloriajenner OVERVIEW Cant live without it @dylanburrell
  • 11. What experts have to say? OVERVIEW Based on the interest graph of the user and his social graph No need to go to various sites for great content – professional and personal Post to Facebook wall in just 1 click Nifty tool! @marismith Forbes top 50 social media influencers in the world OVERVIEW Really neat tool for marketing on social media @michaelstelzner
  • 12. Where have we been covered? OVERVIEW Based on the interest graph of the user and his social graph No need to go to various sites for great content – professional and personal Post to Facebook wall in just 1 click
  • 13. Birthday Cards
  • 14. Local Events Local events based on the users location & what-day- is-it-today are pushed to users basis their interest.
  • 15. Topics Quotes Hollywood Sports Tech Fashion Entertainment
  • 16. The content is customized for every user based on his Interest Graph User also has the ability to search & store his keywords One click publishing – publish now or post it later
  • 17. Friend’s picture can be easily customizable Happy Birthday to a super person! Shared using Recommend.ly Editable text From User’s photo
  • 18. Posted via brand’s application
  • 19. Benefits of Recommend.ly Discover Express Share
  • 20. Competition, Revenue & Startup Flipboard, trap!t, 123 Greetings vs Recoly Pricing & Revenue Team Experience FREEmium Partner Licensed content Personalized content creation & curation over consumption Focuses on user popularity over comprehensiveness STL: Patent-pending algorithms 500+ digital campaigns Scalable tech & machine learning;
  • 21. BENEFITS TO PUBLISHER • New and Unique Viral Content: Increasing PV / Timespent • Highly Sharable Experience – bringing in new users • Hyper targeting via Recommendly’s Patent-pending Algorithms • Detailed User Profiling • User Friend Info (Including Birthdays) • User Interest Graph Premium Features Possible: • In App Content Placement + Co-Branding • Mobile Notifications via App
  • 22. BENEFITS TO RECOMMEND.LY • Exposure via Publisher Users –> Sign Ups • Branding Opportunity BENEFITS TO USERS • Customized / Personalized content • Opportunity to get popular by sharing • Notification of Important Info • Multi Device Access (Web, Mobile, Tablet) • One Touch Sharing • Content Queuing for their streams
  • 23. How to overcome the content hurdle? OVERVIEW Ready Conversation Starters Events: Personalized cards for friends’ birthdays, events like fathers day Trending content on various topics – quotes, health, sports, entertainment etc. Trending content from user defined keywords
  • 24. How to overcome the content hurdle? OVERVIEW Content Suggestions Based on the interest graph of the user and his social graph No need to go to various sites for great content – professional and personal Post to Facebook wall in just 1 click