World 2.0<br />Jaideep Bir<br />Yrals, 2011<br />
Background<br /><ul><li>Set up to create social media campaigns for brands on an ROI Basis in 2008
YRALS was founded by Jaideep Bir along with an angel investor and has a 35 member team in Mumbai
YRALS also specializes in creation of web & mobile properties for Brands that enhance interactivity,build Brand loyalty an...
The company has executed Social Media campaigns for over 200 clients across sectors including: </li></ul>Media | Travel | ...
Clients<br />….<br />
Insight 1:<br />The Wave of Social Media<br />
The World has Changed…<br />
Follow your @Favourites<br />
Social Media Vanity<br />
TAHRIR SQUARE<br />EGYPT <br />OPEN SOURCE REVOLUTIONS:<br />
From the Old…<br />…to the New<br />
Social Apps<br />
Social Games<br />
Group Deals<br />
MULTI PURPOSE BUSINESS TOOL<br />SOCIAL MEDIA   =<br />
RECRUITING:<br />
CUSTOMER SERVICE:<br />
PUBLIC RELATIONS:<br />
TARGETED MARKETING:<br />
Insight 2:<br />Mobile Revolution<br />
<ul><li>Universal
GLocal
 Connection on the Go
 Edutainment
Convenience
M Commerce
 Push & Pull Media</li></ul>Mobile is:<br />Indian Mobile Subscriber base has climbed <br />to over 850 million users, <br...
Insight 3:<br />Mobi-Social<br />
Where does it exist?<br />Social Check-ins<br />Hyper Contextual information<br />Newer Newsw/ Opinions<br />Convenience<b...
Local Deals, Offers & Events
News via Twitter Mobile App
Mail / Social + Phone + Camera: All-in-One
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3 Insights bringing us to a shift in the music and business space.

1) Social Wave
2) Mobile Revolution
3) Mobi Social

Taking Online Radio to a new social environment to create a social listening experience. Make it more VIRAL, more engaging and relevant in this new ecosystem

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Future speak

  1. 1. World 2.0<br />Jaideep Bir<br />Yrals, 2011<br />
  2. 2. Background<br /><ul><li>Set up to create social media campaigns for brands on an ROI Basis in 2008
  3. 3. YRALS was founded by Jaideep Bir along with an angel investor and has a 35 member team in Mumbai
  4. 4. YRALS also specializes in creation of web & mobile properties for Brands that enhance interactivity,build Brand loyalty and Engagement
  5. 5. The company has executed Social Media campaigns for over 200 clients across sectors including: </li></ul>Media | Travel | Automobiles | Apparel | Telecom |Technology<br />
  6. 6. Clients<br />….<br />
  7. 7. Insight 1:<br />The Wave of Social Media<br />
  8. 8.
  9. 9. The World has Changed…<br />
  10. 10. Follow your @Favourites<br />
  11. 11. Social Media Vanity<br />
  12. 12. TAHRIR SQUARE<br />EGYPT <br />OPEN SOURCE REVOLUTIONS:<br />
  13. 13. From the Old…<br />…to the New<br />
  14. 14. Social Apps<br />
  15. 15. Social Games<br />
  16. 16. Group Deals<br />
  17. 17. MULTI PURPOSE BUSINESS TOOL<br />SOCIAL MEDIA =<br />
  18. 18. RECRUITING:<br />
  19. 19. CUSTOMER SERVICE:<br />
  20. 20. PUBLIC RELATIONS:<br />
  21. 21. TARGETED MARKETING:<br />
  22. 22. Insight 2:<br />Mobile Revolution<br />
  23. 23. <ul><li>Universal
  24. 24. GLocal
  25. 25. Connection on the Go
  26. 26. Edutainment
  27. 27. Convenience
  28. 28. M Commerce
  29. 29. Push & Pull Media</li></ul>Mobile is:<br />Indian Mobile Subscriber base has climbed <br />to over 850 million users, <br />of which 590 million are known to be active<br />
  30. 30. Insight 3:<br />Mobi-Social<br />
  31. 31. Where does it exist?<br />Social Check-ins<br />Hyper Contextual information<br />Newer Newsw/ Opinions<br />Convenience<br />Social Reminders (dates, meets)<br />Social Commerce<br />Enhanced living<br /><ul><li>foursquare, Places
  32. 32. Local Deals, Offers & Events
  33. 33. News via Twitter Mobile App
  34. 34. Mail / Social + Phone + Camera: All-in-One
  35. 35. Facebook + Calendar Sync
  36. 36. Pay with a Tweet
  37. 37. Augmented Reality,Shazam</li></li></ul><li>So What Next?<br />
  38. 38. RESEARCH<br />User Research* Report:<br />“Music Consumption is seeing a SHIFT from <br />sit forward on demand listening<br /> to sit back radio listening.”<br />User Research<br />http://www.userresearch.co.uk/<br />*<br />
  39. 39. Youtube Leanback<br />
  40. 40. Pandora<br />Pandora Radio is an automated music<br />recommendation service and custodian of the<br />Music Genome Project available only in the US.<br />The user provides positive or negative feedback<br />for songs chosen by the service, which are taken into account for future selections.<br />Over 400 different musical attributes are considered when selecting the next song. These 400 attributes are combined into larger groups called focus traits.<br />There are 2,000 focus traits.<br />Examples of these are rhythm syncopation,<br />key tonality, vocal harmonies, and displayed<br />instrumental proficiency.<br />The service plays musical selections similar to<br /> song suggestions entered by a user. <br />
  41. 41. ‘Online & Mobile’ Radio Service<br />We7 launched ad-funded, all your can eat, digital music streaming service in ’07 <br />With a catalogue of over 6.8m tracks and 3m users in Europe <br />In Sept 2011, with additional funding from UK chip manufacturer, Qualcomm, We7 will re-launch as We7 Internet Radio Plus <br />
  42. 42. Music Player<br />6.8 MM tracks to choose from<br />Personalized<br />
  43. 43.
  44. 44. Our Goal<br />To become the defacto Music Player <br />in Social Environments<br />a.k.a<br />Facebook Radio<br />
  45. 45. Features<br />Tune in to Popular Online Stations<br />Tune in to Friend’s Online stations<br />Access on the Go<br />Customize Players<br />Create your own Station<br />Incentivize listenership and following<br />Music Based Social Game – Virtual Points & Merchandise<br />Real Merchandise & Marketplace for Popular Station Owners<br />
  46. 46. To Conclude<br />
  47. 47. World 2.0 = Renaissance 2.0<br />Invention / Innovation<br />Lead by Youth<br />Edge out redundancy<br />Collaboration<br />Shifting of power (Content / Media Democracy)<br />
  48. 48. THANK YOU!<br />Jaideep Bir<br />CEO<br />YRALS<br />m: +919820107071<br />e: jaideep@yrals.com<br />

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