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T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years
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T-111.4360 Design of WWW Services Jari Jaanto / Lessons Learnt from the past 11 years

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  • 1. LESSONS LEARNT from the past 11 yearsT-­‐111.4360  Design  of  WWW  Services   Jari  Jaanto  
  • 2.    Jaffa  
  • 3. Jari Jaanto Work:   •  IRC-­‐Galleria  2000-­‐   •  Somia  2011-­‐   •  Sulake  2007-­‐2011   •  Dynamoid  2003-­‐2007   •  IAB  Finland  2008-­‐   •  AlternaKve  Party  2008-­‐2011   •  Relevant  2006-­‐2007   •  Cardinal  Systems  2000-­‐2004     Study:   •  Aalto  SCI  2011-­‐   •  Aalto  ECON  2010-­‐     •  CS.Helsinki.fi,  1997-­‐2011  
  • 4.    IRC-­‐Galleria  
  • 5. IRC-Galleria
  • 6. IRC-Galleria
  • 7. IRC-Galleria
  • 8.    History  
  • 9. IRC-Galleria
  • 10. IRC 2000
  • 11.    
  • 12.  Sulake Dynamoid | Strictly confidential – legally protected and privileged information
  • 13. IRC-Galleria
  • 14. IRC-Galleria today Service Users   Weekly  Unique  browsers  (TNS)  200  000  –  250  000   50%  female  –  50%  male   Registered  users        450  000   70%  of  users  are  15-­‐24  year  olds   Reach  of  finnish  15-­‐24  y    50%  1)   60%  of  users  are  over  18  year  olds   Weekly  visits  (15-­‐20v.)    8,7   Average  age  of  monthly  visitors  is     Sessions  Length  (TNS)      18  min.       20  years   Content (2011)   3  400  000  blog  entries,   3  500  000  pictures  and   91  000  000  messages.     Polls  were  answered  8  800  000  Zmes.     46  000  000  Hearts  (equivalent  of  like)  were  given,     which  equals  5  200  every  hour.  1) TNS Metrix kuukausikävijät ka. 9-12/2011 * 70% 15-24v kävijäprofiili * 72% TNS muuntokerroin
  • 15.    Lessons  learnt  
  • 16.    
  • 17. The 80/20 rule …are  used  by   20%     80%  of  your  Features…   users  
  • 18.    
  • 19. Lessons learnt:   Keep  the  first  iteraZon   simple!     Test  your  ideas  with  real   people    
  • 20. Lesson learnt:     Do  the  first  version  in  a   really  small  team  
  • 21. DesignDo  not  design  for  the  present,  always  design  for  the  future!  Be  prepared  for:  -­‐  It  takes  ½  years  from  the  idea  to  go  to  producZon  -­‐  It  takes  ½  years  to  gain  an  userbase  to  use  it  
  • 22. Lesson learnt: Find  a  company     It  is  the  best  way     And  running  your  own   startup  is  fun!  :)    
  • 23. What makes a good website?   •  The  persons  /  company  behind  the  site  can  be  found   •  All  the  texts  are  in  the  same  language     •  The  user  interface  is  unified     •  Does  not  ask  for  credit  card   •  Explains  what  the  site  is  about  on  the  front  page  
  • 24.    
  • 25. Lesson learnt:   IniZal  implementaZon  is  just   the  start       Maintenance  phase  is  when   the  magic  happens!  
  • 26. IRC 2000
  • 27. Lesson learnt:   Get  a  seed  group     Add  easy  funcZonality  for   the  seed  group  to  promote   your  site  to  their  friends  
  • 28. Lesson learnt:
  • 29. Lesson learnt:   MarkeZng  is  not  magic     Make  your  product  so  good   and  simple  your  users  will   love  it!  
  • 30.    
  • 31.    
  • 32. IRC-Galleria
  • 33. Lesson learnt: Adding  features  does  not   add  quality!     Lehng  the  user  to  do  what   he  wants  to  do  as  simple  as   possible  does.  
  • 34. Lesson learnt:   Hiring  people  will  make   more  problems     NEVER  FORGET  THE   PRODUCT  
  • 35. Lesson learnt:   There  are  only  24  hours  in  a   day     Get  a  team  with  different   kind  of  specialiZes!  
  • 36. Lesson learnt:
  • 37. Lesson learnt:   Don’t  do  everything  by   yourself  –       You  have  the  greatest   workforce  ever:  The  users!  
  • 38.    
  • 39. Lesson learnt: Adding  more  people  to  the   team  on  a  project  that  is  late   will  make  it  be  more  late!     ⇒ Drop  features  instead     or  drop  the  project  
  • 40. Adding features ?  Service    Feature  
  • 41. Lesson learnt: Does  the  feature  belong  to   this  project?     Or  could  it  work  as  a   standalone?  
  • 42. Weekly  users  
  • 43. Lesson learnt:   Know  your  metrics       And  be  metrics  guided,     not  metrics  driven!  
  • 44. Lesson learnt: Key  performance  indicators:   -­‐  Daily  users   -­‐  Feature  usage   -­‐  User  profile  (age,  sex,  locaZon)   -­‐  Daily  income   -­‐  Content  added   -­‐  New  users  and  profile   -­‐  Leaving  users  and  profile    
  • 45.    
  • 46. Lesson learnt: Failures?     The  best  teachers  you  could   ever  have!     NEVER  GIVE  UP!  
  • 47. Lesson learnt:   Decline  makes  you  feel  all  is   lost       But  it  isn’t,  move  on!  
  • 48. Lesson learnt:   Re-­‐invent  the  product   Find  a  new  source       …or  create  something   different!  
  • 49. Lesson learnt:     Conclusion  
  • 50. Lesson learnt:     QuesZons?  
  • 51. Kiitos! Jari  Jaanto,  Somia  Dynamoid     Erooajankatu  11  B  10,  4.krs   00130  Helsinki       Email:    jari.jaanto@somia.fi   Phone:  +358  40  763  8288   IRC:    jaffa   Twioer:  jahva   Facebook:  jarijaanto         hUp://www.somia.fi/   hUp://irc-­‐galleria.net/  

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