BLOODSOURCE BLOOD &
MARROW ADVISORY COUNCIL
Wm. Jahmal Miller, MHA
Formerly of Sutter Health & Kaiser Permanente
KCRA 3/KQCA 58 News Director
“Be The Match in 2010”
Sustaining The Movement To Increase African American
Blood & Marrow Donors
Blood & bone marrow matches are much more
likely to be found within the same ethnic group.
African Americans comprise only 2.7% of bone
marrow registrants nationally and 2.3% of blood
donors in the greater Sacramento region.
African Americans represent 8% of the total
population in the Sacramento region; 11%
Therefore, African Americans in need of marrow
matches are at a disadvantage when compared to
Caucasian and Latino patients in California and
the nation as a whole.
Who Is He & What Is He To You?
Created system for the
storing of blood plasma
Established & served as 1st
Medical Director of the
American Red Cross blood
Organized the world's first
blood bank drive,
nicknamed "Blood for
What would he say today?
Power In The Blood:
Transformative & Healing
“There Is Power In
“The Blood Will Never
Lose Its Power”
“I Know It Was The
“Nothing But The
Let’s practice what we
Blood comes from the inner-most
part of our being - The Marrow.
Funding from Novartis Diagnostics, Inc. for
BloodSource and Runyon Saltzman & Einhorn,
Inc (RS&E) in November 2009 to design and
execute a localized African American Outreach
Media Campaign to increase levels of blood
donation and bone marrow registration among
Five months later, this campaign has exceeded
its goals and built a solid foundation for
achieving sustained results.
Bloodsource 2010 Media Campaign
Targeting African Americans
Fear and a lack of understanding of the registry and
blood donation process.
A general mistrust of the medical community.
TUSKEGEE SYPHILLIS EXPERIMENT
Between 1932 – 1972 by U.S. Public Health Service
An experiment on 399 black men, all in the late stages of
Known cure found in 1947 but the U.S. STILL permitted the
experiment in order to see the effects in blacks.
RESULTS: 28 died from syphilis; 100 dying from related
complications; 40 of the wives became infected; and 19
children being born with syphilis.
Lack of education or awareness of the importance of
joining the bone marrow registry and donating blood.
Media Campaign Samples:
Print, Radio, Web & Televised
African American Blood Donors
Jan 11 through Feb 14
2009: 457 donors
2010: 580 donors
African American Bone Marrow Registrants
2009 – 11 donors
2010 – 69 donors
2009 – 13
2010 - 48 (to date)
General Campaign Successes
Campaign launched in December of 2009. W/in 1st 45
More than 30 million media impressions in the
Raised awareness levels among African Americans in
the Sacramento region from 46% to 53%.
Launch event resulted in extensive media coverage
Advisory Board including key African American leaders
created and opened doors to groups, associations and
State Capitol staff.
33% increase in blood donors and a 344% increase in
bone marrow registrants vs. same time period in 2009.
Where Do We Go From Here?
REGISTER w/ national bone marrow
Companies, Employers, Employees
Social, Civic & Professional Associations
Regional, State & National Sigma Pi Phi
Fraternity – The Boule’
Make A Commitment TODAY!
“What Will You Do To Sustain the Movement?”