Be The Match In 2010 Boule 5 21 Presentation

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Be The Match In 2010 Boule 5 21 Presentation

  1. 1. BLOODSOURCE BLOOD & MARROW ADVISORY COUNCIL MEMBERS Wm. Jahmal Miller, MHA Formerly of Sutter Health & Kaiser Permanente Anzio Williams KCRA 3/KQCA 58 News Director “Be The Match in 2010” Sustaining The Movement To Increase African American Blood & Marrow Donors
  2. 2. The Facts  Blood & bone marrow matches are much more likely to be found within the same ethnic group.  African Americans comprise only 2.7% of bone marrow registrants nationally and 2.3% of blood donors in the greater Sacramento region.  African Americans represent 8% of the total population in the Sacramento region; 11% nationally.  Therefore, African Americans in need of marrow matches are at a disadvantage when compared to Caucasian and Latino patients in California and the nation as a whole.
  3. 3. Who Is He & What Is He To You?  Pioneering African American who revolutionized medicine  Created system for the storing of blood plasma  Established & served as 1st Medical Director of the American Red Cross blood bank.  Organized the world's first blood bank drive, nicknamed "Blood for Britain". What would he say today?
  4. 4. Power In The Blood: Transformative & Healing  “There Is Power In The Blood”  “The Blood Will Never Lose Its Power”  “I Know It Was The Blood”  “Nothing But The Blood”  Let’s practice what we “preach”!!! Blood comes from the inner-most part of our being - The Marrow.
  5. 5.  Funding from Novartis Diagnostics, Inc. for BloodSource and Runyon Saltzman & Einhorn, Inc (RS&E) in November 2009 to design and execute a localized African American Outreach Media Campaign to increase levels of blood donation and bone marrow registration among African Americans.  Five months later, this campaign has exceeded its goals and built a solid foundation for achieving sustained results. Bloodsource 2010 Media Campaign Targeting African Americans
  6. 6. The Barriers  Fear and a lack of understanding of the registry and blood donation process.  A general mistrust of the medical community.  TUSKEGEE SYPHILLIS EXPERIMENT  Between 1932 – 1972 by U.S. Public Health Service  An experiment on 399 black men, all in the late stages of syphilis.  Known cure found in 1947 but the U.S. STILL permitted the experiment in order to see the effects in blacks.  RESULTS: 28 died from syphilis; 100 dying from related complications; 40 of the wives became infected; and 19 children being born with syphilis.  Lack of education or awareness of the importance of joining the bone marrow registry and donating blood.
  7. 7. Media Campaign Samples: Print, Radio, Web & Televised
  8. 8. The Results  African American Blood Donors  Jan 11 through Feb 14  2009: 457 donors  2010: 580 donors  27% increase  African American Bone Marrow Registrants  January  2009 – 11 donors  2010 – 69 donors  527% increase  February  2009 – 13  2010 - 48 (to date)  269% increase
  9. 9. General Campaign Successes  Campaign launched in December of 2009. W/in 1st 45 days:  More than 30 million media impressions in the Sacramento market.  Raised awareness levels among African Americans in the Sacramento region from 46% to 53%.  Launch event resulted in extensive media coverage  Advisory Board including key African American leaders created and opened doors to groups, associations and State Capitol staff.  33% increase in blood donors and a 344% increase in bone marrow registrants vs. same time period in 2009.
  10. 10. Where Do We Go From Here?  DONATE blood  REGISTER w/ national bone marrow registry  ENGAGE  Companies, Employers, Employees  Churches  Social, Civic & Professional Associations  Regional, State & National Sigma Pi Phi Fraternity – The Boule’ Make A Commitment TODAY! “What Will You Do To Sustain the Movement?” www.bloodsource.org/areyouin/

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