Social Media Blueprint
Michael DeAloia

Marketing 2.0 –
Social Media Rewrites the Rules

So what are the rules now?

Don’t get left behind

Integrate social media to achieve
specific business purposes

Design a Social Media Action Plan…
Now

What is social media?

Monologue > Dialogue

Content. Content. Content.

Today: The Big 4

How to use Social Media

Build relationships

Extend reach

Case Study: CrossFit

How to implement social media

Design your persona

Default Twitter Look

Twitter Page Design

Corporate Logo

Face Shot

What Appears OK…

Isn’t at 40x40 pixels

Personal Avatars

Photo + Corporate Logo

Corporate/Personal Hybrid

Pick your platforms

Produce consistently

Resources
Twitter: Blogs:
TwitterCounter WordPress
BubbleTweet Typepad
Twtpoll Blogger
TweetBeep SquareSpace
Tweepler
Video:
TweetLater
YouTube
TweetBurner
Viddler
TwitPic
TwtQpon
TwitterGallery
TwitBacks

Intrigued?
Michael DeAloia
@techczar
mdealoia@mac.com
John Heaney
@johnheaney
john@orange-envelopes.com