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The Social Media Blueprint
 

The Social Media Blueprint

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Fundamental introduction to designing and executing a social media blueprint for your business.

Fundamental introduction to designing and executing a social media blueprint for your business.

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    The Social Media Blueprint The Social Media Blueprint Presentation Transcript

    • Social Media Blueprint Michael DeAloia
    • Marketing 2.0 – Social Media Rewrites the Rules
    • So what are the rules now?
    • Don’t get left behind
    • Integrate social media to achieve specific business purposes
    • Design a Social Media Action Plan… Now
    • What is social media?
    • Monologue > Dialogue
    • Content. Content. Content.
    • Today: The Big 4
    • How to use Social Media
    • Build relationships
    • Extend reach
    • Case Study: CrossFit
    • How to implement social media
    • Design your persona
    • Default Twitter Look
    • Twitter Page Design
    • Corporate Logo
    • Face Shot
    • What Appears OK…
    • Isn’t at 40x40 pixels
    • Personal Avatars
    • Photo + Corporate Logo
    • Corporate/Personal Hybrid
    • Pick your platforms
    • Produce consistently
    • Resources Twitter: Blogs: TwitterCounter WordPress BubbleTweet Typepad Twtpoll Blogger TweetBeep SquareSpace Tweepler Video: TweetLater YouTube TweetBurner Viddler TwitPic TwtQpon TwitterGallery TwitBacks
    • Intrigued? Michael DeAloia @techczar mdealoia@mac.com John Heaney @johnheaney john@orange-envelopes.com