Nav Gram Nav Ratna Yojana - Presentation Transcript
Rural Transformation by ‘9-Gram, 9-Ratna Yojana’ under PURA: A Win-Win Strategy for Troubled Farmers Dr Jagveer Rawat Associate Professor of Immunology College of Veterinary Science, Chaudhary Charan Singh Haryana Agri Uni, Hisar EMAIL: ficats@rediffmail.com and Secretary General The Federation of Indian Chambers of Agriculture, Trade and Services With inputs from Prof PV Indiiresan, former Director, IIT-Chennai Dr PS Rana, Chairman and MD, HUDCO, New Delhi
Reduced cost of agri-business development through development of supportive infrastructure facilities in select areas of rural India through cluster development approach utilising model of PURA?
HABITAT’s KNOWLEDGE (software)
Centre for Health, Agriculture, Biodiversity, Innovation and Technology for All-round Transformation (HABITAT) : National NGO
At least 150 research cultivars of different crops,
Biotechnologies of rural significance
Innovative Model of Rural Development-PURA model (hardware) as envisaged by Prof PV Indiresan and the Rural Knowledge Software added by HABITAT, makes it HABITAT-PURA
Implementation of the Model through ‘9-GRAM, 9-RATNA YOJANA’
THE NGO creates HABITAT-PURA with complete VALUE CHAIN
Provision of Urban Amenities in Rural Ambience or PURA HABITAT is Health Agriculture Biodiversity Innovation Technolology for All-round Transformation
Innovation – The Ring Road Ring a loop of villages No overcrowded bazaars No congestion No artificial inflation Of real estate prices Run frequent bus services The Villages become a virtual city Will now support a range of services ViIlages With rail link to city Telecom School Office Industry Hospital Power Food processing Hotel Shops Bus Bus
The cost of connectivity is minimised When the Habitat is in the shape of a ring To appreciate why, consider a city 6 km x 5 km in size, with a rectangular grid of main roads spaced 1 km apart As the figure shows, The city has an area of 30 sq. km. Total Main Road Length Will then be 60 km And all points lie within half a km from main roads Advantage of the Ring
Not only is road length is halved, So will the length of all infrastructure. Further ecology is superior because Every point lies within Half a km of open spaces too . As the figure shows. Length of Ring Road is 30 km only HALF that of the Rectangular grid Alternately, consider a ring shaped town With same 30 sq.km. built-up area ; also, as before, All points within half a km distance from main road Inner Unbuilt Area
Physical-Ring Road Social-Habitat Economic-Business Connecting Connectivities Alone, neither physical connectivity (ring road), Nor economic connectivity (businesses) nor social connectivity (habitat) Can sustain. All three together they can – with good management Management
PURA + HABITAT FASAL PLAZA= HABITAT-PURA MODEL:
PROVISION OF URBAN AMENITIES IN RURAL AMBIENCE (PURA)- scheme of rural infrastructure transformation proposed by His Excellency President of India
Scheme conceived by Prof P V Indiresan, former Director of IIT, Chennai
PURA is hardware or infrastructural development strategy of ‘select rural areas’
HABITAT FASAL PLAZA is a ‘agri-business development strategy’ involving ‘farmer-primary producers’ organisations’
HABITAT provides the ‘knowledge component or software’ of PURA created hardware
HABITAT-PURA MODEL implemented through NAV GRAM, NAV RATNA YOJANA:
WHAT IS NAV GRAM= 9 villages
WHAT ARE NAV-RATNA= 9 Planets
Means each village has a ‘Planetary change agent’
At the centre of the 9-Village Planetary leaders is the ‘Sun or Central Leader’ , the PRIME INNOVATOR
Each village with a specific strength -Agri-, Horti-, Handicrafts, Dairy etc
Control Through a Market Connected Village- With Haat/Mandi – Road Network- Railway Station
This village will have the Chief Executive of the Nau Ratna
This Village will house HABITAT’s FASAL (Food, Agriculture, Services and Life-style) PLAZA) in an area 3 Acres (ca)
3000 Sq Ft Built-in Area (Central Portion of 1 Acre for this) - 3 Floors- First Agri Inputs and Outputs- Second: General Store, Third: Services- Bank, Insurance,Consultancies
9-Gram, 9-Ratna Yojana: HABITAT’S FASAL PLAZA
HABITAT’s FASAL PLAZA Scheme Selects villages and its leaders through a stringent selection mechanism
Leaders are selected on – Commitment, Demonstrated spirit of entrepreneurship
Set of 9 villages selected on : focus of quality and quantity on one or more marketable products
Agri-, Horti-, Handicrafts, Dairy, Mushroom or natural ecosystem or heritage-religious-eco-Tourism principles, are applied
PLANS like SFURTI, NREGP and others are integrated to involve all sections of society in Micro-plan development for each village.
This leads to an eventual DEVELOPMENT of a SYNERGISTIC and SUSTAINABLE CLUSTER
HFP…value chain
Institutional support has to be FORMALLY OBTAINED- University, Institute, Vigyan Kendra (Transfer of Technology, Research for techno-business) should be in the ADVISORY BOARD OF each YOJANA. It means the Government, Non Government, Private Sector - Linked in a formal fashion –
Rural Technology and Enterprise Council (Rural TEC) has to be based at FASAL PLAZA
Rural TEC- To be connected with District-level Chamber of Agriculture, Trade and Services – Which have link with Commodity/Crop/Livestock Products Associations at local, regional, State, National and International Level through Mandi Network and linked with National Commodity Exchange to track the trading of relevant commodities by analysing trends (Future Trading Commission)
HABITAT FASAL PLAZA’s- Marketing Solution
SAFE FOOD PRODUCTION PLAN SHOULD BEIMPLEMENTED IN THE YOJANA AREA
Food Standards, Grade- The RURAL TECHNO-BUSINESS TOOLS
HABITAT’s Food Standards are unique-
Top is HABITAT Grade-1 which is as per the toughest requirements of declaring a food ORGANIC
Standard-2: For products taken from those agri-ecosystems where pesticides, fertiliser use history is non-existence for more than 20 years in nearest 20 Kilometers- Tribal Areas in India and level of pesticide etc detected are nearly same as above
Standard-3: Managed at the Food Safety Levels prescribed but is in the process of conversion to organic: having use of biopesticides and recommended biological nutrients
Standard-4: With number of practices going (IPM, Organic Conversions)
Standard-5: Disputed by the Lab and given to only AS CLAIMED BY THE PRODUCERS-
Certification shall be done by INDEPENDENT INSPECTORS as per Governmental Regulations and Export Inspection Council’s requirement for EXPORTS
FOOD SUPPLY CHAIN MANAGEMENT SUPPORT-
HABITAT –PURA MODEL : 9-Gram, 9-Ratna Yojana
9 villages of HARDA district in Sirali Block has been selected
AN 11-days MARCH ON FOOT (MANTHAN PAD-YATRA) from 29 May to 8 June, 2006 was conducted in villages
TVE- Town and Village Enterprises Scheme of China shall be integrated in HABITAT-PURA model here on experimental basis
The delegation was taken to the government and convinced it in meetings with top officials
PURA IMPLEMENTATATION BOARD shall seek simulate socio-techno-business analyses and bring forward a ‘consortium’ of investors ‘cooperative-corporate-public sector’ venture on principle of VALUE CHAIN
The Cluster Development Programme
Techno-business inputs from various agencies, importantly from National Productivity Council
Multi Institutional Alliance (MIA) to be created at the outset to conduct SIMULATION STUDIES and ADVISORY FUNCTIONS in later stages
Cottage, Rural, Small Scale, Medium Scale and Large Scale INDUSTRIES are to be integrated on SPECIAL ECONOMIC ZONE created on 500 meter area on both sides of RING ROAD of PURA
National Productivity Council’s Entrepreneurship Model
HABITAT-PURA could be feasible!
HUDCO could provide fund Rs 55 Crore for creation of ring road around the villages
Sensitization of the State’s Planning Board and the nodal ministry, that is, Rural Development followed by a Seminar
A comprehensive ‘PURA STRATEGY FOR THE REGIONAL DEVELOPMENT OF THE STATE’ report is then prepared, which could be funded by HUDCO and the Union Min of Rural Development. Regional Economic Development Plans would be drawn
After this study, a second study for development of individual PURA model
In each of the regions, two representative 9-Gram, 9 Ratna Yojana or HABITAT PURA models may be selected
6 PURA proposed in Madhya Pradesh by HcG
Work on HARDA based HABITAT-PURA has been on for 8 months and considerable framework understanding of the implementation strategy, has been worked out
Huge commercial gains in cereals and horticultural crops are possible at HARDA
Cooperative and corporate ventures would succeed
Answer to corporatisation of agriculture and creation of jobs
EACH MODEL NEEDS CONVERGANCE EFFECTED
Ingenuity, creativity and tolerance for uncertainity with excellence TEAM WORK is the need
Physical, Social and Economic CONNECTIVITIES are must when the project begins
Schemes of number of departments/Boards/private sector need to be effected from the outset
At least 500 different type of entrepreneurs are to be listed in the CLUSTER working at various levels in the cluster
Leadership has to win their confidence
They should be thoroughly trained with very well laid out programme of TRAINING IN ENTERPRISE
What Needs to be done at the state level
A 9-Gram, 9-Ratna Yojana Implementation Board needs to formed under the chairmanship of the Hon’ble Chief Minister
Sri Sri Ravi Shankar’s Art of Living and Baba Ramdev’s Patanjali Yog Vidya Peeth and number of institutes could be knowledge contributors of the project
Vice-chairman of the Board should be an effective personality, who could take every one together
All departmental secretaries and managing directors of the Boards/corporations dealing with rural/agriculture/dairy/fisheries/forest/irrigation sectors, need to be members of the Implementation Group
The Board must have members drawn from HUDCO, National Productivity Council, CFTRI, Jabal Pur Agri University, IIT Delhi, IIM, Indore and foreign universities with their students, would be involved in plan execution and advisory work
Proposed PURA in MP
HARDA
CHHINDWARA
BUDNI
JHABUA
KHAJURAHO
AMARKANTAK
AGRICULTURE SECTOR’S ILLS TO BE CURED FIRST
The illness of agriculture sector are rooted at its PRIMARY PRODUCTION ACTIVITIES
These activities are organised by an UNORGANISED farmer
90% of farmers LACK all kind of entrepreneurial training
Their attitudes are very unprofessional
They need something akin to AMUL
Habitat’s FASAL Plaza- support enterprises in the area
At the Plaza HUB, all kind of training facilities, shall be provided
Input-Output marketing facilities shall be available at the Plaza
Plaza-needs to be projected as an SEZ
This HFP SEZs should be professionally planned
9-Gram, 9-Ratna Yojana Implementation Board should manage it
Board must have individual PURA management outsourced to the best management consultancies
The management could also be professionally handed over
SOME EXAMPLES of KNOWLEDGE MANAGEMENT
Farm and Non-farm enterprises to be developed with best SYNERGIES OF THE RESOURCES
Organic agriculture-Safe Food Production
Research lacks in safer agri-food production in India
Food companies and exporters are avoiding concerns of consumers
Farmers could be more concerned with consumers and work for certified safe food supply through ‘Farmers-Consumers Association
Such a concept has been launched by Centre for Health, Agriculture, Biodiversity, Innovation and Technology for Allround Transformation (HABITAT)- an NGO
HABITAT ORGANIC CONSUMERS’ ASSOCIATION or HOCA
Target 100, 0000 members in METRO CITIES
Nine villages with prominence in agri-food or rural industry (along with selected satellite villages), would supply all agri commodities of top quality and safety levels ensured
HOCA would make alliances with Habitat Organic Farmers’ Association
All products would be market under SAATVIK brand
SAATVIK * CHEMICAL FREE (5 Grades) CEREALS Saatvik SAFE products are guarantee for Seasonally and Ayurvedically Right Ingredients with Q uality, Purity and Simplicity A HABITAT’ FASAL PLAZA Graded Product INGREDIENTS
Manufactured by:
M/S HABITAT 9-GRAM KAIMUR, BIHAR Registered.
R&D and Marketing arrangements:
Centre for HABITAT CENTRE, PANIPAT
a registered Trade Mark of ‘Manav Kalyan Sewa Samiti’
( a registered Society) used by ‘HABITAT FASAL PLAZA’ which is a chain promoted by the Soceity in India
SAATVIK Brand to be launched: a la AMUL
All Models would start work by combining physical, social and economical connectivites SIMULTANEOUSLY
SAATVIK Brand should be launched by His Excellency Dr APJ Abul Kalam, The President of India
QUALITY INPUT PROVISION IN A ECO-ECO MANNER: example- Seed
Define strategic conservation and use of the local biodiversity of crops, micro-organisms and animals for ecosystem development
National Bureau of Plant Genomic Resources and universities and NGO like NAVDANYA should be guiding forces
Standard MoU have been developed by HABITAT
Education- support the best
Licensed Opportunity Fund for brilliant students to get best education- State government is being persuaded- Private Engineering Colleges are being put to contribute 5% of fees of the students to this fund- charities are being mobilised
Resolutions- Networking- Alliances
ASSURING SAFE FUTURE TO THE FARMER AND HIS FAMILTY
Structuring of health insurance policies to the participating households
Insurance of livestock, fisheries, seed, mushroom or crop farming
Farmer’s health insurance
Premium as low as Rs 300 per household
HAB ITAT Consulting Group or HcG with GRAMEEN BANK for provision of SERVICES like INSURANCE and Micro-finance
SKS, ICICI, UTI or similar banks to be sourced
State Boards and Corporations serving farmers, shall be involved in design of cheap premium for farmers and their families
Conclusion
Agriculture needs knowledge to make it competitive at farmer’s level
Marketing access support needed through HABITAT-PURA’s 9-Gram, 9-Ratna Yojana
Farmers family should diversify itself by adopting various vocations
Quality education linked with employment needed
National Knowledge Commission and National Productivity Council, HUDCO should be roped in for ‘top, middle-order, menial jobs’
Conclusion-II
A Seminar needs to be organised in Delhi for that sponsored by HUDCO and organised by HABITAT CONSULTING GROUP
Study should propose number of PURA and indicate regions
Second study should propose separate Regional Economic Development Plan
Development Board and Financial Institutions should evolve to provide support
Marketing access support needed through HABITAT-PURA’s 9-Gram, 9-Ratna
SEZ should be created at least in one strong Yojana Cluster
SEZ management is the issue
SEZ should have lot of base of Indian technology
Suitable knowledge support system be continuously available
Nav Gram Nav Ratna Yojana or 9-G 9-R in brief, is a more
Nav Gram Nav Ratna Yojana or 9-G 9-R in brief, is a 'cluster development plan' and has been launched as a response to extreme situation being faced by Indian agriculture sector.This format has enabled a cluster of 9-villages to select 25 'rural corporate cooperation leaders', who are part of a 'NAV RATNA RURAL ENTERPRISE CONSORTIUM', managed through 'multi-institutional alliance (MIA)' developed by multiple stakeholders at district headquarter. The Consortium supports complete set of 'synergies' for all kind of stakeholders interested to have stake in rural areas in India but dominantly, it takes care of interests of farmers as producers and artisans of the rural areas. The NGO leading the initiative, named HABITAT (part of Manav Kalyan Sewa Samiti, a registered Society at number 2097 in Haryana), also works in close cooperation with FICATS, The Federation of Indian Chamber of Agriculture, Trade and Services. less
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