The New Raw Materials and Data Chemistry

HTTP://WWW.FLICKR.COM/PHOTOS/ SUSANBRANDSTUDIO/ The new raw materials and data chemistry Chris Thorpe Jaggeree The new raw materials and data chemistry /think/help/create/work

HTTP://WWW.SLIDESHARE.NET/ KATYLINDEMANN/SOCIAL-MEDIA-09- DEMYSTIFYING-SOCIAL- MEDIA-2492522 THERE!S NO SUCH THING AS SOCIAL MEDIA Jaggeree The new raw materials and data chemistry /think/help/create/work Katy Lindemann said something interesting and totally true at Social Media 09, it was my favourite thing of the day

HTTP://WWW.FLICKR.COM/PHOTOS/ MASHUPDIGITAL/ social media is made of people, not media Jaggeree The new raw materials and data chemistry /think/help/create/work the thing we call social media is not really a media at all. it’s tools and protocols on the technology end and just people and behaviour on the human layer what “media” there is in this space is in things which will act as gifts

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ it is about human interactions, mediated through technology Jaggeree The new raw materials and data chemistry /think/help/create/work This image says a lot to me about how simple pieces of technology act as enablers or catalysts Times Square was recently pedestrianised No one knew what to do with it though before someone put some seats there Technology facilitated human behaviour and interaction which would eventually have happened

HTTP://WWW.FLICKR.COM/PHOTOS/ WALLYG/ Jaggeree The new raw materials and data chemistry /think/help/create/work One reason why we call things names like social media or give them short descriptions is because of a property of mass media We’ve got used to short hand and labels

HTTP://WWW.FLICKR.COM/PHOTOS/ SCMILBLICK/ mass media and 20th century is all about making something easy to describe Jaggeree The new raw materials and data chemistry /think/help/create/work which we have to have as mass media makes us obsessed with making things easy to describe

HTTP://WWW.FLICKR.COM/PHOTOS/ SCMILBLICK/ it is about bandwidth scarcity and soundbites Jaggeree The new raw materials and data chemistry /think/help/create/work if you have a limited amount of time and bandwidth you need to make things easy to understand quickly for a large part of the 20th century we had bandwidth scarcity, such as only 3 TV channels and so you had to reduce things to a minimum to get a message across

Jaggeree The new raw materials and data chemistry /think/help/create/work six blades are clearly better than ﬁve or god forbid four or three and well two blades or one, just forget it you can’t explain really why your thing is better than another thing unless there is more of it, or it has a science bit with made up words

HTTP://WWW.FLICKR.COM/PHOTOS/ ERICHARMATZ/ Jaggeree The new raw materials and data chemistry /think/help/create/work and we’ve plastering every space with messages hoping just one will catch the eye and stick for a large part of the last century this is pretty similar to many websites we can all mention

Jaggeree The new raw materials and data chemistry /think/help/create/work crazy thinking like this I don’t want to dominate conversations or for anyone to feel my Twitter Power it’s just ridiculous

Jaggeree The new raw materials and data chemistry /think/help/create/work to me all these thoughts peaked about 1977, Morecambe and Wise Christmas Show. when there was bandwidth scarcity and attention abundance and it all relates to one simple thing, which actually is in some ways wrong

HTTP://WWW.FLICKR.COM/PHOTOS/ BALOULUMIX/ something odd shaped which is constantly changing is hard to describe Jaggeree The new raw materials and data chemistry /think/help/create/work we tend to try describe complex things in very very simplistic ways such as this is New York rather than trying to describe the buildings within the skyline

HTTP://WWW.FLICKR.COM/PHOTOS/ ALPHAUNDOMIKRON/ unless lots of people do it from individual points of view Jaggeree The new raw materials and data chemistry /think/help/create/work but we can describe them very accurately collectively from a wide variety of points of view, we can deconstruct them and reconstruct them

HTTP://WWW.FLICKR.COM/PHOTOS/ FRANCESCOMINCIOTTI/ we are now living in an age of bandwidth abundance and attention scarcity Jaggeree The new raw materials and data chemistry /think/help/create/work and we now have the ability to describe everything in intense detail and personally, all we need to do is work out discovery mechanisms and pass on mechanisms

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ The Millenium Bridge Jaggeree The new raw materials and data chemistry /think/help/create/work so for instance instead of just looking at this bridge and just saying it’s The Millenium Bridge

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ steel cables largely water concrete pillar Jaggeree The new raw materials and data chemistry /think/help/create/work we could start looking at the components, and if enough people do it then we can build a really complex map of it and how we each individually and collectively like and dislike elements of it

HTTP://RETAILTECH.BLOGS.COM/ JIM/2008/06/A-POST-OF-A-POSTER- FOR-OBAMA.HTML our new tools, the elements of the data age allow us to collectively paint complex pictures Jaggeree The new raw materials and data chemistry /think/help/create/work we have new and exciting tools which help lower the barriers to creating, curating, linking, sharing we also have some new raw materials to make things with

Jaggeree The new raw materials and data chemistry /think/help/create/work so what are these new elements I’m talking about, we all remember this diagram from school

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work new materials have profound effects on society, cast iron and steel made New York a possibility

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work And reinforced concrete has given us new forms of architecture hithertoo impossible

HTTP://WWW.FLICKR.COM/PHOTOS/ CHEMHERITAGE/ Jaggeree The new raw materials and data chemistry /think/help/create/work and new materials such as bakelite transformed the mass creation of household products

HTTP://WWW.FLICKR.COM/PHOTOS/ 45131642@N00/ Jaggeree The new raw materials and data chemistry /think/help/create/work plastic gave us lego and airﬁx (and I suppose a few more useful things)

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ new raw materials for new products and a new manufacturing industry Jaggeree The new raw materials and data chemistry /think/help/create/work I think we have some new raw materials which will have a profound effect on the way we do business, the way we vote, the way we make products, the way we run charities, the way we are

HTTP://WWW.FLICKR.COM/PHOTOS/ FLAVIO_FERRARI/ “the datalide elements” Jaggeree The new raw materials and data chemistry /think/help/create/work they are elements of our world and reﬂections of our world and ourselves

HTTP://WWW.FLICKR.COM/PHOTOS/ WISHYMOM/ Jaggeree The new raw materials and data chemistry /think/help/create/work one is identity, who we are

HTTP://WWW.FLICKR.COM/PHOTOS/ WISHYMOM/ Identium 115 Id Jaggeree The new raw materials and data chemistry /think/help/create/work one is identity, who we are and it is through sites like Twitter and Facebook allowing your identity to move between places becoming powerful and pervasive

HTTP://WWW.FLICKR.COM/PHOTOS/ JMCPHOTOS/ Jaggeree The new raw materials and data chemistry /think/help/create/work another is intent

HTTP://WWW.FLICKR.COM/PHOTOS/ JMCPHOTOS/ Intentium 116 It Jaggeree The new raw materials and data chemistry /think/help/create/work saying what we are going to do, are doing, have done

HTTP://WWW.FLICKR.COM/PHOTOS/ FRANCESCO/ Jaggeree The new raw materials and data chemistry /think/help/create/work our attention,

HTTP://WWW.FLICKR.COM/PHOTOS/ FRANCESCO/ Attentium 117 An Jaggeree The new raw materials and data chemistry /think/help/create/work ﬂocking like birds around the internet, sharing links and passing on information and giving promises of other people’s possible attention as a gift

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work our location

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Locatium 118 Lc Jaggeree The new raw materials and data chemistry /think/help/create/work telling services, friends, family where we are

HTTP://WWW.FLICKR.COM/PHOTOS/ MWBOECKMANN/ Jaggeree The new raw materials and data chemistry /think/help/create/work and our feelings

HTTP://WWW.FLICKR.COM/PHOTOS/ MWBOECKMANN/ Sentimentium 119 Se Jaggeree The new raw materials and data chemistry /think/help/create/work our sentiment, how we feel personally, how we feel about things, people, content, places

HTTP://WWW.FLICKR.COM/PHOTOS/ NIHONBUNKA/ Jaggeree The new raw materials and data chemistry /think/help/create/work and the data which we all produce almost constantly

HTTP://WWW.FLICKR.COM/PHOTOS/ NIHONBUNKA/ Leftoverium 120 Lo Jaggeree The new raw materials and data chemistry /think/help/create/work the waste product of our digital connected lifestyle which is rich if we open it up and hunt for value within it

HTTP://WWW.FLICKR.COM/PHOTOS/ PAUL_CLARKE/ Jaggeree The new raw materials and data chemistry /think/help/create/work so now we have these new things and we can almost see the dawn of a new era

HTTP://WWW.FLICKR.COM/PHOTOS/ E01/ Jaggeree The new raw materials and data chemistry /think/help/create/work and by turning our organisations inside out and think of it as the people inside engaging directly with the people outside instead of through the small conduits of marketing, PR and customer services we can have a greater link with the people who buy our products and services

HTTP://WWW.FLICKR.COM/PHOTOS/ CHIJS/ Jaggeree The new raw materials and data chemistry /think/help/create/work instead of running focus groups to answer questions we’ve thought of

119 116 Se + It Jaggeree The new raw materials and data chemistry /think/help/create/work we can combine sentiment and intention to tell us all about what people think of us and what they’re likely to buy from us

Jaggeree The new raw materials and data chemistry /think/help/create/work like this plaything I made at The Guardian to analyse and facet all the twitter messages from The Future of Web Apps conference so we could see what people thought of us and my talk and also to look for where our message was wrong or where people wanted to reach out

HTTP://WWW.FLICKR.COM/PHOTOS/ CAFEMAMA/ Jaggeree The new raw materials and data chemistry /think/help/create/work and instead of spending a lot of time trying to understand who your fans are and what they like through surveys

HTTP://WWW.FLICKR.COM/PHOTOS/ CAFEMAMA/ 115 117 Id + An Jaggeree The new raw materials and data chemistry /think/help/create/work why not invite them to use their existing identities when they talk to you and engage on your site and then look for what they share with their friends

CAUTION: ugly prototype ahead Jaggeree The new raw materials and data chemistry /think/help/create/work I’ve been playing with the backtweets API, looking at people who point at Guardian content

HTTP://WWW.FLICKR.COM/PHOTOS/ BASHFORD/ Jaggeree The new raw materials and data chemistry /think/help/create/work and instead of trying to second guess where we might need to send supplies of products, such for example Tamiﬂu

HTTP://WWW.FLICKR.COM/PHOTOS/ BASHFORD/ 118 120 Lc + Lo Jaggeree The new raw materials and data chemistry /think/help/create/work you could use left over data, like the information from searches on Google and the location of those people to predict areas where the drugs are likely to start to be needed

Jaggeree The new raw materials and data chemistry /think/help/create/work and Google have been making ﬂu trends maps based on speciﬁc search terms

HTTP://WWW.FLICKR.COM/PHOTOS/ ROOREYNOLDS/ Jaggeree The new raw materials and data chemistry /think/help/create/work location and sentiment is a good deﬁnition of protest a place and a sentiment against something

HTTP://WWW.FLICKR.COM/PHOTOS/ ROOREYNOLDS/ 118 119 Lc + Se Jaggeree The new raw materials and data chemistry /think/help/create/work which can be replicated online perfectly

Jaggeree The new raw materials and data chemistry /think/help/create/work as shown in the aftermath of Traﬁgura and Carter Ruck gagging The Guardian from talking about a question in parliament

HTTP://WWW.FLICKR.COM/PHOTOS/ FOURWALKS/ Jaggeree The new raw materials and data chemistry /think/help/create/work and instead of trying to condense a whole story into a short video or programme

HTTP://WWW.FLICKR.COM/PHOTOS/ FOURWALKS/ 118 119 Lc + Se Jaggeree The new raw materials and data chemistry /think/help/create/work we can combine location and sentiment to tell complex stories

Jaggeree The new raw materials and data chemistry /think/help/create/work like my recent walking trip to Austria which I turned into a fundraising exercise for the lovely Childs I who are making a wonderful transitional babies home in Africa a reality

Jaggeree The new raw materials and data chemistry /think/help/create/work I combined images and tweets

Jaggeree The new raw materials and data chemistry /think/help/create/work and my personal geography through an android app which sent my current location back to the site to tell the story of my walk

from: childsi @fourwalks raised £120 of target £500 as he completes first walk. Please support @jaggeree & @childsi http://www.justgiving.com/ fourwalks/ Jaggeree The new raw materials and data chemistry /think/help/create/work which became bidirectional with people following me and the charity telling me how I was doing on fundraising

Jaggeree The new raw materials and data chemistry /think/help/create/work someone described it as a social media hike it wasn’t a social media hike (and I’m not ragging on Dan Slee) I went on a walk and talked about it in real time I could have documented it and told people about it when I got home, or phoned people. I was just walking

HTTP://WWW.FLICKR.COM/PHOTOS/ CHRIS/ it’s not magic, it just shortens space and time Jaggeree The new raw materials and data chemistry /think/help/create/work what was happening was a basic principle of this collection of tools, they shorten space and time they’re not magical, they’re just human interaction at a different scale

HTTP://WWW.FLICKR.COM/PHOTOS/ NEILJS/ Jaggeree The new raw materials and data chemistry /think/help/create/work these are not mechanisms of the 20th century mass media which is broadcast and outwards only with the return path disconnected

HTTP://WWW.FLICKR.COM/PHOTOS/ CELPELLY/ Jaggeree The new raw materials and data chemistry /think/help/create/work they are more the mechanisms of the village, where there is a direct connection between makers, suppliers and consumers however the internet and the technologies we now possess enable these new versions of old mechanisms at distance and scale never before acheived the technologies we have enable us to communicate as we ever have, they change only one thing, they shorten time and space

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work all of the elements I’ve talked about before are ones which are tangible as data, I can ﬁnd them, acquire them, buy access to them even... they all come from the outside, they are true raw materials there’s one which is unpurchasable, but it is essential in this new world, made with new things

HTTP://WWW.FLICKR.COM/PHOTOS/ JAMIN2/ Jaggeree The new raw materials and data chemistry /think/help/create/work and Paul Clarke has it

HTTP://WWW.FLICKR.COM/PHOTOS/ BENWARD/ Jaggeree The new raw materials and data chemistry /think/help/create/work and James Darling

HTTP://WWW.FLICKR.COM/PHOTOS/ JAMIN2/ Jaggeree The new raw materials and data chemistry /think/help/create/work and Emma Mulqueeny

HTTP://WWW.FLICKR.COM/PHOTOS/ PAUL_CLARKE/ Jaggeree The new raw materials and data chemistry /think/help/create/work and Robert Brook

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work and Wilfred Cass

HTTP://WWW.FLICKR.COM/PHOTOS/ CHILDSI/ Jaggeree The new raw materials and data chemistry /think/help/create/work and Lucy Buck of Childs I

HTTP://WWW.FLICKR.COM/PHOTOS/ CHILDSI/ Authenticium 121 Ac Jaggeree The new raw materials and data chemistry /think/help/create/work this magical element authenticity and for me the only real way to convey this in images is to talk about it as a human thing and point at some people I feel are inspirational to me and authentic. it is so key and it is why the social web, social software, real-time media, participatory culture, the network society call it what you like is changing how people buy things and ﬁnd services and recommend them to people

HTTP://FASTERFUTURE. BLOGSPOT.COM/ Jaggeree The new raw materials and data chemistry /think/help/create/work and this lack of authenticity is why people are switching away from traditional advertising and listening to friends recommendations again no one is looking at this billboard, no matter how racy the image or how startling it is to see OMFG on the side of a building

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work this is an advert for Virgin Health clubs I found in Holborn Tube station, I love the commentary on the lack of authenticity

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work

HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work and there was even all you’d ﬁnd in any discussion forum going on in real life on the poster this is authentic and real and it’s wonderful that it’s on something totally fake

HTTP://WWW.FLICKR.COM/PHOTOS/ JIMMEDIAART/ Jaggeree The new raw materials and data chemistry /think/help/create/work there is one ﬁnal thing I wanted to say about these materials inventors and garden sheds have a long history the difference between these new materials and many other new materials from the past is all you need is the digital and physical equivalent of the garden shed to make new things at a really large scale

HTTP://WWW.FLICKR.COM/PHOTOS/ FLAVIO_FERRARI/ Chris Thorpe @jaggeree Jaggeree The new raw materials and data chemistry /think/help/create/work

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The New Raw Materials and Data Chemistry

by Chris Thorpe on Dec 03, 2009

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The New Raw Materials and Data Chemistry — Presentation Transcript