The New Raw Materials and Data Chemistry
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The New Raw Materials and Data Chemistry

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A talk for Mashupevent's first Mixer about how there really is no such thing as social media as a generic term, but how there are lots of new streams of data which can be used as the raw materials to ...

A talk for Mashupevent's first Mixer about how there really is no such thing as social media as a generic term, but how there are lots of new streams of data which can be used as the raw materials to make new tools to provide intrinsic value to businesses.

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  • Chris: arrived here from Neil Perkin's blog Dead Fish. Like your presentation and interested to see you conclude on the authenticity/fake dichotomy. I recently read Authenticity by Gilmore and Pine - from Harvard Busines School. They do a good job of teasing out the differences between authenticity and fake - worth a read. http://bit.ly/6JEqA0
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  • Wonderful piece of sensemaking Chris, insightful and beautifully done.
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    The New Raw Materials and Data Chemistry The New Raw Materials and Data Chemistry Presentation Transcript

    • HTTP://WWW.FLICKR.COM/PHOTOS/ SUSANBRANDSTUDIO/ The new raw materials and data chemistry Chris Thorpe Jaggeree The new raw materials and data chemistry /think/help/create/work
    • HTTP://WWW.SLIDESHARE.NET/ KATYLINDEMANN/SOCIAL-MEDIA-09- DEMYSTIFYING-SOCIAL- MEDIA-2492522 THERE!S NO SUCH THING AS SOCIAL MEDIA Jaggeree The new raw materials and data chemistry /think/help/create/work Katy Lindemann said something interesting and totally true at Social Media 09, it was my favourite thing of the day
    • HTTP://WWW.FLICKR.COM/PHOTOS/ MASHUPDIGITAL/ social media is made of people, not media Jaggeree The new raw materials and data chemistry /think/help/create/work the thing we call social media is not really a media at all. it’s tools and protocols on the technology end and just people and behaviour on the human layer what “media” there is in this space is in things which will act as gifts
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ it is about human interactions, mediated through technology Jaggeree The new raw materials and data chemistry /think/help/create/work This image says a lot to me about how simple pieces of technology act as enablers or catalysts Times Square was recently pedestrianised No one knew what to do with it though before someone put some seats there Technology facilitated human behaviour and interaction which would eventually have happened
    • HTTP://WWW.FLICKR.COM/PHOTOS/ WALLYG/ Jaggeree The new raw materials and data chemistry /think/help/create/work One reason why we call things names like social media or give them short descriptions is because of a property of mass media We’ve got used to short hand and labels
    • HTTP://WWW.FLICKR.COM/PHOTOS/ SCMILBLICK/ mass media and 20th century is all about making something easy to describe Jaggeree The new raw materials and data chemistry /think/help/create/work which we have to have as mass media makes us obsessed with making things easy to describe
    • HTTP://WWW.FLICKR.COM/PHOTOS/ SCMILBLICK/ it is about bandwidth scarcity and soundbites Jaggeree The new raw materials and data chemistry /think/help/create/work if you have a limited amount of time and bandwidth you need to make things easy to understand quickly for a large part of the 20th century we had bandwidth scarcity, such as only 3 TV channels and so you had to reduce things to a minimum to get a message across
    • Jaggeree The new raw materials and data chemistry /think/help/create/work six blades are clearly better than five or god forbid four or three and well two blades or one, just forget it you can’t explain really why your thing is better than another thing unless there is more of it, or it has a science bit with made up words
    • HTTP://WWW.FLICKR.COM/PHOTOS/ ERICHARMATZ/ Jaggeree The new raw materials and data chemistry /think/help/create/work and we’ve plastering every space with messages hoping just one will catch the eye and stick for a large part of the last century this is pretty similar to many websites we can all mention
    • Jaggeree The new raw materials and data chemistry /think/help/create/work crazy thinking like this I don’t want to dominate conversations or for anyone to feel my Twitter Power it’s just ridiculous
    • Jaggeree The new raw materials and data chemistry /think/help/create/work to me all these thoughts peaked about 1977, Morecambe and Wise Christmas Show. when there was bandwidth scarcity and attention abundance and it all relates to one simple thing, which actually is in some ways wrong
    • HTTP://WWW.FLICKR.COM/PHOTOS/ BALOULUMIX/ something odd shaped which is constantly changing is hard to describe Jaggeree The new raw materials and data chemistry /think/help/create/work we tend to try describe complex things in very very simplistic ways such as this is New York rather than trying to describe the buildings within the skyline
    • HTTP://WWW.FLICKR.COM/PHOTOS/ ALPHAUNDOMIKRON/ unless lots of people do it from individual points of view Jaggeree The new raw materials and data chemistry /think/help/create/work but we can describe them very accurately collectively from a wide variety of points of view, we can deconstruct them and reconstruct them
    • HTTP://WWW.FLICKR.COM/PHOTOS/ FRANCESCOMINCIOTTI/ we are now living in an age of bandwidth abundance and attention scarcity Jaggeree The new raw materials and data chemistry /think/help/create/work and we now have the ability to describe everything in intense detail and personally, all we need to do is work out discovery mechanisms and pass on mechanisms
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ The Millenium Bridge Jaggeree The new raw materials and data chemistry /think/help/create/work so for instance instead of just looking at this bridge and just saying it’s The Millenium Bridge
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ steel cables largely water concrete pillar Jaggeree The new raw materials and data chemistry /think/help/create/work we could start looking at the components, and if enough people do it then we can build a really complex map of it and how we each individually and collectively like and dislike elements of it
    • HTTP://RETAILTECH.BLOGS.COM/ JIM/2008/06/A-POST-OF-A-POSTER- FOR-OBAMA.HTML our new tools, the elements of the data age allow us to collectively paint complex pictures Jaggeree The new raw materials and data chemistry /think/help/create/work we have new and exciting tools which help lower the barriers to creating, curating, linking, sharing we also have some new raw materials to make things with
    • Jaggeree The new raw materials and data chemistry /think/help/create/work so what are these new elements I’m talking about, we all remember this diagram from school
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work new materials have profound effects on society, cast iron and steel made New York a possibility
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work And reinforced concrete has given us new forms of architecture hithertoo impossible
    • HTTP://WWW.FLICKR.COM/PHOTOS/ CHEMHERITAGE/ Jaggeree The new raw materials and data chemistry /think/help/create/work and new materials such as bakelite transformed the mass creation of household products
    • HTTP://WWW.FLICKR.COM/PHOTOS/ 45131642@N00/ Jaggeree The new raw materials and data chemistry /think/help/create/work plastic gave us lego and airfix (and I suppose a few more useful things)
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ new raw materials for new products and a new manufacturing industry Jaggeree The new raw materials and data chemistry /think/help/create/work I think we have some new raw materials which will have a profound effect on the way we do business, the way we vote, the way we make products, the way we run charities, the way we are
    • HTTP://WWW.FLICKR.COM/PHOTOS/ FLAVIO_FERRARI/ “the datalide elements” Jaggeree The new raw materials and data chemistry /think/help/create/work they are elements of our world and reflections of our world and ourselves
    • HTTP://WWW.FLICKR.COM/PHOTOS/ WISHYMOM/ Jaggeree The new raw materials and data chemistry /think/help/create/work one is identity, who we are
    • HTTP://WWW.FLICKR.COM/PHOTOS/ WISHYMOM/ Identium 115 Id Jaggeree The new raw materials and data chemistry /think/help/create/work one is identity, who we are and it is through sites like Twitter and Facebook allowing your identity to move between places becoming powerful and pervasive
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JMCPHOTOS/ Jaggeree The new raw materials and data chemistry /think/help/create/work another is intent
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JMCPHOTOS/ Intentium 116 It Jaggeree The new raw materials and data chemistry /think/help/create/work saying what we are going to do, are doing, have done
    • HTTP://WWW.FLICKR.COM/PHOTOS/ FRANCESCO/ Jaggeree The new raw materials and data chemistry /think/help/create/work our attention,
    • HTTP://WWW.FLICKR.COM/PHOTOS/ FRANCESCO/ Attentium 117 An Jaggeree The new raw materials and data chemistry /think/help/create/work flocking like birds around the internet, sharing links and passing on information and giving promises of other people’s possible attention as a gift
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work our location
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Locatium 118 Lc Jaggeree The new raw materials and data chemistry /think/help/create/work telling services, friends, family where we are
    • HTTP://WWW.FLICKR.COM/PHOTOS/ MWBOECKMANN/ Jaggeree The new raw materials and data chemistry /think/help/create/work and our feelings
    • HTTP://WWW.FLICKR.COM/PHOTOS/ MWBOECKMANN/ Sentimentium 119 Se Jaggeree The new raw materials and data chemistry /think/help/create/work our sentiment, how we feel personally, how we feel about things, people, content, places
    • HTTP://WWW.FLICKR.COM/PHOTOS/ NIHONBUNKA/ Jaggeree The new raw materials and data chemistry /think/help/create/work and the data which we all produce almost constantly
    • HTTP://WWW.FLICKR.COM/PHOTOS/ NIHONBUNKA/ Leftoverium 120 Lo Jaggeree The new raw materials and data chemistry /think/help/create/work the waste product of our digital connected lifestyle which is rich if we open it up and hunt for value within it
    • HTTP://WWW.FLICKR.COM/PHOTOS/ PAUL_CLARKE/ Jaggeree The new raw materials and data chemistry /think/help/create/work so now we have these new things and we can almost see the dawn of a new era
    • HTTP://WWW.FLICKR.COM/PHOTOS/ E01/ Jaggeree The new raw materials and data chemistry /think/help/create/work and by turning our organisations inside out and think of it as the people inside engaging directly with the people outside instead of through the small conduits of marketing, PR and customer services we can have a greater link with the people who buy our products and services
    • HTTP://WWW.FLICKR.COM/PHOTOS/ CHIJS/ Jaggeree The new raw materials and data chemistry /think/help/create/work instead of running focus groups to answer questions we’ve thought of
    • 119 116 Se + It Jaggeree The new raw materials and data chemistry /think/help/create/work we can combine sentiment and intention to tell us all about what people think of us and what they’re likely to buy from us
    • Jaggeree The new raw materials and data chemistry /think/help/create/work like this plaything I made at The Guardian to analyse and facet all the twitter messages from The Future of Web Apps conference so we could see what people thought of us and my talk and also to look for where our message was wrong or where people wanted to reach out
    • HTTP://WWW.FLICKR.COM/PHOTOS/ CAFEMAMA/ Jaggeree The new raw materials and data chemistry /think/help/create/work and instead of spending a lot of time trying to understand who your fans are and what they like through surveys
    • HTTP://WWW.FLICKR.COM/PHOTOS/ CAFEMAMA/ 115 117 Id + An Jaggeree The new raw materials and data chemistry /think/help/create/work why not invite them to use their existing identities when they talk to you and engage on your site and then look for what they share with their friends
    • CAUTION: ugly prototype ahead Jaggeree The new raw materials and data chemistry /think/help/create/work I’ve been playing with the backtweets API, looking at people who point at Guardian content
    • HTTP://WWW.FLICKR.COM/PHOTOS/ BASHFORD/ Jaggeree The new raw materials and data chemistry /think/help/create/work and instead of trying to second guess where we might need to send supplies of products, such for example Tamiflu
    • HTTP://WWW.FLICKR.COM/PHOTOS/ BASHFORD/ 118 120 Lc + Lo Jaggeree The new raw materials and data chemistry /think/help/create/work you could use left over data, like the information from searches on Google and the location of those people to predict areas where the drugs are likely to start to be needed
    • Jaggeree The new raw materials and data chemistry /think/help/create/work and Google have been making flu trends maps based on specific search terms
    • HTTP://WWW.FLICKR.COM/PHOTOS/ ROOREYNOLDS/ Jaggeree The new raw materials and data chemistry /think/help/create/work location and sentiment is a good definition of protest a place and a sentiment against something
    • HTTP://WWW.FLICKR.COM/PHOTOS/ ROOREYNOLDS/ 118 119 Lc + Se Jaggeree The new raw materials and data chemistry /think/help/create/work which can be replicated online perfectly
    • Jaggeree The new raw materials and data chemistry /think/help/create/work as shown in the aftermath of Trafigura and Carter Ruck gagging The Guardian from talking about a question in parliament
    • HTTP://WWW.FLICKR.COM/PHOTOS/ FOURWALKS/ Jaggeree The new raw materials and data chemistry /think/help/create/work and instead of trying to condense a whole story into a short video or programme
    • HTTP://WWW.FLICKR.COM/PHOTOS/ FOURWALKS/ 118 119 Lc + Se Jaggeree The new raw materials and data chemistry /think/help/create/work we can combine location and sentiment to tell complex stories
    • Jaggeree The new raw materials and data chemistry /think/help/create/work like my recent walking trip to Austria which I turned into a fundraising exercise for the lovely Childs I who are making a wonderful transitional babies home in Africa a reality
    • Jaggeree The new raw materials and data chemistry /think/help/create/work I combined images and tweets
    • Jaggeree The new raw materials and data chemistry /think/help/create/work and my personal geography through an android app which sent my current location back to the site to tell the story of my walk
    • from: childsi @fourwalks raised £120 of target £500 as he completes first walk. Please support @jaggeree & @childsi http://www.justgiving.com/ fourwalks/ Jaggeree The new raw materials and data chemistry /think/help/create/work which became bidirectional with people following me and the charity telling me how I was doing on fundraising
    • Jaggeree The new raw materials and data chemistry /think/help/create/work someone described it as a social media hike it wasn’t a social media hike (and I’m not ragging on Dan Slee) I went on a walk and talked about it in real time I could have documented it and told people about it when I got home, or phoned people. I was just walking
    • HTTP://WWW.FLICKR.COM/PHOTOS/ CHRIS/ it’s not magic, it just shortens space and time Jaggeree The new raw materials and data chemistry /think/help/create/work what was happening was a basic principle of this collection of tools, they shorten space and time they’re not magical, they’re just human interaction at a different scale
    • HTTP://WWW.FLICKR.COM/PHOTOS/ NEILJS/ Jaggeree The new raw materials and data chemistry /think/help/create/work these are not mechanisms of the 20th century mass media which is broadcast and outwards only with the return path disconnected
    • HTTP://WWW.FLICKR.COM/PHOTOS/ CELPELLY/ Jaggeree The new raw materials and data chemistry /think/help/create/work they are more the mechanisms of the village, where there is a direct connection between makers, suppliers and consumers however the internet and the technologies we now possess enable these new versions of old mechanisms at distance and scale never before acheived the technologies we have enable us to communicate as we ever have, they change only one thing, they shorten time and space
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work all of the elements I’ve talked about before are ones which are tangible as data, I can find them, acquire them, buy access to them even... they all come from the outside, they are true raw materials there’s one which is unpurchasable, but it is essential in this new world, made with new things
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAMIN2/ Jaggeree The new raw materials and data chemistry /think/help/create/work and Paul Clarke has it
    • HTTP://WWW.FLICKR.COM/PHOTOS/ BENWARD/ Jaggeree The new raw materials and data chemistry /think/help/create/work and James Darling
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAMIN2/ Jaggeree The new raw materials and data chemistry /think/help/create/work and Emma Mulqueeny
    • HTTP://WWW.FLICKR.COM/PHOTOS/ PAUL_CLARKE/ Jaggeree The new raw materials and data chemistry /think/help/create/work and Robert Brook
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work and Wilfred Cass
    • HTTP://WWW.FLICKR.COM/PHOTOS/ CHILDSI/ Jaggeree The new raw materials and data chemistry /think/help/create/work and Lucy Buck of Childs I
    • HTTP://WWW.FLICKR.COM/PHOTOS/ CHILDSI/ Authenticium 121 Ac Jaggeree The new raw materials and data chemistry /think/help/create/work this magical element authenticity and for me the only real way to convey this in images is to talk about it as a human thing and point at some people I feel are inspirational to me and authentic. it is so key and it is why the social web, social software, real-time media, participatory culture, the network society call it what you like is changing how people buy things and find services and recommend them to people
    • HTTP://FASTERFUTURE. BLOGSPOT.COM/ Jaggeree The new raw materials and data chemistry /think/help/create/work and this lack of authenticity is why people are switching away from traditional advertising and listening to friends recommendations again no one is looking at this billboard, no matter how racy the image or how startling it is to see OMFG on the side of a building
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work this is an advert for Virgin Health clubs I found in Holborn Tube station, I love the commentary on the lack of authenticity
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JAGGEREE/ Jaggeree The new raw materials and data chemistry /think/help/create/work and there was even all you’d find in any discussion forum going on in real life on the poster this is authentic and real and it’s wonderful that it’s on something totally fake
    • HTTP://WWW.FLICKR.COM/PHOTOS/ JIMMEDIAART/ Jaggeree The new raw materials and data chemistry /think/help/create/work there is one final thing I wanted to say about these materials inventors and garden sheds have a long history the difference between these new materials and many other new materials from the past is all you need is the digital and physical equivalent of the garden shed to make new things at a really large scale
    • HTTP://WWW.FLICKR.COM/PHOTOS/ FLAVIO_FERRARI/ Chris Thorpe @jaggeree Jaggeree The new raw materials and data chemistry /think/help/create/work