me


                                      All these things
                                      not entirely made
      ...
http://en.wikipedia.org/wiki/Crowdsourcing




          Crowdsourcing is a neologism for the act of taking a task
       ...
http://www.threadless.com/




                                                                               Jaggeree
   ...
http://maps.google.com




                                                                               Jaggeree
       ...
http://www.bgbm.org/bgbm/




                                                                  Jaggeree
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http://www.openstreetmap.org/




                                                                           Jaggeree
    ...
http://maps.google.com




                                                                             Jaggeree
         ...
http://www.openstreetmap.org/




                                         Jaggeree
                                      ...
http://www.flickr.com/photos/nick_bl/




                                                                              Jag...
http://www.flickr.com/photos/peterito/




                                                        Jaggeree
               ...
http://www.flickr.com/photos/peterito/




                                                                                ...
Jaggeree
                                                                             /think/help/create/work
All of this ...
Game mechanics
    Openness
    Linked data
    Activity surfacing
    Identity/social graph


                           ...
Game mechanics
    Linked data
    Openness
    Activity surfacing
    Identity/social graph


                           ...
Jaggeree
                                                                             /think/help/create/work
All of this ...
http://www.flickr.com/photos/pdcawley/




“Obama for America just
launched an Massively
Multiplayer Online Game,
and nobod...
Health Sciences Literature Review Made Easy by Judith Garrard




                                                        ...
http://fah-web.stanford.edu/cgi-bin/main.py?qtype=teamstats




                                                          ...
Game mechanics
    Openness
    Linked data
    Activity surfacing
    Identity/social graph


                           ...
Jaggeree
                                                                               /think/help/create/work
All of thi...
Jaggeree
                                             /think/help/create/work
All of this not entirely made by me

which a...
http://www.flickr.com/photos/carthorse/




                                                                               ...
http://vimeo.com/charitywater




                                                                               Jaggeree
...
Game mechanics
    Openness
    Linked data
    Activity surfacing
    Identity/social graph


                           ...
OpenPlatform




                                                                              Jaggeree
                  ...
http://www.flickr.com/photos/pigsaw/




 Weaving The Guardian into
 the fabric of the internet.
 >Matt McAlister




     ...
Tag

                   id




                                          TaggedContent

                                  ...
Guardian
                                Tag

                           id




                                          ...
Guardian
                                Tag

                           id




                                          ...
Guardian
                                Tag

                           id




                                          ...
Guardian
                                Tag

                           id




                                          ...
Jaggeree
                                                                                /think/help/create/work
All of th...
Bespoke?
                                     Guardian
                                                                   ...
Jaggeree
                                                                              /think/help/create/work
All of this...
Game mechanics
    Openness
    Linked data
    Activity surfacing
    Identity/social graph


                           ...
http://www.flickr.com/photos/wishymom/




                                      we are a herd animal




                 ...
http://www.flickr.com/photos/sovietuk/




                                      social proof/influence

                   ...
Jaggeree
                                                                             /think/help/create/work
All of this ...
last.fm/lastgraph




                                                                                Jaggeree
           ...
http://www.acesscity.co.uk/




 Someone you know is helping to map
 routes around cities based on their
 personal view of...
http://www.acesscity.co.uk/




                                                                                Jaggeree
 ...
http://www.acesscity.co.uk/




                                                                             Jaggeree
    ...
Game mechanics
    Openness
    Linked data
    Activity surfacing
    Identity/social graph


                           ...
Jaggeree
                                                                                  /think/help/create/work
All of ...
Jaggeree
                                                                              /think/help/create/work
All of this...
Jaggeree
                                                                               /think/help/create/work
All of thi...
So what can we crowdsource?




                                      Jaggeree
                                      /thin...
So what can we crowdsource?
    Identity/activity




                                               Jaggeree
            ...
http://www.flickr.com/photos/pdcawley/




 You can now build working
 software in less time than it
 takes to have the mee...
ScienceID
                                                 giving science a sense of identity




                        ...
ScienceID
               giving science a sense of identity




 PubMed + OpenID + OAuth + APIs + AppEngine (Python)




 ...
Biopython Tutorial and Cookbook

                            Jeff Chang, Brad Chapman, Iddo Friedberg, Thomas Hamelryck,
  ...
Jaggeree
                                                                                 /think/help/create/work
All of t...
Jaggeree
                                                                                  /think/help/create/work
All of ...
Jaggeree
                                      /think/help/create/work
All of this not entirely made by me

so here’s the ...
Jaggeree
                                      /think/help/create/work
All of this not entirely made by me

login with an ...
Jaggeree
                                      /think/help/create/work
All of this not entirely made by me

create a very ...
Jaggeree
                                      /think/help/create/work
All of this not entirely made by me

Simon’s quote
Jaggeree
                                                                                   /think/help/create/work
All of...
Jaggeree
                                      /think/help/create/work
All of this not entirely made by me

search for you...
Jaggeree
                                      /think/help/create/work
All of this not entirely made by me

search for you...
Jaggeree
                                      /think/help/create/work
All of this not entirely made by me

Simon’s quote
Jaggeree
                                      /think/help/create/work
All of this not entirely made by me

Simon’s quote
http://www.flickr.com/photos/blackbeltjones/




                                                                    Thank ...
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All these things not entirely made by me

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A talk on crowdsourcing mechanics and examples given to the 3rd BioCuration conference in Berlin

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Transcript of "All these things not entirely made by me"

  1. 1. me All these things not entirely made by me Jaggeree /think/help/create/work All of this not entirely made by me Thank you so much for inviting me, I thought I’d never really attend a science conference again despite being trained as a computational immunologist. I work with Crowdsourcing, is essentially what this conference is about. I’m interested in data, but I’m also interested in people and why and how they get involved in communities and give their time to make things together. I wanted to talk about some of the underlying mechanisms we use in building crowdsourced apps in the hope that there is some crossover.
  2. 2. http://en.wikipedia.org/wiki/Crowdsourcing Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call. For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design[1] and distributed participatory design), refine or carry out the steps of an algorithm (see Human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science). Jaggeree /think/help/create/work All of this not entirely made by me This is a definition from Wikipedia which itself is community annotated or crowdsourced
  3. 3. http://www.threadless.com/ Jaggeree /think/help/create/work All of this not entirely made by me Threadless, crowdsourced clothing company, people submit designs, others say they’ll buy them, when enough people commit they make them and you can buy too
  4. 4. http://maps.google.com Jaggeree /think/help/create/work All of this not entirely made by me And for me one of best examples is not this, but it’s much better replacement. This is this area as seen by Google Maps
  5. 5. http://www.bgbm.org/bgbm/ Jaggeree /think/help/create/work All of this not entirely made by me I found this better map on a leaflet in my hotel room last night
  6. 6. http://www.openstreetmap.org/ Jaggeree /think/help/create/work All of this not entirely made by me And this is what Open Streetmap, a crowd sourced community can do. Open Streetmap grew out of a university final year project. Steve Coast was at UCL and the Ordinance Survery wanted £100,000 for a license for a map, so he created an alternative
  7. 7. http://maps.google.com Jaggeree /think/help/create/work All of this not entirely made by me People can map better than organisations, they can go on foot places vehicles can’t and they’re not restricted by rights
  8. 8. http://www.openstreetmap.org/ Jaggeree /think/help/create/work All of this not entirely made by me Which means that the quality is amazing
  9. 9. http://www.flickr.com/photos/nick_bl/ Jaggeree /think/help/create/work All of this not entirely made by me They have mapping parties and even have high score tables for who maps the most. Every GPS point is attributed to a user
  10. 10. http://www.flickr.com/photos/peterito/ Jaggeree /think/help/create/work All of this not entirely made by me These are the actual GPS trails for New York
  11. 11. http://www.flickr.com/photos/peterito/ Jaggeree /think/help/create/work All of this not entirely made by me This is the last year... as you can see Germany has been fairly busy
  12. 12. Jaggeree /think/help/create/work All of this not entirely made by me crowdsourcing where political boundaries are as the ordinance survey restricts access
  13. 13. Game mechanics Openness Linked data Activity surfacing Identity/social graph Jaggeree /think/help/create/work All of this not entirely made by me For me there are some key mechanisms at work and I try to build as many of them in as possible, I’ll go through them one by one
  14. 14. Game mechanics Linked data Openness Activity surfacing Identity/social graph Jaggeree /think/help/create/work All of this not entirely made by me Game mechanics, learning from play and the games industry
  15. 15. Jaggeree /think/help/create/work All of this not entirely made by me A couple of fascinating things happened last year Obama got elected on crowdsourced funding and by saying “we” rather than I, oh and the previous chap wasn’t too popular Obama for America iPhone app See nationwide 08 Call Friends total and find our how your call totals compare to leading callers Oh my god, it’s a high score table... it’s a game of electioneering
  16. 16. http://www.flickr.com/photos/pdcawley/ “Obama for America just launched an Massively Multiplayer Online Game, and nobody noticed.” >Tom Armitage, infovore Jaggeree /think/help/create/work All of this not entirely made by me Tom Armitage said it best, there is a leader board function from multiplayer games built right into the Obama campaign
  17. 17. Health Sciences Literature Review Made Easy by Judith Garrard Jaggeree /think/help/create/work All of this not entirely made by me We’ve had games in science for a while... the points mean prizes mechanism of grant funding based on citation analysis and journals
  18. 18. http://fah-web.stanford.edu/cgi-bin/main.py?qtype=teamstats Jaggeree /think/help/create/work All of this not entirely made by me and folding at home, crowdsourced application through and through
  19. 19. Game mechanics Openness Linked data Activity surfacing Identity/social graph Jaggeree /think/help/create/work All of this not entirely made by me Secondly is openness
  20. 20. Jaggeree /think/help/create/work All of this not entirely made by me Twitter was open in that it just allowed you 140 characters... any 140 characters
  21. 21. Jaggeree /think/help/create/work All of this not entirely made by me which allowed The Guardian to make this...
  22. 22. http://www.flickr.com/photos/carthorse/ Jaggeree /think/help/create/work All of this not entirely made by me This is another great example of openness, Amanda Rose on the right created this idea of a festival for people who use twitter... she then made it open and asked anyone in the world to create a festival and raise money for a charity called charitywater
  23. 23. http://vimeo.com/charitywater Jaggeree /think/help/create/work All of this not entirely made by me it raised $250,000 and they’re now sinking clean drinking water wells in Africa I don’t really need to tell you about openness... it happens with everything from genomes, sequences, cell lines, mouse strains
  24. 24. Game mechanics Openness Linked data Activity surfacing Identity/social graph Jaggeree /think/help/create/work All of this not entirely made by me
  25. 25. OpenPlatform Jaggeree /think/help/create/work All of this not entirely made by me Project I’m proud to be a part of, opening out all The Guardian content we can, data from infographics, and articles all on a search API like PubMed
  26. 26. http://www.flickr.com/photos/pigsaw/ Weaving The Guardian into the fabric of the internet. >Matt McAlister Jaggeree /think/help/create/work All of this content mashup by me Building anot entirely made with The Guardian, Delicious, Freebase and App Engine opening gambit for what we were trying to achieve, what it actually means is The Guardian is crowdsourcing some new business models in the newspaper industry
  27. 27. Tag id TaggedContent id UserTaggedContent Content id id Bookmark id UserTag id BookmarkTag id Building a content mashup with The Guardian, Delicious, Freebase and App Engine We also wanted to show o about linked data possibilities, here’s a fun sort of application
  28. 28. Guardian Tag id TaggedContent id UserTaggedContent Content id id Bookmark id UserTag id BookmarkTag id Building a content mashup with The Guardian, Delicious, Freebase and App Engine
  29. 29. Guardian Tag id TaggedContent id UserTaggedContent Content id id Delicious Bookmark id UserTag id BookmarkTag id Building a content mashup with The Guardian, Delicious, Freebase and App Engine
  30. 30. Guardian Tag id Bespoke TaggedContent id UserTaggedContent Content id id Delicious Bookmark id UserTag id BookmarkTag id Building a content mashup with The Guardian, Delicious, Freebase and App Engine Content tagger
  31. 31. Guardian Tag id Bespoke TaggedContent id UserTaggedContent Content id id Freebase Delicious Bookmark id UserTag id BookmarkTag id Building a content mashup with The Guardian, Delicious, Freebase and App Engine
  32. 32. Jaggeree /think/help/create/work All of this not entirely made by me This was my demo for Open Platform launch, something I’m really proud of... Built in 8 hours You can find bits of Guardian content you want to help annotate... it shows you the Guardian tags and also shows you what people have tagged that content on Delicious. You can also do controlled vocabulary tagging with the tag this article box, searching Freebase for tags and then saying if the article is about that tag or just mentions it. Weaving The Guardian into the fabric of the internet.
  33. 33. Bespoke? Guardian AppEngine Content API JQuery Content API Python Library Some Python/HTML/ Javascript Freebase Delicious Freebase API Delicious API Freebase Suggests Delicious Python Library Building a content mashup with The Guardian, Delicious, Freebase and App Engine by stitching together blocks of lego, I just wrote about 200 lines of code in total I’m not really a programmer, I make things out of the possibility lego of libraries and apis
  34. 34. Jaggeree /think/help/create/work All of this not entirely made by me yet built something quite rich science has linked data, pubmed ids, gene names, mouse strains, cell lines, also has synonym tables
  35. 35. Game mechanics Openness Linked data Activity surfacing Identity/social graph Jaggeree /think/help/create/work All of this not entirely made by me Last two go together in a way
  36. 36. http://www.flickr.com/photos/wishymom/ we are a herd animal Jaggeree /think/help/create/work All of this not entirely made by me We are a herd animal. We are essentially the social ape. We cannot escape our biology and in some ways that’s useful as if it didn’t there would be no social networks. We respond to influence, we migrate from place to place within digital networks following others.
  37. 37. http://www.flickr.com/photos/sovietuk/ social proof/influence Jaggeree /think/help/create/work All of this not entirely made by me it’s always more tempting to eat at a restaurant with a queue, rather than an empty one social networks surface activity constantly in newsfeeds and activity streams, we can harness that for science
  38. 38. Jaggeree /think/help/create/work All of this not entirely made by me this is my twitter stream, my thoughts and what I’m doing, people see what I say do and think and some follow me... like bizarrely a cornish restaurant
  39. 39. last.fm/lastgraph Jaggeree /think/help/create/work All of this not entirely made by me and this is the output of a service called last.fm which watches what you play on iTunes, it has an API and Andrew Godwin made this lovely thing which visualizes how your listening changes
  40. 40. http://www.acesscity.co.uk/ Someone you know is helping to map routes around cities based on their personal view of accessibility. Tell us your story on AccessCity Jaggeree /think/help/create/work All of this not entirely made by me AccessCity, project I’m proud to have been involved in. Started at Social Innovation Camp with a team of just 6. Aim is to build a crowdsourced map of London from an accessibility standpoint which relates to real time user-centric information.
  41. 41. http://www.acesscity.co.uk/ Jaggeree /think/help/create/work All of this not entirely made by me Geography is all about your personal involvement with a location and this can only be gathered by people not machines and by users not surveyors. It’s also totally time based as anyone who tries to use Kings Cross station on a Friday night can attest we’re letting people use accounts they already have and surfacing their activity back to Facebook
  42. 42. http://www.acesscity.co.uk/ Jaggeree /think/help/create/work All of this not entirely made by me And we’re giving people profiles and soon you’ll be able to follow people so you can see what travel issues they have
  43. 43. Game mechanics Openness Linked data Activity surfacing Identity/social graph Jaggeree /think/help/create/work All of this not entirely made by me Identity is key
  44. 44. Jaggeree /think/help/create/work All of this not entirely made by me This is my identity on a travel network called dopplr, you tell it where you go
  45. 45. Jaggeree /think/help/create/work All of this not entirely made by me and it tells you about coincidences where friends are in the same place as you at the same time
  46. 46. Jaggeree /think/help/create/work All of this not entirely made by me It’s also becoming a social atlas of places from a human centric point of view, people say where they’ve eaten, stayed and answer questions... and linked data to Flickr and Zagat improve the depth of data
  47. 47. So what can we crowdsource? Jaggeree /think/help/create/work All of this not entirely made by me What could work for science
  48. 48. So what can we crowdsource? Identity/activity Jaggeree /think/help/create/work All of this not entirely made by me I think a key thing is identity and activity
  49. 49. http://www.flickr.com/photos/pdcawley/ You can now build working software in less time than it takes to have the meeting to describe it. Simon Willison Jaggeree /think/help/create/work All of this not entirely made by me Simon’s quote
  50. 50. ScienceID giving science a sense of identity http://scienceid-demo.appspot.com Jaggeree /think/help/create/work All of this not entirely made by me so I thought I’d play why a science ID Can disambiguate literature Can reward people for actions, not just publications... hopefully in the future people could be funded through all they do
  51. 51. ScienceID giving science a sense of identity PubMed + OpenID + OAuth + APIs + AppEngine (Python) Jaggeree /think/help/create/work All of this not entirely made by me
  52. 52. Biopython Tutorial and Cookbook Jeff Chang, Brad Chapman, Iddo Friedberg, Thomas Hamelryck, Michiel de Hoon, Peter Cock, Tiago Ant˜o a Last Update – 3 April 2009 (Biopython 1.50 beta) Jaggeree /think/help/create/work All of this not entirely made by me Some lovely person made this
  53. 53. Jaggeree /think/help/create/work All of this not entirely made by me this is where I’m at after about 8 hours... not there yet, but about quarter the way there... the idea is that people can claim science they did, over time that will make a rich profile and they eventually if you can drive adoption they can use that profile to log into other sites enriching those sites with the data held against the ID and enriching their profile through their actions (last.fm for science). This could include submitting data and papers.
  54. 54. Jaggeree /think/help/create/work All of this not entirely made by me this is my twitter graph visualised by my data and that of my friends, it’s scarily accurate, I’ve told it nothing about my social graph explicitly, just think how useful this could be for science
  55. 55. Jaggeree /think/help/create/work All of this not entirely made by me so here’s the flow so far
  56. 56. Jaggeree /think/help/create/work All of this not entirely made by me login with an existing id
  57. 57. Jaggeree /think/help/create/work All of this not entirely made by me create a very minimal profile
  58. 58. Jaggeree /think/help/create/work All of this not entirely made by me Simon’s quote
  59. 59. Jaggeree /think/help/create/work All of this not entirely made by me get started with it... note social sites have very friendly copy, it’s a conversation
  60. 60. Jaggeree /think/help/create/work All of this not entirely made by me search for your stu
  61. 61. Jaggeree /think/help/create/work All of this not entirely made by me search for your stu
  62. 62. Jaggeree /think/help/create/work All of this not entirely made by me Simon’s quote
  63. 63. Jaggeree /think/help/create/work All of this not entirely made by me Simon’s quote
  64. 64. http://www.flickr.com/photos/blackbeltjones/ Thank you Chris Thorpe blog.jaggeree.com chris.thorpe@jaggeree.com Jaggeree /think/help/create/work All of this not entirely made by me would love to thank all of my collaborators, however you’d probably not know any of them apart from the lovely BioPython people, but thank you for the invite and for listening

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