consumer behaviour Involvement ppt
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consumer behaviour Involvement ppt

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consumer behaviour Involvement ppt consumer behaviour Involvement ppt Presentation Transcript

  • PRODUCT KNOWLEDGE ATTRIBUTES FUNCTIONAL CONSEQUENCES SELF KNOWLEDGE PSYCHO SOCIAL(IMMEDIATE PHYSICAL AND SOCIAL ENVIRON.) CONSEQUENCES VALUES SEE WHAT CONSUMER THINKS: IF HE THINGS A AND B ARE STRONGLY RELATED TO IMPORTANT END GOAL OR VALUE  FEEL MORE INVOLVED AND VICE VERSA
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  • C.D MODEL (In word file)