consumer behaviour Involvement ppt

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consumer behaviour Involvement ppt

  1. 1. PRODUCT KNOWLEDGE ATTRIBUTES FUNCTIONAL CONSEQUENCES SELF KNOWLEDGE PSYCHO SOCIAL(IMMEDIATE PHYSICAL AND SOCIAL ENVIRON.) CONSEQUENCES VALUES SEE WHAT CONSUMER THINKS: IF HE THINGS A AND B ARE STRONGLY RELATED TO IMPORTANT END GOAL OR VALUE  FEEL MORE INVOLVED AND VICE VERSA
  2. 3. C.D MODEL (In word file)

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