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cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
cb Diffussion of innovation
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cb Diffussion of innovation

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CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

Published in: Business, Education
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  • 1. ACCEPTANCE OF NEW PRODUCT & SERVICES: THE DIFFUSION OF INNOVATION IS AREA OF RESEARCH TO FINDCONSUMER ACCEPTANCE OF NEW PRODUCT.
  • 2.
    • CONSITS OF: 2 PROCESS
    THE DIFFUSSION PROCESS THE ADOPTION PROCESSS IT’S A MACRO PROCESS IT’S A MICRO PROCESS
  • 3. THE DIFFUSSION PROCESS SOURCE CONSUMING PUBLIC SPREAD OF NEW PRODUCT(AN INNOVATION) FROM:
  • 4. THE ADOPTION PROCESSS
  • 5. THE DIFFUSSION PROCESS SEE WHO ARE CONSUMER INNOVATORS. I AM FIRST ONE TO PURCHASE YOUR PRODUCT
  • 6. THE DIFFUSSION PROCESS SAYS: HOW INNOVATION SPREADS IN THE MARKET: HOW IT IS ASSIMILATED IN THE MARKET
  • 7.
    • PROCESS BY WHICH AN ACCEPTANCE OF AN INNOVATION:
          • A PRODUCT
          • AN IDEA
          • A NEW SERVICE
          • A NEW PRACTISE
    THE DIFFUSSION PROCESS SPREAD: THROUGH COMMUNICATION  MASS MEDIA  SALES PEOPLE  INFORMAL COMMUNICATION TO MEMBER OF SOCIAL SYSTEM(TARGET) OVER PERIOD OF TIME.
  • 8. THE DIFFUSSION PROCESS : INCLUDE 4 BASIC ELEMENTS
  • 9.
    • A NEW PRODUCT: Purchased by small(fixed) %age of potential market.
    • A New Product called also  when it been on the market for a relatively short(specific) period of time.
  • 10.
    • How quickly it(innovation) spread
    • depend upon
    • Communication between marketer and consumer and COMMUNICATION AMONG CONSUMERS( WORD OF MOUTH).
  • 11. Diffussion takes place in social system. Positive if: POSITIVE ATTITUDE AND RESPECT FOR EDUCATION AND SCIENCE.
  • 12. WEEK 1 WEEK 2 WEEK 3 WEEK 4 CATEGORY: INNOVATORS, EARLY ADOPTERS,EARLY MAJORITY, LATE MAJORITY, LAGGARD HOW LONG IT TAKES A NEW PRODUCT or SERVICE TO BE ADOPTED BY MEMBERS OF SOCIAL SYSTEM
  • 13.
    • CONSITS OF: 2 PROCESS
    THE DIFFUSSION PROCESS THE ADOPTION PROCESSS IT’S A MACRO PROCESS IT’S A MICRO PROCESS
  • 14. THE ADOPTION PROCESSS 1 2 3 4 5 IT INCLUDE 5 STAGES
  • 15. THE ADOPTION PROCESSS 1 2 3 4 5 1.AWARENESS 5. ADOPTION/REJECTION 3.EVALUATION 2.INTEREST 4.TRIAL
  • 16.  

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