Visit www.everycrave.me Available via Web, Facebook app, Windows 8 and Android. Currently on 5th release EveryCrave Webteck Pvt. Ltd. – Founded October 2010. Incorporated in March 2012 Based out of Bangalore, India Nearly 100 registered businesses in Bangalore catering to over 600 needs across 5 sectors – F&B, Clothing, Consumer Products, Consumer Services and Lifestyle related
Our Mantra – „Why do we exist?‟ To help online consumers get what they need by pressing a button.
Status of the Online Consumer <1% of Indian retail consumers currently shop online Why?* Lack of awareness at time of purchase Lack of authenticity, Delayed/Failed deliveries + Credit Card issues Lack of incentives for users to shop online(besides Price.) Wants to buy online! 3Cs -Convenience, Choice and Cost primary drivers Current choices –Online marketplaces and stores, Deal sites etc, Niche ecommerce portals, generally preceded by Google! -Source: „UberIndia‟ market survey with over 15000 internet users in Ban
Current online approach ofBrands Content “A consumer needs all this Blog/email Newsletter information at one stop to make an informed purchase!” Online SocialStore/marke Profile tplace Business Digital Presence CommunityCommerce & Conversations = Website Deal site Static Information Deals and Offers
Solution Happy User = “Get em‟ MADE and PAID !”THE „AHA‟ experience! – Press a button and get what you wan3 STEPS TO A HAPPY USER @ EveryCrave Step 1 Step 2 Step 3 „Crave it‟ – Enter your Receive and avail a Refer offers to other needs/wants via Web RELEVANT and users and earn rewards or Mobile PERSONALIZED offer and Cash!
Underlying Magic „Crave- assist‟ – Users can assist other users by referring offers to them. „Crave-suggest‟ – Users can suggest craves to relevant businesses. „Power Profile‟ – Online profile where users share content and get paid through affiliate program „EC Kiosk for Business‟ – Customized Storefront where brands can connect and sell to online consumers. Benefits for Users Smarter Purchasing Decisions Save costs. Earn money.
DEMO Visit www.everycrave.meVideo - Watch the Demo of our latest release for Windows 8 at http://www.youtube.com/watch?v=zdQNJE8HpMs
TRACTION Key Businesses metrics: Key User metrics:• 1. Nearly 100 businesses • Over 1000 registered users in addressing over 300 common Bangalore. Over 600 active needs/craves in Bangalore consumers and nearly 15000 more already, including some global have asked for invites. Rolled them brands like Golds out over the new year - Part of the Gym, Sony, Baskin NEW YEAR REVOLUTION Robbins, Health and Glow etc. and campaign. numerous small businesses. • Customers across Facebook• Over 20% businesses migrating to app, Windows 8 app and Premium Kiosks, with 5% deeper android(just released) clocking engagements(upto 10000$ per user growth rate of over 80% week engagement). Pipeline created for on week. 2 new paying customers each • Web stats - Avg time per visit=8 week. mins, Pages/visit=7 and over• 3. Sectors spanning Food & 45%returning visitors Beverage, Clothing, Products, Serv ices and Lifestyle related businesses.
Market Overview Market Analysis Market Trends• Retail In India • Personalized Offers- 80% of shoppers • $470 Bn in 2011 and is expected to in India said they want to receive grow to $675 Bn by 2016 and $850 Bn personalized offers and by 2020 - Source Wikipedia recommendations through digital channels. - Capgemini• Online Retail • Accounts for <1% Total Retail in India. • Huge eCommerce ready market • India set to grow fastest with APAC • 10 million internet users who actually region at a CAGR of over 57% buy online in India, there are about between 2012-16. 150 million internet users or around 75 million households that are ready for • India e-tailing market in 2011 was ecommerce. Source: IBNLIVE about $600 Mn and expected to touch $9 Bn by 2016 and $70 Bn by 2020 – estimated CAGR of 61%. – Source: • Almost everyone intends to shop online Forrester • In average, not even 1 out of every 10 • By 2014, India is expected to exceed respondents said that they do not the US in terms of Internet population. intend to make online purchases. – Source: Trak.in
Revenue Model Currently – SaaS fee from Business for EveryCrave Kiosk. (Deeper engagements for customization) Branding and Transaction charges
DE-RISK – „Protecting theDownside‟ Customer Acquisition High Inventory, Poor High Churn, Low Loyalty Costs Supply chain• Industry Avg: Rs 500- • Charter memberships – • Presently most sites are 1500 per customer First step profitability per horizontal, serves• Lower costs by increased user approach. everyone, inventory virality by giving • Average visitor spends 8 based. No engagement incentives for users to mins on the site per with customer, to repeat. sign up visit, and visits 10 pages. • EveryCrave is also a• others(100% referral • Increased engagement- Horizontal site based on commission for charter >Increased purchases made to order/just in time membership) • Increased loyalty by purchasing instead of• Direct marketing in endorsing offers and made to stock/buy to colleges underway. Very profile. stock models warm response. • Digital Marketing • EveryCrave is focused• EveryCrave app also relationships through on building targeted built on Facebook. Blog, Mailing lists and relationships with Windows 8 Phone app offline customers using technology which ensure launching soon. • connects excluding repeat purchase.• Reduces customer Facebook, and twitter acquisition costs promotions significantly
Competition and Distancing • www.flipkart.com, www.snapdeal.com, www.groupon.coDeal sites and m, www.jabong.com • Multiple deals and increased consumer engagement, relevance and informed purchasing over „get lucky‟marketplaces approach • Community intelligence into buying process • Ability to refer offer and earn cash. • www.justdial.com, www.sulekha.com Online • Higher engagement and micro-level relevance. Also commerce centric with offers letting users directly purchase, over just connect with providers. classifieds • Consumer Centric as opposed to Seller Centric • www.refer.ly and www.instamojo.comReferral sites • EveryCrave Power Profile where users can share content like they share on Facebook on Twitter, and also get paid for their content and contribution.
Team Jagat ChandniChief Sadhaka/ Hustler Designer/Ops Sai AkashCo- hacker/ Co- hackerCommunituManager
Looking for partners to grow together!Contact : email@example.com Thank you!