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Presentation at ACMHeadstart Conference Bangalore in 2008

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  1. 1. Mega-Trends, Mega-Opportunities Capturing the Potential of Mobility Jagannath Rao Motorola Inc.
  2. 2. Rudy Krolopp, lead designer of the first cell phone, poses with the DynaTAC8000X (1983) and Motorola's Razr cell phone (2005) Razr2 launched in Q2 2007 Cellular Mobile Phones
  3. 3. WORLD POPULATION 4 births per second MOBILE PHONE 32 sold per second Mega Trends
  5. 5. Device Capability 325 MHz
  6. 6. Broadband Wireless IP Average data transfer rates* WiMAX HSDPA EV-DO UMTS EDGE CDMA 1X GPRS 60 kbps 115 kbps 256 kbps 400 kbps 1.0 Mbps 4.0 Mbps 35 kbps aacPlus v2 32 kbps aacPlus 64 kbps AAC/WMA 128 kbps MP3 160 kbps LTE 802.11g 4.0 Mbps 14.4 Mbps MP3 song 11 mins 6 mins 3 mins 2 mins 38 secs 10 secs 18mins 10 secs 3 sec MOTOROLA, the Stylized M Logo, and MOTOWI4 are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 (MB)
  7. 7. Ubiquitous Access to Content and Services <ul><li>TECHNOLOGY & BUSINESS DAILY SCOOP http:// / </li></ul><ul><li>Thursday, Jan 10, 2008 </li></ul><ul><li>=========================================== </li></ul><ul><li>Gadgets have always taken center stage at the Consumer Electronics Show, but this year more than ever, even the coolest devices seem to be mere means to an end -- access to content and services whenever and wherever you want them. </li></ul>
  8. 8. Mega Opportunities <ul><ul><li>“ when another 10 people out of 100 have mobile communications GDP goes up by 0.6%. The rapid expansion of communications equipment has been the single biggest factor in driving the western economy. ” </li></ul></ul>London Business School
  9. 9. Seamless Mobility Network Device Service Content Mobility PSTN GSM CDMA Wifi Server Voice Data Msg LBS
  10. 10. Opportunity - India <ul><li>Mobility and Mobile Communications are Leading the communications,information revolution, and Economic Development, not just than just replacing fixed communication </li></ul><ul><li>Wireless / mobile devices will be the first and only broadband access to the internet for many, and will play a roll similar to the cellphone for voice communications </li></ul>
  11. 11. Indian Telecom Market Opportunity Population: 1.1 Bn Urban Population: 350+ Mn Mobile Connections: >210Mn Internet Connections: ~10 Mn Broadband Connections: ~2.7 Mn Tele-density : >20% Broadband Density : ~0.2% Net Adds (Voice) : 6-7M pm Net Adds (Data) : ~0.06M pm Cable Connections: 60 mn Fixed Connections: <40 Mn (7-8m DSL upgradeable) Opportunity is to replicate the cellular success story in broadband wireless and grow to 20M+ broadband subscribers by 2010
  12. 12. Challenges / Opportunities <ul><li>Devices </li></ul><ul><ul><li>Creating a General Purpose Hand held computing / information device </li></ul></ul><ul><ul><li>Standard OS, CPU; Multiple Network Interfaces </li></ul></ul><ul><ul><li>Low – cost </li></ul></ul><ul><ul><li>Energy Source </li></ul></ul><ul><ul><li>User Interface </li></ul></ul><ul><li>Infrastructure </li></ul><ul><ul><li>Cost, Geographic coverage, Energy </li></ul></ul><ul><li>Providers </li></ul><ul><ul><li>Traditional: Going beyond voice and simple SMS </li></ul></ul><ul><ul><li>Non-Traditional: New Service / subscription models </li></ul></ul><ul><li>Applications and Services </li></ul><ul><ul><li>Need to build wireless web apps / services model </li></ul></ul><ul><li>Enterprise </li></ul><ul><ul><li>Enabling the Individual / Micro Entrepreneur, not just help big business </li></ul></ul><ul><li>Government </li></ul><ul><ul><li>Poor foundation of Web-based apps / services to bring to mobile </li></ul></ul>
  13. 13. Thank You!
  14. 14. Wireless Broadband Revolution: MotoWi 4 ALL IP, NEXT GENERATION WIRELESS BROADBAND Providing coverage in all spaces to all segments Enterprise Residential Point-to-Point Metro Mesh Backhaul Indoor WiBB WiMAX Canopy
  15. 15. ENTERPRISE MOBILITY Advanced Data Capture Mobile Computing RFID Wireless LAN Infrastructure Management Software Global Services Retail Wholesale Distribution Transportation & Travel Manufacturing Healthcare Government Field Mobility
  16. 16. Cell Phone Mobile Doctors General Practitioners are using cellular Service to deliver healthcare and medical services to rural India Mandi Prices on the Move Mobile Technology being used to remove information barriers & allow the farmers to get best price for their produce Kerala Fishermen Call in their Catch Fisherman pass valuable information on their mobile phones as to where large shoals are available and for calling for assistance when calamity strikes Applications and Services
  17. 17. Photo credit: Jan Chipchase