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Search Engine Spam Index - Types of Link Spam & Content Spam
 

Search Engine Spam Index - Types of Link Spam & Content Spam

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    Search Engine Spam Index - Types of Link Spam & Content Spam Search Engine Spam Index - Types of Link Spam & Content Spam Presentation Transcript

    • Spam Index Author: Jagadish Thaker Face Book: Jagadish.thaker Twitter: @jagadishthaker Linkedin: jagadishthaker Email:jag82_thaker@yahoo.co.in
    • Learning Objectives
      • Towards the end of this session, the participants would be able to understand how Search engines Define Spam and how to repot spam sites to SE’s.
    • Course Structure
      • Target Audience : webmasters
      • Level : Basic to Intermediate
      • Pre-requisites : Basic knowledge of Internet
      • Training Methods : Presentation
      • Evaluation : (Optional)
    • Agenda
      • What does SPAM stand for?
      • What is Search Engine Spam or Spam Index?
      • How Search Engine Define Spam?
      • Broad Categories of Search Engine Spam
      • How to report Spam?
      • Questions and Query Session
    • What does SPAM stand for? S = Stupid P = Point less A = Annoying M = Messages
    • What is Search Engine Spam or Spam Index?
      • Wikipedia Definition
      Spamdexing (also known as search spam, search engine spam or web spam ) involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.
    • What is Search Engine Spam or Spam Index?
      • General Definition by (Google, Yahoo and Bing)
      Pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results.
    • How Search Engine Define Spam?
      • Every search engine has its own guidelines.
      • They all boil down to the same thing don't try to trick our users or us.
      • They will impose harsh penalties on sites that transgress this simple rule.
      • Search engine Spam can be broken down into a few broad categories.
    • How Search Engine Define Spam?
      • Broad Categories of Search Engine Spam
      • Content Spam
      • Domain Spam
      • Link Spam
      • Redirect Spam
      • Cloaking
    • Broad Categories of Search Engine Spam
      • Content Spam:
      • This involves any attempt to deceive the SE through the manipulation of
      • on-page content, following are the types of Content Spam.
      • Keyword stuffing
      • Hidden or invisible
      • Meta tag stuffing
      • Gateway' or doorway pages
      • Scraper sites
      • Article spinning
    • Broad Categories of Search Engine Spam
      • Domain Spam:
      • Domain Spam is the registration of multiple domain names in an attempt
      • to boost rankings. This may be done in order to obtain multiple directory
      • listing, create cross-links between domains or simply as an attempt to
      • put more pages in the index to increase the odds of having a page
      • Ranked, following are the types of Domain Spam.
      • Mirror websites
      • Buying expired domains
      • DomainTypos
    • Broad Categories of Search Engine Spam
      • Link Spam:
      • Link Spam describes the use of any deceptive scheme intended
      • to boost the link popularity or page rank of the page artificially,
      • following are the type of Link Spam.
      • Link-building software
      • Link farms
      • Hidden links
      • Sybil attack
      • Spam blogs
      • Page hijacking
      • Cookie stuffing
    • Broad Categories of Search Engine Spam
      • Redirect Spam:
      • Redirect Spam involves deflecting visitors to a page other than
      • the one that was ranked. There are many schemes that create
      • doorway pages that rank well, and a variety of techniques are
      • used to redirect the visitor to another page or conceal the ranked
      • content behind a pop-over Element.
    • Broad Categories of Search Engine Spam
      • Cloaking:
      • Cloaking is the worst from of Spam from the SEO perspective.
      • Cloaking involves the use of a variety of techniques to deliver
      • optimized to the SE's, and different content to human visitors.
    • How to report Spam?
      • To report search engine spam use one of these
      • options:
      • Google (http://www.google.com/contact/spamreport.html)
      • Yahoo (http://add.yahoo.com/fast/help/us/ysearch/cgi_reportsearchspam)
      • MSN (https://support.msn.com/feedbacksearch.aspx?&st=1&wfxredirect=1)
    • Questions and Query Session