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Spam Index Author: Jagadish Thaker Face Book: Jagadish.thaker Twitter: @jagadishthaker Linkedin: jagadishthaker Email:jag8...
Learning Objectives <ul><li>Towards the end of this session, the participants would be able to understand how Search engin...
Course Structure <ul><li>Target Audience : webmasters </li></ul><ul><li>Level : Basic to Intermediate </li></ul><ul><li>Pr...
Agenda <ul><li>What does SPAM stand for? </li></ul><ul><li>What is Search Engine Spam or Spam Index? </li></ul><ul><li>How...
What does SPAM stand for? S  = Stupid P  = Point less A  = Annoying  M  = Messages
What is Search Engine Spam or Spam Index? <ul><li>Wikipedia Definition </li></ul>Spamdexing  (also known as  search spam, ...
What is Search Engine Spam or Spam Index? <ul><li>General Definition by (Google, Yahoo and Bing)  </li></ul>Pages created ...
How Search Engine Define Spam? <ul><li>Every search engine has its own guidelines. </li></ul><ul><li>They all boil down to...
How Search Engine Define Spam? <ul><li>Broad Categories of Search Engine Spam </li></ul><ul><li>Content Spam </li></ul><ul...
Broad Categories of Search Engine Spam <ul><li>Content Spam: </li></ul><ul><li>This involves any attempt to deceive the SE...
Broad Categories of Search Engine Spam <ul><li>Domain Spam: </li></ul><ul><li>Domain Spam is the registration of multiple ...
Broad Categories of Search Engine Spam <ul><li>Link Spam: </li></ul><ul><li>Link Spam describes the use of any deceptive s...
Broad Categories of Search Engine Spam <ul><li>Redirect Spam: </li></ul><ul><li>Redirect Spam involves deflecting visitors...
Broad Categories of Search Engine Spam <ul><li>Cloaking: </li></ul><ul><li>Cloaking is the worst from of Spam from the SEO...
How to report Spam? <ul><li>To report search engine spam use one of these </li></ul><ul><li>options: </li></ul><ul><li>Goo...
Questions and Query Session
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Search Engine Spam Index - Types of Link Spam & Content Spam

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Transcript of "Search Engine Spam Index - Types of Link Spam & Content Spam"

  1. 1. Spam Index Author: Jagadish Thaker Face Book: Jagadish.thaker Twitter: @jagadishthaker Linkedin: jagadishthaker Email:jag82_thaker@yahoo.co.in
  2. 2. Learning Objectives <ul><li>Towards the end of this session, the participants would be able to understand how Search engines Define Spam and how to repot spam sites to SE’s. </li></ul>
  3. 3. Course Structure <ul><li>Target Audience : webmasters </li></ul><ul><li>Level : Basic to Intermediate </li></ul><ul><li>Pre-requisites : Basic knowledge of Internet </li></ul><ul><li>Training Methods : Presentation </li></ul><ul><li>Evaluation : (Optional) </li></ul>
  4. 4. Agenda <ul><li>What does SPAM stand for? </li></ul><ul><li>What is Search Engine Spam or Spam Index? </li></ul><ul><li>How Search Engine Define Spam? </li></ul><ul><li>Broad Categories of Search Engine Spam </li></ul><ul><li>How to report Spam? </li></ul><ul><li>Questions and Query Session </li></ul>
  5. 5. What does SPAM stand for? S = Stupid P = Point less A = Annoying M = Messages
  6. 6. What is Search Engine Spam or Spam Index? <ul><li>Wikipedia Definition </li></ul>Spamdexing (also known as search spam, search engine spam or web spam ) involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.
  7. 7. What is Search Engine Spam or Spam Index? <ul><li>General Definition by (Google, Yahoo and Bing) </li></ul>Pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results.
  8. 8. How Search Engine Define Spam? <ul><li>Every search engine has its own guidelines. </li></ul><ul><li>They all boil down to the same thing don't try to trick our users or us. </li></ul><ul><li>They will impose harsh penalties on sites that transgress this simple rule. </li></ul><ul><li>Search engine Spam can be broken down into a few broad categories. </li></ul>
  9. 9. How Search Engine Define Spam? <ul><li>Broad Categories of Search Engine Spam </li></ul><ul><li>Content Spam </li></ul><ul><li>Domain Spam </li></ul><ul><li>Link Spam </li></ul><ul><li>Redirect Spam </li></ul><ul><li>Cloaking </li></ul>
  10. 10. Broad Categories of Search Engine Spam <ul><li>Content Spam: </li></ul><ul><li>This involves any attempt to deceive the SE through the manipulation of </li></ul><ul><li>on-page content, following are the types of Content Spam. </li></ul><ul><li>Keyword stuffing </li></ul><ul><li>Hidden or invisible </li></ul><ul><li>Meta tag stuffing </li></ul><ul><li>Gateway' or doorway pages </li></ul><ul><li>Scraper sites </li></ul><ul><li>Article spinning </li></ul>
  11. 11. Broad Categories of Search Engine Spam <ul><li>Domain Spam: </li></ul><ul><li>Domain Spam is the registration of multiple domain names in an attempt </li></ul><ul><li>to boost rankings. This may be done in order to obtain multiple directory </li></ul><ul><li>listing, create cross-links between domains or simply as an attempt to </li></ul><ul><li>put more pages in the index to increase the odds of having a page </li></ul><ul><li>Ranked, following are the types of Domain Spam. </li></ul><ul><li>Mirror websites </li></ul><ul><li>Buying expired domains </li></ul><ul><li>DomainTypos </li></ul>
  12. 12. Broad Categories of Search Engine Spam <ul><li>Link Spam: </li></ul><ul><li>Link Spam describes the use of any deceptive scheme intended </li></ul><ul><li>to boost the link popularity or page rank of the page artificially, </li></ul><ul><li>following are the type of Link Spam. </li></ul><ul><li>Link-building software </li></ul><ul><li>Link farms </li></ul><ul><li>Hidden links </li></ul><ul><li>Sybil attack </li></ul><ul><li>Spam blogs </li></ul><ul><li>Page hijacking </li></ul><ul><li>Cookie stuffing </li></ul>
  13. 13. Broad Categories of Search Engine Spam <ul><li>Redirect Spam: </li></ul><ul><li>Redirect Spam involves deflecting visitors to a page other than </li></ul><ul><li>the one that was ranked. There are many schemes that create </li></ul><ul><li>doorway pages that rank well, and a variety of techniques are </li></ul><ul><li>used to redirect the visitor to another page or conceal the ranked </li></ul><ul><li>content behind a pop-over Element. </li></ul>
  14. 14. Broad Categories of Search Engine Spam <ul><li>Cloaking: </li></ul><ul><li>Cloaking is the worst from of Spam from the SEO perspective. </li></ul><ul><li>Cloaking involves the use of a variety of techniques to deliver </li></ul><ul><li>optimized to the SE's, and different content to human visitors. </li></ul>
  15. 15. How to report Spam? <ul><li>To report search engine spam use one of these </li></ul><ul><li>options: </li></ul><ul><li>Google (http://www.google.com/contact/spamreport.html) </li></ul><ul><li>Yahoo (http://add.yahoo.com/fast/help/us/ysearch/cgi_reportsearchspam) </li></ul><ul><li>MSN (https://support.msn.com/feedbacksearch.aspx?&st=1&wfxredirect=1) </li></ul>
  16. 16. Questions and Query Session
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