Search Engine Spam Index - Types of Link Spam & Content Spam
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  • 1. Spam Index Author: Jagadish Thaker Face Book: Jagadish.thaker Twitter: @jagadishthaker Linkedin: jagadishthaker Email:jag82_thaker@yahoo.co.in
  • 2. Learning Objectives
    • Towards the end of this session, the participants would be able to understand how Search engines Define Spam and how to repot spam sites to SE’s.
  • 3. Course Structure
    • Target Audience : webmasters
    • Level : Basic to Intermediate
    • Pre-requisites : Basic knowledge of Internet
    • Training Methods : Presentation
    • Evaluation : (Optional)
  • 4. Agenda
    • What does SPAM stand for?
    • What is Search Engine Spam or Spam Index?
    • How Search Engine Define Spam?
    • Broad Categories of Search Engine Spam
    • How to report Spam?
    • Questions and Query Session
  • 5. What does SPAM stand for? S = Stupid P = Point less A = Annoying M = Messages
  • 6. What is Search Engine Spam or Spam Index?
    • Wikipedia Definition
    Spamdexing (also known as search spam, search engine spam or web spam ) involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.
  • 7. What is Search Engine Spam or Spam Index?
    • General Definition by (Google, Yahoo and Bing)
    Pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results.
  • 8. How Search Engine Define Spam?
    • Every search engine has its own guidelines.
    • They all boil down to the same thing don't try to trick our users or us.
    • They will impose harsh penalties on sites that transgress this simple rule.
    • Search engine Spam can be broken down into a few broad categories.
  • 9. How Search Engine Define Spam?
    • Broad Categories of Search Engine Spam
    • Content Spam
    • Domain Spam
    • Link Spam
    • Redirect Spam
    • Cloaking
  • 10. Broad Categories of Search Engine Spam
    • Content Spam:
    • This involves any attempt to deceive the SE through the manipulation of
    • on-page content, following are the types of Content Spam.
    • Keyword stuffing
    • Hidden or invisible
    • Meta tag stuffing
    • Gateway' or doorway pages
    • Scraper sites
    • Article spinning
  • 11. Broad Categories of Search Engine Spam
    • Domain Spam:
    • Domain Spam is the registration of multiple domain names in an attempt
    • to boost rankings. This may be done in order to obtain multiple directory
    • listing, create cross-links between domains or simply as an attempt to
    • put more pages in the index to increase the odds of having a page
    • Ranked, following are the types of Domain Spam.
    • Mirror websites
    • Buying expired domains
    • DomainTypos
  • 12. Broad Categories of Search Engine Spam
    • Link Spam:
    • Link Spam describes the use of any deceptive scheme intended
    • to boost the link popularity or page rank of the page artificially,
    • following are the type of Link Spam.
    • Link-building software
    • Link farms
    • Hidden links
    • Sybil attack
    • Spam blogs
    • Page hijacking
    • Cookie stuffing
  • 13. Broad Categories of Search Engine Spam
    • Redirect Spam:
    • Redirect Spam involves deflecting visitors to a page other than
    • the one that was ranked. There are many schemes that create
    • doorway pages that rank well, and a variety of techniques are
    • used to redirect the visitor to another page or conceal the ranked
    • content behind a pop-over Element.
  • 14. Broad Categories of Search Engine Spam
    • Cloaking:
    • Cloaking is the worst from of Spam from the SEO perspective.
    • Cloaking involves the use of a variety of techniques to deliver
    • optimized to the SE's, and different content to human visitors.
  • 15. How to report Spam?
    • To report search engine spam use one of these
    • options:
    • Google (http://www.google.com/contact/spamreport.html)
    • Yahoo (http://add.yahoo.com/fast/help/us/ysearch/cgi_reportsearchspam)
    • MSN (https://support.msn.com/feedbacksearch.aspx?&st=1&wfxredirect=1)
  • 16. Questions and Query Session