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28) The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?
A. Reviewing videotapes of a recent focus group.
B. Looking through the company's marketing information system to see past sales trends.
C. Spending time in stores observing customers' behavior.
D. Making phone calls to some of the best customers to learn their interest in a new line of clothing.