Writing a great marketing plan: 7 essential elements

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90 Sec Decks is a series of presentations that neatly and clearly break down major marketing concepts for your consumption in 9 slides or less. All of the presentations are provided under a Creative Commons Attribution 3.0 Unported License, so by all means download, modify, share and enjoy! All I ask in return is an acknowledgement link.

In this installment, I cover the 7 essentials you need to cover for an effective, actionable marketing plan.

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Writing a great marketing plan: 7 essential elements

  1. 1. Smart marketing in 9 slides or less Writing Great Marketing Plans: 7 Essential Elements Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  2. 2. To be effective, any marketing plan should contain 7 basic elements. Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  3. 3. 1 Wy “Why am I doing this?” Outline the situation, and why a marketing solution is necessary Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  4. 4. 2 Wo “Who am I marketing to?” What are their: • Likes/dislikes? • Age groups? • Interests? • Incomes? • Locations? • Opinions? Know your Image by Ann C utting customer Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  5. 5. 3 Wt “What do I want them to do?” Make your objectives SMART: Specific, Measurable, Achievable, Realistic, Time-driven “We’re going to…” “…dominate the goat- “…persuade goat-farmers to milking industry, woo, buy $627’s-worth of milking yeah!” equipment by 2011, woo, yeah!” Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  6. 6. 4 Hw “How am I going to reach them?” Online advertising? Email? Social media? Content marketing? Direct mail? Field events? TV? Press releases? Door-to-door salesmen? Sandwich boards? Skywriting? PPC? SEM? SEO? WTF? Twitter? Branding? Facebook ads? Billboards? Bus wraps? Sweepstakes? Radio? Yellow Pages? Sign-spinners? Balloons? Magazine ads? User-generated content? { #1 What you’ll do For each channel, state: #2 Why it makes sense Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  7. 7. 5 Wn “When am I going to do all this?” Plot out each channel over time & look for oppty’s to overlap & integrate …and don’t forget to account for lead time! Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  8. 8. 6 $$ “How much am I going to spend?” Figure out your total budget, and divide it up across your proposed marketing channels. vine Image by Ron Le Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  9. 9. 7 Su “How will I measure success?” Sales? New subscribers? Website traffic? Retweets? Which metrics are important? (tell me, dammit!) Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  10. 10. Let’s face it: Marketing is hard work Ensure the effort’s worth it with a good plan. Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License

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