90 Sec Deck: Why is branding important for small businesses?

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90 Sec Decks is a series of presentations that neatly and clearly break down major marketing concepts for your consumption in 9 slides or less. All of the presentations are provided under a Creative Commons Attribution 3.0 Unported License, so by all means download, modify, share and enjoy! All I ask in return is an acknowledgement link.

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90 Sec Deck: Why is branding important for small businesses?

  1. 1. Smart marketing in 9 slides or less Why is Branding Important? Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  2. 2. Image by Samuel Mann Most small businesses rely on just one advantage: LOCATION Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  3. 3. Which is fine, so long as you’re the only game in town. This is called a “Local Monopoly” Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  4. 4. But if a comparable competitor moves in, customers will choose whichever product is lower-priced. Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  5. 5. A price war erupts, permanently eroding profits. This is called Commoditization. (There are no winners in this scenario) Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  6. 6. Branding counters this downward spiral by explaining why your product is unique. Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  7. 7. Branding communicates value beyond the price tag. Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  8. 8. And branding forges an emotional bond with your customers that enhances loyalty. Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  9. 9. Tired of pointless price wars? Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
  10. 10. Fight the commoditization of your business with branding! Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License

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