Perspectives On Digital Cultures

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a breif discription about roles of Mass media in the societies

a breif discription about roles of Mass media in the societies

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  • thank you for advice. as you sugested, I will focus on commercial aspect of social media.
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    Ahmad
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  • You have included too much information in this for one assignment, you need to focus on a smaller topic and then relate that to the mass media and information society. What are you interested in? You might want to focus on a commercial aspect of social media - eg customer feedback on amazon.com. Make sure you choose something you're interested in.

    Your usage of slideshare to share your presentation is great - well done!
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  • 1. Perspectives on Digital CulturesPresentation
    1
    Ahmad Jafaripanah
  • 2. Proposed Question:
    What kind of roles do they play in the societies?
    Relationship between mass media and societies
    Why are the interests in mass media raised every day ?
    Perspectives on Digital CulturesPresentation
    2
    Ahmad Jafaripanah
  • 3. Background
    Impact of technology development on the societies
    Media as a main communication tool
    Combination;
    Media
    +
    New Technology =
    Information Societies
    Perspectives on Digital CulturesPresentation
    3
    Ahmad Jafaripanah
  • 4. What is Information Society?
    • Main aspects
    Community :
    Information is a main solution to problems
    Emphasis on new skills
    Defining information literacy
    • Early definition of information literacy enveloped into a description of what skills need to be informed accurately (Doyle,1994)
    Perspectives on Digital CulturesPresentation
    4
    Ahmad Jafaripanah
  • 5. History
    • The study of written communication was taken very seriously in ancient Greece and Rome (Briggs & Burk, 2002: 1)
    • 6. long-distance transmission of written messages, Telegraph - Samuel f. Murse(1837)
    • 7. Telephone- Alexander Graham Bell (1876)
    • 8. Radio - Guglielmo Marconi (1895)
    • 9. Television - Philo Taylor Farnsworth or Vladimir Zworykin ( 1926)
    Early 1990
    • Information Revolution, WWW, Internet,
    • 10. Digital , online Media
    Source: Online , Internet
    Perspectives on Digital CulturesPresentation
    5
    Ahmad Jafaripanah
  • 11. Perspectives on Digital CulturesPresentation
    What are Mass Media?
    any kind of messages, communications or contacts that have been made or sent by an organization, group or individuals, printed, released or addressed to a large number of audiences in the communities.
    “By definition, mass communication is a message created by a person or a group of people sent through a transmitting device (a medium) to a large audience or market.”
    (Lane B., media literacy, Online)
    6
    Ahmad Jafaripanah
  • 12. Perspectives on Digital CulturesPresentation
    Why Mass Media are Important?
    Main element of communication
    Information literacy is developing everyday
    Access to the media is becoming more
    7
    Ahmad Jafaripanah
  • 15. Perspectives on Digital CulturesPresentation
    Why Mass Media are Important? Continued
    According to a Nielsen analysis of a media study conducted by the Council for Research Excellence
    • 77% of adults are reached by broadcast, radio on a daily basis
    • 16. 95% television
    • 17. 64%, Web, Internet (excluding email) 57% newspaper and magazines
    • 18. 90% of consumers listen to some form of audio media per day
    • 19. Almost 80% of those aged 18 to 34 listening to broadcast radio on the average day
    (Loechner, 2009, Media Post blog, online)
    8
    Ahmad Jafaripanah
  • 20. Perspectives on Digital CulturesPresentation
    Mass Media may be misused;
    Deceive community
    Propaganda
    Fundamental views
    Porno
    Video:
    http://www.youtube.com/watch?v=iYhCn0jf46U
    9
    Ahmad Jafaripanah
  • 21. References:
    Briggs, A & Burke, P. (2002). A history of the media. Cambridge: Politty Press. 1.
    Doyle. Christina.S (June 1994). Information Literacy in the Information Society. New York: Syrcus University. Introduction.
    Lane, B. (Jun 29, 2007). What is Mass Media?Available: http://medialiteracy.suite101.com/article.cfm/what_is_mass_media_. Last accessed 16/11/2009.
    Leochner,J. (2009). Radio Dominant Audio Device. Available: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117009
    Last accessed 29/11/2009.
    Youtube, Internet, Online Services
    Perspectives on Digital CulturesPresentation
    10
    Ahmad Jafaripanah