Perspectives on Digital CulturesPresentation<br />1<br />Ahmad Jafaripanah<br />
Proposed Question:<br />What kind of roles do they play in the societies?<br />Relationship between mass media and societi...
Background <br />Impact of technology development on the societies <br />Media as a main communication tool <br />Combinat...
What is Information Society?<br /><ul><li>Main aspects</li></ul>Community :<br /> Information is a main solution to proble...
History<br /><ul><li>The study of written communication was taken very seriously in ancient Greece and Rome (Briggs & Burk...
 long-distance transmission of written messages, Telegraph - Samuel f. Murse(1837)
Telephone- Alexander Graham Bell (1876)
Radio - Guglielmo Marconi (1895)
Television - Philo Taylor Farnsworth or Vladimir Zworykin ( 1926)</li></ul>Early 1990 <br /><ul><li>Information Revolution...
Digital , online Media </li></ul>Source: Online , Internet<br />Perspectives on Digital CulturesPresentation<br />5<br />A...
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Perspectives On Digital Cultures

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a breif discription about roles of Mass media in the societies

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  • thank you for advice. as you sugested, I will focus on commercial aspect of social media.
    Regards
    Ahmad
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  • You have included too much information in this for one assignment, you need to focus on a smaller topic and then relate that to the mass media and information society. What are you interested in? You might want to focus on a commercial aspect of social media - eg customer feedback on amazon.com. Make sure you choose something you're interested in.

    Your usage of slideshare to share your presentation is great - well done!
    eve
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Perspectives On Digital Cultures

  1. 1. Perspectives on Digital CulturesPresentation<br />1<br />Ahmad Jafaripanah<br />
  2. 2. Proposed Question:<br />What kind of roles do they play in the societies?<br />Relationship between mass media and societies<br />Why are the interests in mass media raised every day ?<br />Perspectives on Digital CulturesPresentation<br />2<br />Ahmad Jafaripanah<br />
  3. 3. Background <br />Impact of technology development on the societies <br />Media as a main communication tool <br />Combination;<br />Media <br /> + <br />New Technology =<br />Information Societies <br />Perspectives on Digital CulturesPresentation<br />3<br />Ahmad Jafaripanah<br />
  4. 4. What is Information Society?<br /><ul><li>Main aspects</li></ul>Community :<br /> Information is a main solution to problems<br />Emphasis on new skills<br />Defining information literacy<br /><ul><li>Early definition of information literacy enveloped into a description of what skills need to be informed accurately (Doyle,1994)</li></ul>Perspectives on Digital CulturesPresentation<br />4<br />Ahmad Jafaripanah<br />
  5. 5. History<br /><ul><li>The study of written communication was taken very seriously in ancient Greece and Rome (Briggs & Burk, 2002: 1)
  6. 6. long-distance transmission of written messages, Telegraph - Samuel f. Murse(1837)
  7. 7. Telephone- Alexander Graham Bell (1876)
  8. 8. Radio - Guglielmo Marconi (1895)
  9. 9. Television - Philo Taylor Farnsworth or Vladimir Zworykin ( 1926)</li></ul>Early 1990 <br /><ul><li>Information Revolution, WWW, Internet,
  10. 10. Digital , online Media </li></ul>Source: Online , Internet<br />Perspectives on Digital CulturesPresentation<br />5<br />Ahmad Jafaripanah<br />
  11. 11. Perspectives on Digital CulturesPresentation<br />What are Mass Media?<br />any kind of messages, communications or contacts that have been made or sent by an organization, group or individuals, printed, released or addressed to a large number of audiences in the communities.<br /> “By definition, mass communication is a message created by a person or a group of people sent through a transmitting device (a medium) to a large audience or market.”<br /> (Lane B., media literacy, Online)<br />6<br />Ahmad Jafaripanah<br />
  12. 12. Perspectives on Digital CulturesPresentation<br />Why Mass Media are Important?<br />Main element of communication<br />Information literacy is developing everyday<br />Access to the media is becoming more<br /><ul><li>Available
  13. 13. Popular
  14. 14. Cheap</li></ul>7<br />Ahmad Jafaripanah<br />
  15. 15. Perspectives on Digital CulturesPresentation<br />Why Mass Media are Important? Continued<br />According to a Nielsen analysis of a media study conducted by the Council for Research Excellence<br /><ul><li>77% of adults are reached by broadcast, radio on a daily basis
  16. 16. 95% television
  17. 17. 64%, Web, Internet (excluding email) 57% newspaper and magazines
  18. 18. 90% of consumers listen to some form of audio media per day
  19. 19. Almost 80% of those aged 18 to 34 listening to broadcast radio on the average day</li></ul>(Loechner, 2009, Media Post blog, online) <br />8<br />Ahmad Jafaripanah<br />
  20. 20. Perspectives on Digital CulturesPresentation<br />Mass Media may be misused;<br />Deceive community<br />Propaganda<br />Fundamental views<br />Porno <br />Video:<br />http://www.youtube.com/watch?v=iYhCn0jf46U<br />9<br />Ahmad Jafaripanah<br />
  21. 21. References:<br />Briggs, A & Burke, P. (2002). A history of the media. Cambridge: Politty Press. 1. <br />Doyle. Christina.S (June 1994). Information Literacy in the Information Society. New York: Syrcus University. Introduction. <br />Lane, B. (Jun 29, 2007). What is Mass Media?Available: http://medialiteracy.suite101.com/article.cfm/what_is_mass_media_. Last accessed 16/11/2009. <br />Leochner,J. (2009). Radio Dominant Audio Device. Available: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117009<br />Last accessed 29/11/2009. <br />Youtube, Internet, Online Services <br />Perspectives on Digital CulturesPresentation<br />10<br />Ahmad Jafaripanah<br />

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