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Social Media Importance

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A lecture presented to Media students. It includes some statistics about Social Media in MENA region, and specifically in Palestine.

A lecture presented to Media students. It includes some statistics about Social Media in MENA region, and specifically in Palestine.

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  • 1. Jafar Hajeer min7a.com August, 2014
  • 2. Agenda Definition Numbers Talk! Traditional vs. Social Importance from Goals! Power to Change Media Students Not Farmville
  • 3. Definition Internet-based applications. Web 2.0 Creation and exchange of user-generated content. Mobile and web-based technologies Highly interactive. Share, co-create, discuss, and modify user-generated content.
  • 4. Numbers Talk! Internet: ◦ Worldwide: 2.9 Billions. ◦ Arab World: 86 millions (2012) ◦ Palestine: 1.5 millions (%57)
  • 5. Numbers Talk! Facebook: ◦ Worldwide: 2.9 Billions. ◦ Arab World: 55 million users (May 2013) 81 million users (May 2014) Penetration rate 21.5% 32% Female users 67% between 15-29 years old. ◦ Palestine: 1.1 millions. 42% Female users.
  • 6. Numbers Talk! Facebook: ◦ 802 millions log in daily. ◦ 5 new profiles per second. ◦ 83 million fake profiles. ◦ 300 million photos uploaded daily. ◦ In 1 minute: 510 comments 293K status updates 136K photos uploaded.
  • 7. Numbers Talk! Facebook Penetration:
  • 8. Numbers Talk! Top pages in Palestine: Jawwal: 750K (local fans) ‫نفسك‬ ‫:ثقف‬ 518K Paltel: 463K ‫اإلخبارية‬ ‫قدس‬ ‫:شبكة‬ 462K ‫عساف‬ ‫:محمد‬ 403K
  • 9. Numbers Talk! Top Brands in Palestine: Jawwal Paltel Wataniya Mobile ‫العرائس‬ ‫لبدل‬ ‫روزاليندا‬ ‫مركز‬ Akram Sbitany
  • 10. Numbers Talk! Top Media pages in Palestine: ‫اإلخبارية‬ ‫قدس‬ ‫شبكة‬ ‫القدس‬ ‫فلسطين‬ ‫تلفزيون‬ Shehab News Agency MBC1
  • 11. Numbers Talk! Worldwide: ◦ 271 Active Users. ◦ 500 millions daily tweets ◦ 78% of users on mobile Arab World: ◦ 5.8 (May 2014) ◦ 40% of them from Saudi Arabia (2.4 millions) ◦ 17.2 millions daily tweets from Arab World. 40% from Saudi Arabia. 17% from Egypt 10% from Kuwait. Palestine: ◦ 37K users.
  • 12. Numbers Talk! Twitter Penetration:
  • 13. Numbers Talk! Top twitter profiles in Palestine @MohammedAssaf89 : 815K @abdelbariatwan : 470K @khanfarw : 420K @Darwishiat: 396K @TamimBarghouti: 389K
  • 14. Numbers Talk! Twitter: ◦ Top twitter brands in Palestine @JawwalPal 61K @Paltelco 12K @Wmpalestine 2K ◦ Top twitter media accounts in Palestine @AqsaTVChannel 87K @QudsN 76K @felesteenonline 13K
  • 15. Numbers Talk! Worldwide: ◦ 200 millions Active Users. ◦ 2 new users per second ◦ 42% update their profile regularly. ◦ 10 million endorsements daily. ◦ 39% pay for LinkedIn Premium ◦ 2.7 million business pages.
  • 16. Numbers Talk! Arab World: ◦ 8.5 millions Users. ◦ Penetration rate 3.7% ◦ UAE, SA, Egypt with highest number of users. ◦ UAE, Qatar, Bahrain, Kuwait & Lebanon with highest penetration rate.
  • 17. Numbers Talk! 75 millions Daily Users. Top country in MENA is UAE, followed by SA, Kuwait & Lebanon. 1.6 Billion daily likes. 60 million daily photos.
  • 18. Numbers Talk! Worldwide: ◦ 1 Billion unique visitors per month. ◦ 6 billion hours of video watched per month ◦ 100 hours of video uploaded per minute. ◦ Youtube reach US adults 18-34 more than any cable networks!
  • 19. Numbers Talk! Arab world: ◦ 285 million videos played daily, which is 2nd highest region consumption in the world. ◦ 2 hours from MENA are uploaded to Youtube per minute. ◦ 50% from users in KSA are on mobile. ◦ KSA is #1 worldwide in term of Youtube views. 90 million daily view!!
  • 20. Numbers Talk! Youtube: ◦ Top Channels in Palestine: Alfalstiniah Ch : ◦ 14 K subscribers ◦ 6 M views Quds N ◦ 17 K subscribers ◦ 4 M views Jawwal ◦ 8 K subscribers ◦ 1.7 M views
  • 21. Case Studies ◦ QudsN Facebook page ◦ Kharabeesh Youtube Channel ◦ Ahlam Al-Najdi instagram account.
  • 22. Social vs Traditional ◦ Passive vs Interactive ◦ Immediate Call-to-action ◦ Build relationships ◦ Target person and his friends. ◦ Specific audience. ◦ Report-ability ◦ Time!
  • 23. Importance per sector ◦ Enterprises: Jawwal: ◦ Targets? ◦ Posts? ◦ Frequency? Coca Cola ◦ Targets? ◦ Posts? ◦ Frequency? Emotional vs products? Personalized content (Coca Cola instagram) KLM Case Study (Video) Nescafe Malaysia Case Study (Video) My story with Sbitany
  • 24. Importance per sector ◦ Startups , SMEs Cost reduction? Under spotlight? Great Success stories ◦ ‫فارس‬ ‫فطور‬(‫فيديو‬) ◦ senderyla_store Start from 200 SARs 4K monthly earnings 11 K followers.
  • 25. Importance per sector ◦ Media / Journalism Between ignorance, trying to follow up, and big success ◦ Al-Ayyam news paper ! ◦ Moaath Shraideh ◦ Al-Quds news paper ‫بعد‬ ‫المطبوعة‬ ‫نسختها‬ ‫إصدار‬ ‫أوقفت‬ ‫البريطانية‬ ‫المعارف‬ ‫دائرة‬٢٤٤‫من‬ ‫عاما‬ ‫اإللكترونية‬ ‫النسخة‬ ‫على‬ ‫فقط‬ ‫لتعتمد‬ ‫المستمر‬ ‫اإلصدار‬
  • 26. Importance per sector ◦ Social/Charitable initiatives Dubarah ◦ Case study: check FB/ website. Qawareb ‫قروش‬ ‫تسعة‬
  • 27. Importance per sector ◦ Celebrities ‫أدرعي‬ ‫أفيخاي‬ ◦ ‫مهم‬ ‫تقرير‬ ‫رانيا‬ ‫الملكة‬ ‫د‬.‫فياض‬ ‫سالم‬ ◦ ‫الضرائب‬ ‫شرح‬ ‫فيديو‬
  • 28. Importance per sector ◦ Websites ‫قدس‬ ‫شبكة‬ ‫منحة‬ ‫طب‬ ‫ويب‬
  • 29. Power to Change ◦ Power of hashtag
  • 30. Power to Change ◦ Again, power of hashtag
  • 31. Media Students ◦ New Career Path. ◦ Market needs experts. ◦ Internet is everywhere ◦ Don’t wait courses. ◦ Technology is easy. ◦ Entrepreneurship ◦ Basem Yousef.
  • 32. Not Farmville ◦ Facebook User vs Social media expert ◦ How to shape posts? ◦ How to use photos, videos, infographics?

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