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Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
Design principles
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Design principles

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A slideshow highlighting key features of design. As utilized in Mr. Johnson's Graphic Design class.

A slideshow highlighting key features of design. As utilized in Mr. Johnson's Graphic Design class.

Published in: Design, Technology
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  • 1. You’ve Got the Look Principles of Effective Graphic & Publication Design
  • 2. Four Basic Principles • • • • Contrast Repetition Alignment Proximity
  • 3. Proximity • Group Related Items Together • Keep space between unrelated items
  • 4. Bad Proximity Example What must Mike “The Eye” do to make it around this card?
  • 5. Good Proximity Example What must Mike “The Eye” do to make it around this card?
  • 6. Misused Proximity • None related objects in proximity gain an unwanted relationship
  • 7. Correct Proximity • Grouping related objects corrects problem
  • 8. Another Proximity Example Bad Everything close to everything Good Related things in close proximity to each other
  • 9. Another Proximity Example
  • 10. White Space Active White Space: -Provides the eye a “breath” while reading the design. -Breaks up ideas Passive White Space (2 kinds): -Passive Object Space (like between letters) -Space on a page that serves no design point
  • 11. White Space
  • 12. White Space
  • 13. White Space
  • 14. Check Your Proximity • Squint your eyes – Less the 3-5 is good • Group with purpose
  • 15. Another Proximity Example
  • 16. Alignment • Not just left, right, center, anymore Apurposee n t lI g m • Place with • Visual connections
  • 17. Alignment Example
  • 18. Right Alignment Example
  • 19. Alignment in Web Design
  • 20. Center Alignment = Bad • Formal • Sedate • Amatuer • Boring!
  • 21. Which looks more professional???
  • 22. Centering with Style You You are are You You are are warmly warmly invited invited warmly warmly invited invited to to attend! attend! to to attend! attend! • Make it obvious • experiment with the centered block • Add drama another way
  • 23. Justified text • Spaces letters so they fill the text box • Hard to use, hard to master This text is being justified inside a text box. Because of the wording it has all sorts of funny spacing
  • 24. Justified text
  • 25. Justified text
  • 26. White Space • Don’t trap white space
  • 27. White Space • If you have a line use it
  • 28. Summing Up Alignment • Find the lines and use them • Stay away from Center • Everything has a purpose
  • 29. Another Proximity Example
  • 30. Contrast
  • 31. Contrast Definition The difference in visual properties that makes an object (or its representation in an image) distinguishable from other objects and the background. en.wikipedia.org/wiki/Contrast
  • 32. Color Contrast • 1/8 male colorblind • I don’t want to “really” look • Use “Complimentary” Colors
  • 33. Color Contrast (examples) It is It is Hard to Easy to read Read Complimentary colors together Similair colors Together
  • 34. Color Contrast (examples)
  • 35. Color Contrast (examples)
  • 36. Color Meaning (color break) The following site has an incredible (and incredibly fun) look into colors, their meaning, and the best way to use them. Enjoy! http://www.mariaclaudiacortes.com/colors/Colors.html
  • 37. Size Contrast • Differences effect where and how we look • Big objects demand attention • Small objects can be overlooked • Great differences in size can draw extra attention to objects
  • 38. Size Contrast (examples)
  • 39. Size Contrast (examples)
  • 40. Size Contrast (examples)
  • 41. Size Contrast (examples)
  • 42. Shape Contrast • Shapes can hide or highlight • Shapes guide us through the document
  • 43. Shape Contrast (examples)
  • 44. Shape Contrast (examples)
  • 45. Shape Contrast (examples)
  • 46. Contrast • Keep color, size and shape in mind always • When in doubt Switch it out
  • 47. Another Proximity Example
  • 48. Repetition • Repeat some aspect of the design throughout the entire piece. • Repeat some aspect of the design throughout the entire piece.
  • 49. Repetition Basics • Repeat formatting/color for related sections of a publication
  • 50. Repetition = Review • No repetition your eyes just wander off the page
  • 51. Repetition = Review • Repeating an element makes the eyes bounce.
  • 52. Repetition = Identity • Use the same/similair objects to tie your pieces together. • Typeface • Film Reel
  • 53. Another Proximity Example
  • 54. CARP – Grading • PS – Proximity Space • PO – Proximity Objects • CS – Contrast Shape • CC – Contrast Color • CZ – Contrast Size • RD – Repetition Design • RF – Repetition Formatting/Font • AO – Alignment of Objects • AL – Alignment Using implied Lines

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