What kind of media institution
might distribute your media
product and why?
In order to make decisions on the distribution of my
film I researched into various different film studios
(both independe...
Film Studios: Film London Microwave
scheme
Film London’s Microwave is supported by
the BFI, the scheme sustains micro-budg...
Film Studios: Hammer Films
Hammer Films is based within the UK within
London and has been around since the 1930’s
and only...
Film Studios: Lions Gate Entertainment
Lions Gate is also another potential distribution
company although it is an America...
Simultaneous release or otherwise?
It is also a priority that I decide whether I release my film
chronologically through l...
Simultaneous release or otherwise?
However due to the fact most profit from films comes from DVD sales and as
my film is a...
Cinemas
The marketing campaign will aim to grasp the attention of the audience
within the UK as it is a British film so th...
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Q3 Evaluation

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Q3 Evaluation

  1. 1. What kind of media institution might distribute your media product and why?
  2. 2. In order to make decisions on the distribution of my film I researched into various different film studios (both independent and mini-major) that could potentially distribute my film. My film would have to be either an independent film or a mini-major. On a small budget I would need the help of a film and media agency to help budget my film. My film will be London based so financial help from a company within London would be most suited. In this case I could possibly make use of the Microwave scheme. I also looked at various film studios in the UK.
  3. 3. Film Studios: Film London Microwave scheme Film London’s Microwave is supported by the BFI, the scheme sustains micro-budget films developed in London. Collecting an appropriate budget from this company will help me to develop my to develop my film in a short amount of time and on a small budget so we will have the opportunity to gain profit.
  4. 4. Film Studios: Hammer Films Hammer Films is based within the UK within London and has been around since the 1930’s and only recently returned, as a well known company it would be desirable as a company for my film. Hammer Films is known for producing science fiction, horror and thrillers which would make it appropriate for my film as a thriller. Although recently they’ve produced films like The Woman In Black and Let Me In which are rather large and well-known films that are made on a much larger budget than I intended.
  5. 5. Film Studios: Lions Gate Entertainment Lions Gate is also another potential distribution company although it is an American company it serves in the United Kingdom and is a large company that produces successful mini-major films. Lionsgate brought us films such as the ‘Saw’ films, ‘The Last Exorcism’, ‘Silent Hill’ and such. Although the company produce a lot of movies and so our film would be in competition with various other films also. Lionsgate was also the successor to the company that distributed the low-budget American horror film ‘The Blair Witch Project’ which created a great success
  6. 6. Simultaneous release or otherwise? It is also a priority that I decide whether I release my film chronologically through large periods of time or whether I simultaneously release my film, releasing the film both theatrically and on DVD, on demand and such within a small or no period of time between each other. Traditionally movies are released first in the cinema and the onto DVD some months later, and then even more months after that onto Demand on TV and such. This method works in giving a period of time where I could earn profit from the movie from it’s current release.
  7. 7. Simultaneous release or otherwise? However due to the fact most profit from films comes from DVD sales and as my film is a small film a simultaneous released might be deemed more appropriate. Giving me the chance to earn all the profit from my film from the various different sales. It would also mean, due to a small budget, we would only require spending money on a single marketing campaign rather than several. Due to the small budget of my film I believe it should be released simultaneously. I would suggest the DVD be released shortly after the theatrical and then the rest shortly after that. I would want a short space of time in which it was available only within the cinema to give the film a chance to be seen at the cinema before it’s DVD release but to also keep the fact that we would only require one marketing campaign.
  8. 8. Cinemas The marketing campaign will aim to grasp the attention of the audience within the UK as it is a British film so the cinemas it will be released to will be within the UK. There are quite a large number of indie cinemas throughout the United Kingdom and I intend to distribute my film to at least 30 of these cinemas with the hope of each cinema having 50 prints of the film. I’ve chosen small, local cinemas to appeal to focus upon a smaller audience so the majority will wish to purchase the film.

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