Ideas for Success:How bendable straw was invented?It was 1937Joseph Friedman was sitting at his brothers soda shop,watchin...
When he took the screw out, the straw naturally bent overthe rim of the glass and his daughter was able to drink hermilksh...
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Ideas for Success: A simple idea or a million dollar business

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Ideas for Success: A simple idea or a million dollar business

  1. 1. Ideas for Success:How bendable straw was invented?It was 1937Joseph Friedman was sitting at his brothers soda shop,watching his daughter drink a milkshake.The young girl couldn’t enjoy her beverage through astraight paper straw; it was difficult for her to reach the endof the straw.Joseph was an inventor!He inserted a screw into the straw, and then wrapped flossaround it to create a ribbed texture.
  2. 2. When he took the screw out, the straw naturally bent overthe rim of the glass and his daughter was able to drink hermilkshake with ease.He patented his idea in 1937 and started his owncompany to produce the straw.The rights to the flexible straw were eventually sold to theMaryland Cup Corporation, which now sells about 500million of them every year.………………………………………………………………………There are many important creative principlesin this little story.Learn how to create great ideas:IDEA MACHINE: Practical Creativity TrainingMumbai: 19th -20th Aug 2011Details: www.puneetbhatnagar.comCall: 09820003092punito@thecreativitymission.com

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