How Vice Magazine Appeal to
By Jonah Adshead.
Words, Colours and Fonts.
Vice magazine have very different covers from issue to issue and they don’t
follow any house style or theme at all. Apart from them all featuring the “Vice” logo in
the top left hand corner they are completely different.
The covers do however always feature interesting photography or illustrations
that are often quite niche, reflecting Vice’s findings that their readers have strong trend
setting attitudes and like to know about things before anyone else, and that 89% of
readers agree the writing style is different from anywhere else.
The covers don’t ever have a consistent colour scheme so doesn’t have a obvious
gender target in this sense, but the front covers are often heavily sexualised images of
women and this will attract the magazines 63% male audience.
Vice use a lot of images in their magazines and
this offers a very visual reading experience with a large
amount of pages being completely covered in one
image. Vice have a large amount of readers that own
digital cameras so this could suggest that they are
interested in photography and so appreciate the large
amount of photography in the magazine.
The images can also help the reader get an idea of
what the place or people the article is explaining look
like and give them a better understanding of the story
Words and articles are often placed over the
images and this creates a interesting and different
appearance to the magazine. This reflects the research
findings that Vice readers like the different style the
The magazine has a large amount of advertisement within it and this advertisement isn't hidden in small
bars or columns it instead takes up pages at a time, 77% of readers state that they like this. This suits the
demographic of vice magazine, who are “big time consumers” with 83% buying new clothing or accessories
Vice magazine has a very varied and ever-changing visual style from issue to issue, they seem to be more content driven than
visually driven, this is evidenced in the more consistent written style throughout the editions. They report on very underground and
isolated news stories that you don’t really hear about anywhere else and use up and coming new writers who often have unique and
different writing styles.