Collision Repairers and Social Media Marketing


Published on

Social media provides a unique opportunity for collision repairers to augment traditional marketing practices. This presentation will give you a brief lesson on how to harness the power of various social networks/venues when marketing your repair shop.

Published in: Automotive
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Collision Repairers and Social Media Marketing

  1. 1. Collision Repairers and Social Media Marketing<br />
  2. 2. What is Social Media?<br />Optimal local marketing opportunity<br />Portal for interaction/dialogue with customers and prospects<br />Platform for the most targeted marketing practices (by demographic) around<br />600,000,000+ users…and growing!<br />Your ticket to more business and visibility within your local market<br />
  3. 3. Why Social Media for Collision?<br />Local businesses and organizations (like collision repairers) have a unique marketing opportunity on social networking platforms like Facebook and Twitter. With targeted advertising applications ( and the ability to speak to your customers, social marketing can augment some of your less successful, traditional marketing. <br />What one social media fan/connection does, is broadcasted out to their connections, resulting in a previously untapped line of company recognition and visibility. <br />
  4. 4. Facebook<br />Create a Business Page<br />Include hours of operation, location, phone number, etc.<br />Acquire fans<br />FB Ads<br />Add your FB page link to other ad venues<br />Run a contest<br />Post relevant content regularly<br />Some directly promoting your business<br />Some discussing the going-on’s in and around your community<br />Some “Useful Tips” or “Car Care Ideas” etc. (anything engaging)<br />Respond to your fan’s interaction.<br />
  5. 5. Twitter<br />Quick posts (tweets) with relevant content<br />140 characters or less (Twitter guideline)<br />Ability to follow customers and other parties of interest, and re-broadcast their content<br />Track trends and keywords for your local area to uncover prospects (3rd party applications)<br />
  6. 6. YouTube<br />Create a channel for your Collision Repair facility to broadcast video content<br />Commercials, customer review video, how-to videos (i.e. “how to keep your car safe from the snow”)<br />Promote YouTube content on Facebook, Twitter, etc. to grow viewership and enhance all of your social networks<br />Receive customer/fan feedback to use to your shop’s advantage<br />Recommendations, reviews, questions, etc.<br />
  7. 7. Foursquare<br />GPS powered social network<br />Allows customers to check in at your business (think, “Bob Smith just checked in at XYZ Auto Body”)<br />This is then broadcasted over Facebook and Twitter<br />Bring customers in through Foursquare only specials <br />“Ding, dent or scuff? Drop in and check-in to receive a free detail after your repair!”<br />Use a seemingly small job like this to open your relationship, then expect their business when a major repair is imminent<br />
  8. 8. Yelp<br />Review and rating engine for local businesses and services<br />Claim your business, include pertinent information (i.e. hours, location, etc.)<br />Respond to customer reviews and complaints<br />Often times the decision-making application for service seekers<br />Your shop MUST have a Yelp presence!<br />
  9. 9. In Conclusion…<br />Interactivity is key in today’s consumer culture<br />Social media is an avenue for you to actively promote your business, and have a virtual conversation with your customers<br />More and more people are turning to social platforms to both seek out and review service providers<br />Local-oriented businesses have the best opportunity to effectively utilize social marketing<br />