Social networking: Reflecting the light through technology


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I conducted this presentation at the 2012 Mo-Ranch Women's conference. The accompanying audio can be downloaded here:

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Social networking: Reflecting the light through technology

  1. 1. SOCIAL NETWORKING Reflecting the light... through technologyMonday, June 4, 12
  2. 2. Today’s topics Introductions Why use social media in ministry? Key social media channels Tech tips for studying the Bible Q&AMonday, June 4, 12
  3. 3. Introductions Your name Where you’re from One thing you hope to gain from the workshopMonday, June 4, 12
  4. 4. Why use social media? Speak the language of times Reach people where they are Connect and keep in touch Share news and information Engage in meaningful conversation I kept my bearings in Christ—but I entered their world and tried to experience things from their point of view. Ive become just about every sort of servant there is in my attempts to lead those I meet into a God-saved life. I did all this because of the Message. I didnt just want to talk about it; I wanted to be in on it! 1 Corinthians 9:22-23Monday, June 4, 12
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  6. 6. Facebook Social network where Buzz words people create profiles, share Like - “thumbs up” on a post or comment status, photos and messages Tag - identify users in a post or photo Timeline - new chronological layout of posts Audience: 800 million Cover photo - large photo at the top of your timeline; publicly visible in profile searches Pros: Easy to connect to and update many friends/ members at once Cons: Difficult to search previous posts Uses: Church news (Facebook page), event coordination, prayer requests, congregational outreachMonday, June 4, 12
  7. 7. Twitter Buzz words Microblog site that @ - reply to a public message enables 140 character RT - retweet someone else’s post DM - direct message; only those following you updates # - hashtags allow you to categorize posts Audience: 100 million Pros: Quick, simple, broach reach Cons: Engagement requires timely replies Uses: Real-time updates & announcements; share links to other contentMonday, June 4, 12
  8. 8. Google+ Buzz words Social network where +1- similar to the Facebook “like” button people create profiles, Circle - categories for your contacts (friends, family, etc.) share status, photos and Hangout - video chats with up to 9 people Green/blue - green buttons mean content is messages, circles and public, blue is private hangouts Audience: 62 million Pros: Easily integrates with other Google apps Cons: More complicated and difficult to use than other networks Uses: Video chatsMonday, June 4, 12
  9. 9. Pinterest Buzz words A virtual pinboard to Board - collections of images collect, organize and Pin - attaching an page/image to a board share web pages/images Repin - attaching someone else’s page/ image to your own board Audience: 10.4 million (97% women)* Pros: Visually appealing Cons: Not great for non-graphical content sharing Uses: Collect ideas for redecoration, recipes *, June 4, 12
  10. 10. Linkedin Buzz words Business related social Network - the Linkedin connections you’ve agreed to network; with a focus on 1st , 2nd level connections - think ‘6 degrees of Kevin Bacon’ professional connections Recommendation - personal / professional reference and profile management Audience: 161 million Pros: Established and trusted social network Cons: No frills interface; prominent advertising Uses: Clergy and staff can maintain professional profiles and connect with othersMonday, June 4, 12
  11. 11. YouTube Enormously popular Buzz words Favorite - mark videos you want to view again video sharing site Video Editor - online tool within YouTube Audience: 490 million enabling you to combine videos and add effects unique visitors per month Pros: Broad reach; now upload videos longer than 15 minutes Cons: Occasional negative commenters Uses: Publish special services or eventsMonday, June 4, 12
  12. 12. Dropbox Web-based file sharing Buzz words Cloud storage - online file storage Pros: Share files with File sync - process of updating files anyone, even non- keep consistent across various locations Dropbox users; backup files Cons: Pro version pricier than other data backup services Uses: Share photos, presentations, audio, and more; make available for public download or only to select audiencesMonday, June 4, 12
  13. 13. SlideShare Buzz words Slide and document Zipcast - scheduled or spontaneous hosting service online meetings through SlideShare Embed - share presentation so that it is Audience: 29 million viewable from another site monthly users Pros: Easy to share docs, add audio/video, track views Cons: Prominent advertising on free version Uses: Online education sessionsMonday, June 4, 12
  14. 14. Instagram Buzz words Filter - image enhancements that change Mobile device application photo coloring or apply a vintage look to share photos Geolocation - associates images with a place where you took the shot Audience: 30 million Pros: Easy way to enhance and share photos; post to multiple channels at once Cons: Owned by Facebook which just launched another camera app Uses: Share images from events and mission tripsMonday, June 4, 12
  15. 15. Caring Bridge Website to connect Buzz words Tribute - donation made to site in honor of a loved one family and friends of Journal - blog-type entries to give updates to friends loved ones experiencing and family members a crisis Pros: Simple way to keep loved ones updated Cons: Some visitors may be offended by requests for site donations Uses: Share thoughts and prayers with loved one and caregiversMonday, June 4, 12
  16. 16. Tech tips for Bible studyMonday, June 4, 12
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  19. 19. On the go... Downloadable to most devices Multiple translations Searchable Make notes and journal Reading plans Available on audio...Monday, June 4, 12
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  22. 22. Why use social media? Worship God with joy Grow deeper as followers of Christ Connect with others in vital relationships Serve the world that God loves Invite others to a life-giving relationship with God in Jesus Christ. “All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” Matthew 28:18-20Monday, June 4, 12
  23. 23. Connect with me, June 4, 12
  24. 24. References • Bloch, Ethan. "The Small Business Social Media Cheat Sheet." / Flowtown (@flowtown). 23 Jan. 2012. Web. 18 Apr. 2012. < blog/the-small-business-social-media-cheat-sheet>. • Carver, Liz. "Social Ministry." Social Ministry. SlideShare, 14 Mar. 2012. Web. 28 May 2012. <>. • Cavazza, Fred. "" Social Media Landscape 2012., 22 Feb. 2012. Web. 18 Apr. 2012. <http://>. • Constine, Josh. "Where The Ladies At? Pinterest. 2 Million Daily Facebook Users, 97% Of Fans Are Women." TechCrunch. TechCrunch, 11 Feb. 2012. Web. 26 May 2012. <>.Monday, June 4, 12