Task 3B – SWOT AnalysisStrengthsWhen I will be creating the promotional video I will have an advantage for thevideo as I have the knowledge of the course in depth. Who better than doingthe promotional video for Photography than a student how studies the subjectherself in that exact same subject. So therefore I could accurately shareinformation about the course and facts about what you do each year and howlong you have to complete the course. I know the knowledge of that subjectwell so I will know the exact information which will be needed in order topersuade further students to join the course, Photography.Another advantage I have when creating the promotional video is that I havethe experience myself as a student about what the life style and what facilitiesin the department so they know how creative they can become! For thepromotional video I could show the work I have done myself as well as paststudent works. My opinion would matter to the further students as I have theexperience myself.I have a creative mind which proves why I do creative subjects so I have a mindfull with imaginative ideas so I know my promotional video will be unique andprofessional looking as it’s packed with creative thinking. I want the video tobe different from other colleges and fully persuade future college students todo the course I am advertising. My creative mind will help ideas to displayadvertising within the promotional video.WeaknessIn the promotional video I will have disadvantages when it comes to creatingthe video. For example a disadvantage is that I haven’t had the experience ofmaking a promotional video myself. I might have filmed a video before butnever in an advertising and professional style manor. Therefore that is adisadvantage because there will be tons of people who would be better thanme with the promotional so I have a risk that my video won’t look nor feel
promotional so that would risk losing further students wanting to join thecourse as it looks cheap and messy. I want my video to be advertising,persuasive as well as passionate and attractive to watch.Another point is that I don’t have enough skills for the whole production notjust filming a video. The video will need to be edited so if I don’t have the skillor knowledge how to crop a video or add effect in the video therefore I can’tinclude it all my plans for the promotional video will go to waste as I don’tknow how to do the skill and won’t look anything how I planned it and will beunsuccessful. This is a risk and that I need to fully plan and learn beforejumping in the deep end and trying to guess how to do important skills.A low budget is something which can affect the success of the promotionalvideo. I can’t spend all the money in the world I have to have a set price that Ican spend and I can’t spend any higher. The budget isn’t all the money I haveas I want a low budget and then achieve with the low budget and have anadvantage of making it look as best as I can with a low budget so it’d beworthwhile as you can do anything well if you have tons of money. I need to beresponsible for the budget and need to stick to it otherwise it’s a risk to mypromotional video.OpportunitiesWhen I will be creating the promotional video I will be gaining lots ofopportunities towards the end of finishing the project. One opportunity that Iwill gain is that I will be learning new knowledge. The knowledge can be to dowith the new technology I will be using as I will be learning new knowledge onhow to work them properly. In addition I will be learning new skills in how tomake an advertisement as I have never created one before and I will knowwhat to include and how I will make it effective whereas in the past I wouldn’thave had a clue.Another point is that I have had the opportunity to create a promotional videoand had a client brief for the first time so I understand the roll I’m in a lotmore. When I will be doing the client brief I will understand how to have acivilised conversation talking for our business so the skills I will learn from
doing the client brief is negotiating with new faces, discussing what plans tomake and the differences between informal and formal meetings.This will gain me a lot of confidence and knowledge in what is needed and howvalid I am as a member of the team. By this I mean about how important I amin the team and that my say matters. I will have another opportunity to bringmy ideas further and have my input within the client brief. Therefore if I havean idea which will bring advantage to the team that leads my input to make asuccess for the business.Working with new equipment is another opportunity when it comes to makingthe video. I will have a new experience with something I’ve never used beforeso in future life if I’m in a situation where I have to work with a certain piece ofequipment without getting taught how to use it I would know how to use itbecause of past experience and allow me to gain independence.ThreatsWhen creating within this field one thing that I will have to consider isCopyright. With this project copyright is a threat as if the project in any wayshape or form for example if I was to spend loads of time on the promotionalvideo and I was copying from someone’s work which was similar to mind oreven changed it a bit if I was caught copying I would have to pay fines and getinto a lot of trouble which will lead me to have no promotional video, spenttoo much money and wasted a lot of time so I need to make sure mypromotional video is all my own work.Losing files is a key concern when making something such as a promotionalvideo. I need to make sure my files are backed up either on a USB or onSkyDrive or on another computer. I need to do this as if my computerrandomly breaks that means I lose all my work and that I have no video whichwill have wasted lots of money and time.On the day of the filming of my promotional video a threat for us is if theweather was awful weather and it was raining or snowing too much that it leadme to cancel the day of shooting which would waste time and cost my
production in the making of the promotional video. I need to look on theforecast to pick a good day for shooting or have a backup plan to shoot inside ifthe weather was too bad in general to do my filming.Another threat is if I have planned a particular day to do something productiveeach day and the client doesn’t turn up as he’s off sick or something. This is athreat to the making of the promotional video as its wasting time and whenyou are making a promotional video we don’t have any extra time to afford asall the plans for the promotional video have been planned to do somethingproductive each day.Time is something that is a weakness as I can’t have all the time in the worldfor this promotional video. I need to make plans and space my time efficientlyin order for it to work well. Time is something I can’t have an extra day or twoto get it done so I really need to be organised.