Credit union executives understand gaining young adult membership is key to the sustainability of credit unions. However, recent statistics from CUNA's 2009-2010 CU Environmental Scan show that credit unions continue to struggle in this area. Who is having success attracting and serving young adults? What's working, why, and how are these credit unions bucking the trend?
- Ties the needs of a generation to products and services
- Provides examples of credit union strategies that work
This presentation was delivered during CUNA's 2009 Community Credit Union and Growth Conference.