Values, Vision and Mission Statement Rachel Heyes Lecturer The Manchester College
Your vision is your dream of what you want the organisation to be. Your strategy is the large-scale plan you will follow to make the dream happen. Your tactics are the specific actions you will take to follow the plan.
A mission statement is a brief description of a company's fundamental purpose. A mission statement answers the question, "Why do we exist?" The mission statement articulates the company's purpose both for those in the organisation and for the public.
A company’s statement of its corporate values is a high level statement that describes how the company behaves. Corporate values are not a mission statement that describe what task the company aims to fulfil. Neither are they a set of commercial objectives.
Imagine you are a Creative Media Company
What sector are you in?
What media product do you create?
What is you vision?
What is your mission statement?
What are your values?
Informing with a purpose, entertaining with a passion, challenging with a mission and connecting the world.
“ We may never become true digital natives. But we can and must begin to assimilate to their culture and way of thinking. It is a monumental, once-in-a-generation opportunity, but it is an exciting one, because if we're successful, our industry has the potential to reshape itself, and to be healthier than ever before”
Creating and distributing top-quality news, sports and entertainment around the world
Trust is the foundation of the BBC: we are independent, impartial and honest.
Audiences are at the heart of everything we do.
We take pride in delivering quality and value for money.
Creativity is the lifeblood of our organisation.
We respect each other and celebrate our diversity so that everyone can give their best.
We are one BBC: great things happen when we work together.
To be the most creative organisation in the world
To enrich people's lives with programmes and services that inform, educate and entertain
Sample mission statements
Amazon.com mission statement
Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
Dell mission statement
Dell listens to customers and delivers innovative technology and services they trust and value.
eBay mission statement
eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay brings together millions of people every day on a local, national and international basis through an array of websites that focus on commerce, payments and communications
Facebook mission statement
Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
Investigate five Creative Media Companies to discover their vision, mission statement and values?