How to research

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OCR Preparing to Work in Creative Media
Unit 25 Media Industries

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How to research

  1. 1. How to Research Rachel Heyes Lecturer The Manchester College
  2. 2. Methods <ul><li>Take a methodical and structured approach </li></ul><ul><li>Make organised notes </li></ul><ul><li>Keep a research log book/file/folder </li></ul><ul><li>Record all details of materials for Bibliography/References </li></ul>
  3. 3. Sources <ul><li>Textbooks and libraries </li></ul><ul><li>The Internet </li></ul><ul><li>Advertising agencies </li></ul><ul><li>Film and TV </li></ul><ul><li>Audience surveys and questionnaires </li></ul>
  4. 4. Textbooks and Libraries <ul><li>Specialist texts </li></ul><ul><li>Ask for assistance </li></ul><ul><li>Order through inter-library loan systems </li></ul><ul><li>Internet access to exclusive materials </li></ul><ul><li>Academic material (Read the introduction and skim chapters to get a feel for the text) </li></ul><ul><li>Back copies of newspapers and journals </li></ul>
  5. 5. The Internet <ul><li>Too much information </li></ul><ul><li>Quality and relevance is important (check for reliable sources and websites) </li></ul><ul><li>Use precise search criteria </li></ul><ul><li>www.skillset.org </li></ul>
  6. 6. Advertising Agencies <ul><li>Campaign information </li></ul><ul><li>Sample materials </li></ul><ul><li>Websites </li></ul>
  7. 7. Film and TV <ul><li>Reference selected elements which illustrate and explain your arguments </li></ul><ul><li>Never tell a story, give a narrative/descriptive account </li></ul>
  8. 8. Audience Surveys and Questionnaires <ul><li>Can provide qualitative and quantitative information </li></ul><ul><li>Are often unreliable, time consuming and difficult to obtain responses </li></ul><ul><li>Good for feedback and ideas </li></ul>
  9. 9. Primary Research <ul><li>Own reading and evaluation </li></ul><ul><li>Analysis </li></ul><ul><li>Log of viewings </li></ul><ul><li>Record of results from surveys etc </li></ul>
  10. 10. Secondary Research <ul><li>Use of research work by others </li></ul><ul><li>Other critical or review material </li></ul>
  11. 11. Bibliography <ul><li>List of Textbooks, Magazines, Films </li></ul><ul><li>Harvard Referencing </li></ul><ul><li>Refer to: </li></ul><ul><li>Citing References </li></ul><ul><li>(David Fisher & Terry Harrison) </li></ul><ul><li>1998 </li></ul><ul><li>Blackwell £1 </li></ul>

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