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How to research
 
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OCR Preparing to Work in Creative Media

OCR Preparing to Work in Creative Media
Unit 25 Media Industries

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    How to research How to research Presentation Transcript

    • How to Research Rachel Heyes Lecturer The Manchester College
    • Methods
      • Take a methodical and structured approach
      • Make organised notes
      • Keep a research log book/file/folder
      • Record all details of materials for Bibliography/References
    • Sources
      • Textbooks and libraries
      • The Internet
      • Advertising agencies
      • Film and TV
      • Audience surveys and questionnaires
    • Textbooks and Libraries
      • Specialist texts
      • Ask for assistance
      • Order through inter-library loan systems
      • Internet access to exclusive materials
      • Academic material (Read the introduction and skim chapters to get a feel for the text)
      • Back copies of newspapers and journals
    • The Internet
      • Too much information
      • Quality and relevance is important (check for reliable sources and websites)
      • Use precise search criteria
      • www.skillset.org
    • Advertising Agencies
      • Campaign information
      • Sample materials
      • Websites
    • Film and TV
      • Reference selected elements which illustrate and explain your arguments
      • Never tell a story, give a narrative/descriptive account
    • Audience Surveys and Questionnaires
      • Can provide qualitative and quantitative information
      • Are often unreliable, time consuming and difficult to obtain responses
      • Good for feedback and ideas
    • Primary Research
      • Own reading and evaluation
      • Analysis
      • Log of viewings
      • Record of results from surveys etc
    • Secondary Research
      • Use of research work by others
      • Other critical or review material
    • Bibliography
      • List of Textbooks, Magazines, Films
      • Harvard Referencing
      • Refer to:
      • Citing References
      • (David Fisher & Terry Harrison)
      • 1998
      • Blackwell £1