1. IDENTIFY                           2. SOW                              3. TEND                                   4. HAR...
Tender                                                       Hi, I’m George. I’m a resident                               ...
Tender ROOTS | ImproveSF Challenge: Fresh Food Dilemma
Upcoming SlideShare
Loading in …5
×

Tender ROOTS | ImproveSF Challenge: Fresh Food Dilemma

658 views
574 views

Published on

This proposal is in response to the following ImproveSF challenge: http://www.improvesf.com/food-access-challenge

Read about our proposal here: http://www.improvesf.com/central-market-and-food-justice/tender-root "cultivating a rootsystem of food-centric resources" Mission Statement: Tender ROOTS grows, strengthens, and cultivates awareness of the existing Tenderloin food shed through physical and digital information sharing.

Published in: Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
658
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Tender ROOTS | ImproveSF Challenge: Fresh Food Dilemma

  1. 1. 1. IDENTIFY 2. SOW 3. TEND 4. HARVEST Tender ROOTS 1. IDENTIFY existing food resources with the ROLES + BENEFITS iconic Tender ROOTS sticker RESIDENTS: 2. SOW Program Ambassador, Food Options, “cultivating a rootsystem participating food resources share events Participant in Programs Empowerment, Employment Opportunities of food-centric resources” through a paper map and a website updated COMMUNITY ORGANIZATIONS: with real-time data Collaborator, Facilitator, Visibility, Educator Increased Programs Mission Statement: 3. TEND CENTRAL MARKET/ Tender ROOTS grows, strengthens, and distribute the maps and website to social cultivates awareness of the existing Tender- TENDERLOIN: services agencies and existing food resources Program Area, Social Sustainability, loin food shed through physical and digital Partner: Tenderloin New Resources, information sharing. 4. HARVEST Community Benefit District Healthier Population celebrate and proliferate workshops SF COMMUNITY: and food events Partner: Food Security Revitalization Branding Concepts: Task Force, SF-OWED Storefront Stickers Tender ROOTS Map: Navigating the Rootsystem Digital Database of Resources + Interactive Map Existing food resources that sell fresh produce earn a A paper map available to residents and the public at social An online community bulletin board where organizations and Tender ROOTS Sticker and display the iconic carrot. service agencies, cafes and public information booths. residents can network, partner, and find current events. EPISCOPAL HEART OF THE CITY, FOOD LAB, COMMUNITY SERVICES, TENDERLOIN OFF THE GRID...EXISTING FOOD RESOURCES LEAH’S PANTRY, PEOPLE’S GARDEN (TNDC) GLIDE, NEXT COURSE PARKLET PRESENCE FARMERS MARKETS WORKSHOPS + EVENTS FOOD TRUCKS
  2. 2. Tender Hi, I’m George. I’m a resident in a SRO in the Tenderloin. ROOTS On the street, George sees a Corner store (which has earned carrot. It invites him in. the carrot sticker by adding fresh produce) to their offerings Tender ROOTS POSTER TENDERROOT POSTER Social service agency introduces SRO residents to Tender ROOTS George attends a cooking work- George teaches a cooking work- shop from the events list shop with his new skills months later... -show website + print event info and give mapJaclyn Le, Judith Mayer, Katrine Ofenstein, Kadi Franson, Marisha FarnsworthSpecial thanks to: Sandra Manning, SRO Collaborative, Adrienne Markworth, Peiyi Ko, Joseph Thomas, Adaptive Path

×