Living Quality and Design
Warm up
Objective

 Design services that improve the living quality in
 neighborhoods




Service Design
Service Design
Productparadigm
Innovation
Paradigmchang
                8
Markets
Markets
          10
Technologies
Technologies
Technologies
Customers
Companies
            15
Governments and Public Services
What is Service?
                   17
Services sind immateriell (haben aber immer materielle Artefakte), sind
lagerfähig, nicht ortsgebunden, standardisierbar, ...
Services                          Produkte




• Immaterielle Güter              • Materielle Güter
• Mehrere Touchpoints ...
Services                                           Objekte (Produkte)
(Immaterielle Produkte, z.B. Unterrichten)   Materie...
What is Design?
                  21
• Design focuses on funcionality and form
• Design takes a user perspective, it is user-centric
• Design is interdisciplin...
Study of the Design Council UK 2005
41 % of all producing companies are regarding design as an integral
component of their...
Service Design
Apply design thinking and design methods to services - in order to create
services that are
useful usable d...
Customer Needs
Gulliver
Gulliver
Gulliver
Gulliver
Gulliver
Gulliver
Gulliver
Gulliver
Gulliver
Gulliver
4 - Im
                e   c tion         ple
            e                          m




       -R
                     ...
Kreation
Ideenpool




                       Erster Ideenpool



                            13x18




               Pha...
Kreation
Ideenpool




                                Erster Ideenpool



                                    13x18




 ...
Kreation
Ideenpool




                        Erster Ideenpool



                             13x18




                ...
Service Design Overview
Service Design Overview
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Service Design Overview

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Service Design overview by Professor Mager for the students of Köln International School of Design

Published in: Design, Business

Service Design Overview

  1. 1. Living Quality and Design
  2. 2. Warm up
  3. 3. Objective Design services that improve the living quality in neighborhoods Service Design
  4. 4. Service Design
  5. 5. Productparadigm
  6. 6. Innovation
  7. 7. Paradigmchang 8
  8. 8. Markets
  9. 9. Markets 10
  10. 10. Technologies
  11. 11. Technologies
  12. 12. Technologies
  13. 13. Customers
  14. 14. Companies 15
  15. 15. Governments and Public Services
  16. 16. What is Service? 17
  17. 17. Services sind immateriell (haben aber immer materielle Artefakte), sind lagerfähig, nicht ortsgebunden, standardisierbar, werden häufig vor den Augen der Kunden produziert (teilweise in Anwesenheit anderer Kunden) und erfordern häufig die Mitwirkung der Kunden, können aber auch vom Konsum separiert werden. Die Dienstleistung selbst kann man nicht besitzen, aber am Ende erwirbt man eventuell durch die Dienstleistung materiellen Besitz, sowie ein Erlebnis oder eine Erfahrung.
  18. 18. Services Produkte • Immaterielle Güter • Materielle Güter • Mehrere Touchpoints • Kauf von physikalischen • Evtl. Verwendung Objekten oder physikalischer Objekte, führt Informationen, führt zum nicht zum Besitz dieser Besitz dieser • Anhaltende Interaktion mit • Keine dauerhafte Interaktion dem Service Provider
  19. 19. Services Objekte (Produkte) (Immaterielle Produkte, z.B. Unterrichten) Materielles Produkt, z.B. Auto) Materialität Anzahl von Touchpoints und Länge des Zeitraums “A service is value delivered A product is value delivered to customers over time and instantly to customers and through various channels.”* through one channel. *Lavrans Løvlie, live|work
  20. 20. What is Design? 21
  21. 21. • Design focuses on funcionality and form • Design takes a user perspective, it is user-centric • Design is interdisciplinary • Design is creative and co-creating • Design is visual • Design has flat hierarchies • Design is hard work and some inspiration Design
  22. 22. Study of the Design Council UK 2005 41 % of all producing companies are regarding design as an integral component of their companies Design oriented companies are 200% more successful in the stock market Only 6% of service companies see any role at all for design Design
  23. 23. Service Design Apply design thinking and design methods to services - in order to create services that are useful usable desirable efficient effective different
  24. 24. Customer Needs
  25. 25. Gulliver
  26. 26. Gulliver
  27. 27. Gulliver
  28. 28. Gulliver
  29. 29. Gulliver
  30. 30. Gulliver
  31. 31. Gulliver
  32. 32. Gulliver
  33. 33. Gulliver
  34. 34. Gulliver
  35. 35. 4 - Im e c tion ple e m -R en 3 ta tion Creation 2- 1 - Exploration
  36. 36. Kreation Ideenpool Erster Ideenpool 13x18 Phase 1 Desk Research
  37. 37. Kreation Ideenpool Erster Ideenpool 13x18 What is Living Quality? What about Living Quality in Köln Living Quality and Design? Social Design?
  38. 38. Kreation Ideenpool Erster Ideenpool 13x18 Phase 2 Field Research

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