Research Process Phases

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Presentation by Jaclyn Le of the "Research Process Phases" for the scientific seminar, Research Methods and Design, supervised by Prof. Brandes.

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Research Process Phases

  1. 1. Research Process Phases Research Methods and DesignRESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
  2. 2. Phases of the Research Process Define a clear, concise, manageable, research/ design problem. Every problem-solving effort must begin with creating a representation for the problem—a problem space in which the search for the solution can take place. – Herbert Simon, `Science of Design’ RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
  3. 3. Phases of the Research Process Review relevant, pre-existing research and literature. What’s the purpose? • To develop and frame the problem • To relate findings to previous knowledge and puts the study into perspective • Proves basis for future research • To avoid unintentional, unnecessary replication RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
  4. 4. Phases of the Research Process Establish how you will investigate the problem. Identify research methods that will be used. Exploratory research: • It is the initial research undertaken before conclusive research (Ie: Concept testing) • Aids researcher in identifying best research design and data collection method • Often associated with qualitative research (Ie: Focus groups, in-depth interviews, prototype testing) RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
  5. 5. Phases of the Research Process Conclusive research: • Provides information leading to conclusions • Associated with quantitative research (Ie: Surveys, test markets, etc) • Types of conclusive research: • Descriptive: Limited to answering ‘what, who, where, and how?’ (Ie: Questionnaires, observation) • Casual: Objective is to determine cause- and-effect relationships (Ie: Experimentation, test markets) RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
  6. 6. Phases of the Research Process Collect data through administering the research methods. RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
  7. 7. Phases of the Research Process Analyze the data and interpret the findings. Quantitative data analysis: • Calculating and cross-tabulation • Look for patterns and relationships in data Qualitative data analysis: • Familiarize oneself with data • Transcription and indexing of data • Organize similar data into groups and label • Look for patterns and relationships in data RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
  8. 8. Phases of the Research Process Draw conclusions. • Summarize what has been learned • Suggest leads for future research • Evaluate flaws in the research process • Make recommendations based upon the results RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
  9. 9. ResearchProcess PhasesResearch Methods and Design

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