About Peter founded VP Marketing on Demand to work with as many CEOs, GMs, VPS and VPMs as possible. The focus has always been to provide more experience than what an organization thought they needed to
ensure that considerable value was delivered with each engagement, with the shortest ramp and the most efficient spend. Engagements range form serving as the Interim VPM for all or part of Marketing to owning specific projects. Peter created and leads a seminar, “The DNA of Demand Creation” and teaches advanced Marketing as part the University of San Francisco’s Executive MBA Program.