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Social Media & Brands - James Temple - R/GA
 

Social Media & Brands - James Temple - R/GA

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    Social Media & Brands - James Temple - R/GA Social Media & Brands - James Temple - R/GA Presentation Transcript

    • SOCIAL MEDIA & BRANDS JAMES TEMPLE _ EXECUTIVE CREATIVE DIRECTOR _ R/GA 12.FEB.2009
    • SOCIAL MEDIA & BRANDS
    • BUSINESS TO CONSUMER RELATIONSHIPS HAVE ALWAYS EXISTED
    • SO HAS CONSUMER CHAT, WORD OF MOUTH
    • THE INTERNET HAS REDEFINED COMMUNICATIONS, REGAINING INTIMACY
    • PEOPLE TALK ABOUT EVERYTHING
    • BRANDS ARE SOCIALIZED ONLINE, THERE’S NO ‘GOING SOCIAL’
    • PRODUCT INFORMATION AND EXPERTISE IS NOT CONTROLLED BY THE BRAND CREDIT JOSHUA PORTER BOKARDO.COM
    • EITHER YOU ARE PROACTIVE OR REACTIVE
    • VIDEOS PHOTOS BLOGS EVENTS WHITE LABEL SOCIAL NETWORKS PERSONAL SOCIAL COLLABORATIVE quot; NETWORKS TOOLS CAMPAIGNS MICROBLOGS SMS EMAIL AUDIO WIKIS
    • BRANDS WILLING TO ENGAGE WILL COME OUT TOP 55% OF CONSUMERS WANT AN ONGOING DIALOGUE WITH BRANDS NEARLY 50% EXPRESSED A DESIRE TO SHARE THEIR IDEAS ON NEW PRODUCTS AND SERVICES 60% SAY THEY TELL 10 OR MORE PEOPLE ABOUT THE PRODUCTS THEY LIKE A THIRD TELL 20 OR MORE PEOPLE 78% OF CONSUMERS SAID THEY WOULD BELIEVE THEIR SOCIAL NETWORK ABOUT A PRODUCT OR SERVICE, COMPARED TO 55% WHO WOULD TRUST TV ADS SOURCES: SURVEY EXPOTV, BUSINESSWIRE 2008 , PROMO MAGAZINE, NIELSEN GROUP STUDY 2008, ADAGE “FACE OF THE NEW MARKETER 2008
    • BRAND PARTICIPATION IN SOCIAL MEDIA LISTENING TO CONVERSATIONS INSPIRING CONVERSATIONS ENGAGING IN A DIALOGUE DEFINING# WHERE THE DIALOGUE TAKES PLACE
    • IMPLICATIONS BRANDS NO LONGER HAVE THE SAME DEGREE OF CONTROL OVER THEIR IMAGE AS THEY ONCE HAD THERE’S NOWHERE TO HIDE: YOU ARE WHAT YOU ARE, WHICH IS WHAT CONSUMERS DEFINE YOU AS CONSUMERS EXPECT A DIALOGUE WITH BRANDS
    • START LISTENING GIVING PEOPLE SOMETHING TO TALK ABOUT ENTERING INTO A DIALOG WITH YOUR CUSTOMERS BUILDING PLACES FOR YOUR CUSTOMERS TO GATHER
    • FUTURE TRENDS
    • TRENDS TO WATCH SOCIAL PROOF EMBEDDED SOCIAL NETWORKS MOBILITY
    • MID-LONG TERM PRODUCT CO-CREATION SOCIAL MEDIA OUTMODES MASS MEDIA EMAIL UNSEATED
    • THANK YOU JAMES.TEMPLE@RGA.COM