Social Media & Brands - James Temple - R/GA

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Social Media & Brands - James Temple - R/GA

  1. 1. SOCIAL MEDIA & BRANDS JAMES TEMPLE _ EXECUTIVE CREATIVE DIRECTOR _ R/GA 12.FEB.2009
  2. 2. SOCIAL MEDIA & BRANDS
  3. 3. BUSINESS TO CONSUMER RELATIONSHIPS HAVE ALWAYS EXISTED
  4. 4. SO HAS CONSUMER CHAT, WORD OF MOUTH
  5. 5. THE INTERNET HAS REDEFINED COMMUNICATIONS, REGAINING INTIMACY
  6. 6. PEOPLE TALK ABOUT EVERYTHING
  7. 7. BRANDS ARE SOCIALIZED ONLINE, THERE’S NO ‘GOING SOCIAL’
  8. 8. PRODUCT INFORMATION AND EXPERTISE IS NOT CONTROLLED BY THE BRAND CREDIT JOSHUA PORTER BOKARDO.COM
  9. 9. EITHER YOU ARE PROACTIVE OR REACTIVE
  10. 10. VIDEOS PHOTOS BLOGS EVENTS WHITE LABEL SOCIAL NETWORKS PERSONAL SOCIAL COLLABORATIVE quot; NETWORKS TOOLS CAMPAIGNS MICROBLOGS SMS EMAIL AUDIO WIKIS
  11. 11. BRANDS WILLING TO ENGAGE WILL COME OUT TOP 55% OF CONSUMERS WANT AN ONGOING DIALOGUE WITH BRANDS NEARLY 50% EXPRESSED A DESIRE TO SHARE THEIR IDEAS ON NEW PRODUCTS AND SERVICES 60% SAY THEY TELL 10 OR MORE PEOPLE ABOUT THE PRODUCTS THEY LIKE A THIRD TELL 20 OR MORE PEOPLE 78% OF CONSUMERS SAID THEY WOULD BELIEVE THEIR SOCIAL NETWORK ABOUT A PRODUCT OR SERVICE, COMPARED TO 55% WHO WOULD TRUST TV ADS SOURCES: SURVEY EXPOTV, BUSINESSWIRE 2008 , PROMO MAGAZINE, NIELSEN GROUP STUDY 2008, ADAGE “FACE OF THE NEW MARKETER 2008
  12. 12. BRAND PARTICIPATION IN SOCIAL MEDIA LISTENING TO CONVERSATIONS INSPIRING CONVERSATIONS ENGAGING IN A DIALOGUE DEFINING# WHERE THE DIALOGUE TAKES PLACE
  13. 13. IMPLICATIONS BRANDS NO LONGER HAVE THE SAME DEGREE OF CONTROL OVER THEIR IMAGE AS THEY ONCE HAD THERE’S NOWHERE TO HIDE: YOU ARE WHAT YOU ARE, WHICH IS WHAT CONSUMERS DEFINE YOU AS CONSUMERS EXPECT A DIALOGUE WITH BRANDS
  14. 14. START LISTENING GIVING PEOPLE SOMETHING TO TALK ABOUT ENTERING INTO A DIALOG WITH YOUR CUSTOMERS BUILDING PLACES FOR YOUR CUSTOMERS TO GATHER
  15. 15. FUTURE TRENDS
  16. 16. TRENDS TO WATCH SOCIAL PROOF EMBEDDED SOCIAL NETWORKS MOBILITY
  17. 17. MID-LONG TERM PRODUCT CO-CREATION SOCIAL MEDIA OUTMODES MASS MEDIA EMAIL UNSEATED
  18. 18. THANK YOU JAMES.TEMPLE@RGA.COM

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