Social Media & Brands - James Temple - R/GA

SOCIAL MEDIA & BRANDS JAMES TEMPLE _ EXECUTIVE CREATIVE DIRECTOR _ R/GA 12.FEB.2009

SOCIAL MEDIA & BRANDS

BUSINESS TO CONSUMER RELATIONSHIPS HAVE ALWAYS EXISTED

SO HAS CONSUMER CHAT, WORD OF MOUTH

THE INTERNET HAS REDEFINED COMMUNICATIONS, REGAINING INTIMACY

PEOPLE TALK ABOUT EVERYTHING

BRANDS ARE SOCIALIZED ONLINE, THERE’S NO ‘GOING SOCIAL’

PRODUCT INFORMATION AND EXPERTISE IS NOT CONTROLLED BY THE BRAND CREDIT JOSHUA PORTER BOKARDO.COM

EITHER YOU ARE PROACTIVE OR REACTIVE

VIDEOS PHOTOS BLOGS EVENTS WHITE LABEL SOCIAL NETWORKS PERSONAL SOCIAL COLLABORATIVE quot; NETWORKS TOOLS CAMPAIGNS MICROBLOGS SMS EMAIL AUDIO WIKIS

BRANDS WILLING TO ENGAGE WILL COME OUT TOP 55% OF CONSUMERS WANT AN ONGOING DIALOGUE WITH BRANDS NEARLY 50% EXPRESSED A DESIRE TO SHARE THEIR IDEAS ON NEW PRODUCTS AND SERVICES 60% SAY THEY TELL 10 OR MORE PEOPLE ABOUT THE PRODUCTS THEY LIKE A THIRD TELL 20 OR MORE PEOPLE 78% OF CONSUMERS SAID THEY WOULD BELIEVE THEIR SOCIAL NETWORK ABOUT A PRODUCT OR SERVICE, COMPARED TO 55% WHO WOULD TRUST TV ADS SOURCES: SURVEY EXPOTV, BUSINESSWIRE 2008 , PROMO MAGAZINE, NIELSEN GROUP STUDY 2008, ADAGE “FACE OF THE NEW MARKETER 2008

BRAND PARTICIPATION IN SOCIAL MEDIA LISTENING TO CONVERSATIONS INSPIRING CONVERSATIONS ENGAGING IN A DIALOGUE DEFINING# WHERE THE DIALOGUE TAKES PLACE

IMPLICATIONS BRANDS NO LONGER HAVE THE SAME DEGREE OF CONTROL OVER THEIR IMAGE AS THEY ONCE HAD THERE’S NOWHERE TO HIDE: YOU ARE WHAT YOU ARE, WHICH IS WHAT CONSUMERS DEFINE YOU AS CONSUMERS EXPECT A DIALOGUE WITH BRANDS

START LISTENING GIVING PEOPLE SOMETHING TO TALK ABOUT ENTERING INTO A DIALOG WITH YOUR CUSTOMERS BUILDING PLACES FOR YOUR CUSTOMERS TO GATHER

FUTURE TRENDS

TRENDS TO WATCH SOCIAL PROOF EMBEDDED SOCIAL NETWORKS MOBILITY

MID-LONG TERM PRODUCT CO-CREATION SOCIAL MEDIA OUTMODES MASS MEDIA EMAIL UNSEATED

THANK YOU JAMES.TEMPLE@RGA.COM

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Social Media & Brands - James Temple - R/GA

by James Temple on Feb 25, 2009

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