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The seductress

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  • 1.  12 Contestants: › Women ages 45-55 1 bachelorette (ages 21-25) › Will describe at the beginning of the show why he likes/would like to date older women. › Will select winner after competition results.  Swimsuit competition  Date night  Talent show  Physical competition (a láAmerican Gladiator)
  • 2.  Price $25,000 (for winner) Title › The Seductress Hostess › Kim Cattrall (Samantha, Sex and The City)
  • 3.  Aimed at women ages 25 to 45 Colors › Fuschia + Gray › 30% of sleaziness, (but it will not look and feel trashy or raunchy). › Soundtrack: combination of electronic music and pop, 80s and early 90s referring to the women; contemporary choices for young man.
  • 4.  The introduction/theme/narration (:30) › The narrator/host will describe the concept of the show. › A summary of the last episode, including who was eliminated. › A summary for the current episode, setting the expectations of what might happen, providing a recap of all the “drama”. Narrator/host introduces bachelorette. Cut to interview + reason why he wants to be on the show/likes older women.>>>Montageof participants competing for him and the cash price.
  • 5.  Cut to the host to explain the competition for the day. The competition begins. The women give the audience their thoughts on how they hate/love each other and how they plan on winning the competition. The bachelorette gives the audience his thoughts on how the competition went. The bachelorette makes a decision based on the outcome of the competition. A recap on what happened and everybody’s expectations. One contestant will be eliminated, and the other women will speak about the young man’s decision. A summary for the next episode. Conclusion. › Future episodes could switch the premise to have older guys compete
  • 6.  The marketing campaign will consist of TV & radio ads, but its focus will be on an aggressive online presence. › Viral marketing campaign with a 30 sec trailer › Twitter and Facebook pages. › A cell phone application that provides updates on the show and teasers for future episodes. › A website, in which the viewers can interact with the participants, as well as the bachelorette.