12 Contestants: › Women ages 45-55 1 bachelorette (ages 21-25) › Will describe at the beginning of the show why he likes/would like to date older women. › Will select winner after competition results. Swimsuit competition Date night Talent show Physical competition (a láAmerican Gladiator)
Price $25,000 (for winner) Title › The Seductress Hostess › Kim Cattrall (Samantha, Sex and The City)
Aimed at women ages 25 to 45 Colors › Fuschia + Gray › 30% of sleaziness, (but it will not look and feel trashy or raunchy). › Soundtrack: combination of electronic music and pop, 80s and early 90s referring to the women; contemporary choices for young man.
The introduction/theme/narration (:30) › The narrator/host will describe the concept of the show. › A summary of the last episode, including who was eliminated. › A summary for the current episode, setting the expectations of what might happen, providing a recap of all the “drama”. Narrator/host introduces bachelorette. Cut to interview + reason why he wants to be on the show/likes older women.>>>Montageof participants competing for him and the cash price.
Cut to the host to explain the competition for the day. The competition begins. The women give the audience their thoughts on how they hate/love each other and how they plan on winning the competition. The bachelorette gives the audience his thoughts on how the competition went. The bachelorette makes a decision based on the outcome of the competition. A recap on what happened and everybody’s expectations. One contestant will be eliminated, and the other women will speak about the young man’s decision. A summary for the next episode. Conclusion. › Future episodes could switch the premise to have older guys compete
The marketing campaign will consist of TV & radio ads, but its focus will be on an aggressive online presence. › Viral marketing campaign with a 30 sec trailer › Twitter and Facebook pages. › A cell phone application that provides updates on the show and teasers for future episodes. › A website, in which the viewers can interact with the participants, as well as the bachelorette.