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Linkedin Overview 2011

Linkedin Overview 2011



How to use LinkedIn from a marketing perspective for your company

How to use LinkedIn from a marketing perspective for your company



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    Linkedin Overview 2011 Linkedin Overview 2011 Presentation Transcript

    • LinkedIn Overview V1
    • What is LinkedIn
      Worlds largest professional online networking organisation
      New way to connect, share, do business
      Way to build trusted connections
    • Why use LinkedIn
      Business / professional profile
      Demonstrate expertise
      Make strategic alliances
      Career moves /progression
      Increasing your Google presence
      Another sales channel
    • Why should your company use LinkedIn?
      Make targeted connections
      Generate revenue
      Drive business forward
      Share best practise
      Influence others
    • Benefits to you
      Raise your profile
      Proactive part of your strategy
      Help you to find a job
      Network with likeminded people
      Make friends
    • Sales Strategy
      Company profile pages
      People profile pages
      Company search & follow
      People search & connect
      Expertise – Answers
      Influence - groups
      Potential partners, suppliers, customers
    • Join LinkedIn
      Create a professional profile
      This is your personal brand
      Create a professional company profile
      This is your company brand
    • Building profiles
    • Getting started - you
      Build a professional profile
      Written to attract the kind of people you want to do business with
      What’s in it for them
      Professional picture essential
      Past positions essential
      Recommendations are crucial
      Have a connecting / following strategy
      Join relevant groups
      Become an known as an expert
    • Getting started – your company
      Set up company pages
      Overview and products
      Banners for targeting different markets
      Have a company wide strategy
      Current position descriptions
      Connection to colleagues
      Match people to groups
      Have a following strategy for target prospects
      Strategy for groups / experts
    • Getting started – you and your company
      Add in link to Company Blog
      Add in Company presentations (Slideshare)
      Use all the resources – advanced search, Q & A, Groups,
      Ask stimulating questions within groups & answers section
      Ask for help from existing members
    • Your profile
      Is all about you
      You are representing your company
      These bits conform to company branding guidelines
      Get connected
      As part of your company’s strategy
      For you personally
      Become an expert
      For your company
      For you
      Improve your Google ranking
    • Your profile
      Choose one person as the master template to follow
      This is all about you and is personal
      Your goal
    • Profile summary
      This is about you
    • Profile picture
    • Profile - Websites
      Add in company websites
      Select other and type in
    • Profile – experience – your company
      Your job title and short description of role
      Link to your company profile
      Company’s standard description
    • Profile –other
      Add in other roles and experience as necessary
    • Profile - privacy
      Personalise your settings
      Remember you are here to be found
    • Get found
      Make your profile public
      Create a custom URL
      Settings – Edit your public profile
      Add this link to your Outlook signature
    • Profile - Other
      More – Wordpress
      Company brochure
      Use – SlideShare
      Upload – your company presentation or brochure
    • Recommendations
      Give to people who you trust and who have done a great job
      Ask customers, suppliers, co-workers
    • Groups
      Join relevant groups where your customers and prospects are having conversations
      Ask questions
      Offer advice
      Do not advertise
    • Making connections
      Add connections
      Increase your visibility
      Improve your connect-ability
      Used advanced search to improve the level of contacts
      Follow companies you are interested in
    • Your network
      1st level connections, you can contact directly
      2nd level connections, through a direct connection
      3rd level connections, through a connection to a direct connection
      Alternatively connect through a group
    • Making contact
      Find the person you want to link with
      What degree of separation is there?
      How are you connected?
      Via a LI colleague
      You are in the same group
    • Making contact
      What are their contact settings?
    • Making contact
      Read their profile
      What is important to them
      What have they done?
      Where have they been?
      Where have they worked?
    • Ways to connect
      Need a business account
      Get introduced
      Add to your network
    • Ways to connect
      Import contacts / Enter email addresses
      Add colleagues or classmates already on LinkedIn
      Let LinkedIn suggest them
    • Think about your message
      Hi, xxxx I can see from your profile that we are both in the same group and have some similar interests. I wonder if you would like to connect? Please let me know if there is anyway I can help you. Kind regards…..
      Hi, xxx I can see from your profile that you are open to expertise requests. We work in the xxx market and are looking for ways to work with organisations like yours. Could you tell me how we might start the process of getting on the preferred supplier listing. Kind regards….
    • Think about your message
      Hi, xxx. Its great to see you on LinkedIn. It would be great to connect. It would be good to catch up face to face. I will call you to set a date. Kind regards
    • Connections
      Tag your contacts
    • Remove connections
    • Finding your targets in groups
      Find groups that are relevant to you
      Create a specialist interest group and invite members
    • Join in the conversation
      Start or join a discussion
      Add value, offer advice
    • Becoming an expert
      Ask and answer questions in your field
    • Check what’s happening in your network
      LinkedIn home tells you what everyone is up to
    • Check who’s checking up on you
      Look at who is looking at you
    • Find and track your markets
      Network statistics
    • And there’s more……….
      Company Buzz
      Reading list
      Keep checking there is always something new
    • Contact