Geotourism explained


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When National Geographic interviewed 100M travelers, 70% reported they felt "being connected to the earth was critical to our survival"
I began to wonder - So, what are they other 30% drinking and breathing? where do they think water and oxygen come from?!!!!!!.

40% would "do more if they knew what to do", and 28M travelers said they would "spend more money to experience places and sites they knew were being protected".

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  • Everyplace has its unique characteristics and attractions, and then some places are just so special and majestic they call out to you and you connect back transform our thoughts, feelings and lives. Tahoe this National Treasure we are fortunate enough to call home is one of those special sacred places.
  • NG famous for taking us deep into remote and famous places while fueling our appetite for adventure. places we wouldn’t might never know about, and inspiring us to travel to places we wouldn’t have thought of
  • geotourism includes all types of tourism that connect a visitor to the ENTIRE destination
  • ·         70% of travelers believe people must live in harmony with nature in order to survive  ·         40% would do more for the environment if they knew specific actions to take ·         27.7 million travelers (18%) would pay a premium to visit sites that control the number of people entering.
  • Of those who travel internationally—an even bigger portion of the pie.
  • Each type of tourism provides a different relationship to the place.
  • When tourism development is unmanaged, unguided, the market forces change the character until it eventually loses many qualities that attracted people in the first place. The “unspoiled” place becomes spoiled.
  • … Touring especially close the land, culture, heritage or local color provide the highest touch experience with the lowest impact Scotland in winter. (Touring style offers opportunities for off-season tourism.)
  • R and R tourism depends on lakes, beaches, but NOT on human character of a place; encourages resort sprawl and can change the face of the earth, particularly as resorts and vacation homes spread along seacoasts and eat up the physical beauty.
  • Entertainment based tourism does not depend on character of place. This type of tourism is often heavy-duty, industrial scale--major employment centers, with major environmental and cultural impacts. It is self-focused. You can do this type of tourism anywhere, even the middle of a desert. One of the best known examples IS in a desert . . Las Vegas. Sprawl consumes other geotourism assets—environment, scenery, traditional communities.
  • Nat Geo’s Center for Sustainable Destinations designed a set of principals and guidelines to wisely manage tourism and enlightened stewardship. This sustainable criteria was used to evaluate and score the top 115 destinations of the world which resulted in the scorecard.
  • The Monterey Bay Aquarium specializes in the sea life of its own, mid-California coast, presenting it to residents and tourists alike and helping prompt the creation of a marine reserve…
  • A great storyteller can hold tourists rapt even while cleaning a fish, as in this private museum of outport traditions in Newfoundland.
  • 5. Tourist satisfaction: From the visitors perspective…how well do you Ensure that satisfied and excited tourists bring new vacation stories home that will inspire others - providing continuing demand for the destination. The Water Trail gets people on the lake for a magical day
  • 6. Community involvement: From the visitors perspective…how well do you Base tourism on community resources to promote and provide a distinctive, honest visitor experience and market their locales effectively. Trails and Vistas takes visitors on an hour walk through the Public Lands where they encounter creative singing, dancing, art and music along the way, while learning about the value of public land trust. It has become so popular, it books out months ahead of the Sept weekend.
  • … but is actually a brand new home-and-hotel resort in St Martin, using what the French developers calls “gentle architecture.” At the time of this picture all these buildings were less than 10 years old. A covenant and good sense prevented concrete high-rises at this beachside location.
  • 7 Community benefit: From the visitors perspective…how well do you Encourage tourism business strategies that emphasize economic and social benefits including stewardship required to maintain those benefits. Farm Day in El Dorado helps 3 rd graders learn the value of farming and build a relationship with the land. These kids know where their food comes from
  • 8. Protection and enhancement of destination appeal: From the visitors perspective…how well do you Encourage businesses to sustain natural habitats, heritage sites, aesthetic appeal, and local culture to prevent degradation by keeping volumes of tourists within maximum acceptable limits.
  • 8. Protection and enhancement of destination appeal: From the visitors perspective…how well do you Encourage businesses to sustain natural habitats, heritage sites, aesthetic appeal, and local culture to prevent degradation by keeping volumes of tourists within maximum acceptable limits.
  • It looks like a Caribbean village . . .
  • Gannet colony, Newfoundland—an ecotourism attraction.
  • Gannet colony, Newfoundland—an ecotourism attraction.
  • … and what’s more, repurposes one of the old canneries on John Steinbeck’s Cannery Row, helping protect a piece of history.
  • When people get involved in explaining nature or history, they get more interested in taking care of it, as here in Samoa.
  • Art George, a Datohmu (Spiritual Leader) and Allen Garcia – are both of the Washo people There are 4 indigenous native Americans in El Dorado: Washo, Miwok,…
  • The unifying factor for geotourism is the place! If you highlight your differentiation, visitors go home enthusiastic with a unique story, residents benefit, leaders follow.
  • The circle may not work if conditions interfere with any one of the beneficial impacts.
  • The idea is that well-informed tourism that benefits local communities creates an incentive to protect what tourists are coming to see. The tough part is to make sure each one of these cause-and-effect arrows actually works.
  • PROOF: Appalachia 1500 mile Mtn range: 13 states, 74 devel districts, each w/ favorite Mtn Range, Park or Site suffering from overuse & negative perception of rural areas. They used geotourism to identify what united them across 13 states , what they were proud of that highlighted uniqueness. Spread visitor traffic out Changed negative perception to positive and curious Created new business opportunities Renewed sense of community pride Our Federal Co-Chair, Ann Pope, pointed out how this process was the beginning of re-branding Appalachia .   John C said, “We’ve done 2 maps and looking forward to a third. These maps have 3 year shelf life. The quality and brand National Geographic brings…even longer. Plus you get showcased in the magazine.’ John Cartwright 202 884-7709 ARC Development Director  
  • Uncovered assets common to the locals, held fascination for visitors – once they were on the map! Crooked Road in Virginia: June Carter family country music recordings in 1920. Ralph Stanley, a local performer, donated memorabilia and Crooked Road is now a top 10 Place You Should Take Kids . Coon Dog Cemetery in rural Alabama, where locals honored dogs with huge monuments, brought visitors into a previous un-discovered area, increasing economy. Today they have an annual music festival Hallelujah Trail, driving tour to country churches, harnessed energy in counties visitors had not previously known about, while enhancing local economies. R ESULT: 90 of 100 businesses surveyed reported an increase in business from the Map
  • PROOF: The Northeast Kingdom of Vermont had a CHALLENGE marketing uniqueness to sustain and enhance local well being. 50 towns, 3 counties and 2 cities, 9 chambers and 150 businesses located in rural, recreation and retreat environment. 3-4 yrs ago promotion was ‘ looking out’ to stay competitive. Dairy farms losing $92K a yr - couldn’t compete with corporate farming. At first…star struck by NG, started a deliberate amplification of message. Table to table buzz awakened real value: exploring what is important to us. They asked each other: What do you love about my home? W hat do you care about and want my children to be able to experience? What one thing you can do to move in this sustainable direction?
  • RESULT They now ‘look in’ based on values: If they love it… visitors love it! Their economy is now built on honoring heritage and identity (rural farming, landscapes, primitive skills). People care more about their home, community, deliberate sustainable growth. Competitive is now cooperative. Local Ski Resorts put local farm food on their menu, w/ farm photos on the walls. Farm to the Table initiative gave Jay Peak a differentiator and rural farms a future. A Sheep farmer who clips, cleans, and dyes her own wool, enrolls visitors to help with chores! Artisan Cheese making workshop sold out on the first day! Fiber weaving courses and Primitive skills use tourism to the benefit of visitor and community well being.  This journey is not a race, less about marketing and more about employing tourism as a way to grow your economy and protect what you value. The Map was not the end. This is now part of our schools, community and planning at the local, regional and state level. Gloria Bruce  802 626-8511   [email_address]
  • Programs already in place with dedication and stakeholders on the ground have a strategy and plan to move forward
  • Still working
  • South Pacific and near Peru through French Polynesia and they took this approach on their own initiative and are sustainable. As of March 07, likely additions are Rhode Island signed last spring, and Guatemala signed with the president of Guatemaela.
  • This project involved three funding partners and two program partners.
  • Sonora is a state in Mexico and they did a trans border project. You don’t have to sign a charter. They produced a map guide – a collaborative process that nominates places in their region and a map is produced to drive traffic to small and sustainable locations
  • In February 2007, a new transborder Geotourism project began at Waterton-Glacier and the surrounding region, known as “the Crown of the Continent,” in partnership with national and local NGOs. BOAT RIDE STORY – how I got here
  • Royal attention can help.
  • Materials disseminated by Norway with NGS sign-off.
  • Destinations can pursue the four tracks of a geotourism strategy--- ongoing, using the principles as they apply in the Charter.
  • The key message for audiences with their minds on only promotion or development.
  • What if…
  • Geotourism explained

    1. 1. Tourism growth goes on. . . SARS & IraqW Gulf Bubble ar War bursts Center for Sustainable Destinations
    2. 2. Center forCenter for Sustainable Destinations Sustainable Destinations
    3. 3. From eco- to geo- tourism pays to protect … not destroy Sightseeing Cultural tourism Local ECOTOURISM: cuisine nature Heritage tourism Agri- tourism Indigenous tourism Center for Sustainable Destinations
    4. 4. 70% 40 % 27M Center for Sustainable Destinations
    5. 5. SEGMENT SIZEPercent of the 13.6 millionU.S. adults who traveled Urbaninternationally Sophisticates3+ times in thepast 3 years Geo-Savvys 21% Good Citizens 17% Traditionals 6% Self-Indulgents 14 % Wishful Outdoor Sportsmen Apathetics Thinkers 3% 6% Center for Sustainable Destinations
    6. 6. DESTINATION TOURISM STYLESDIFFER IN RELATION TO PLACE Touring R&R Entertainment Center for Sustainable Destinations
    7. 7. DESTINATION STYLE DRIFT . . .if development unchecked, unguided Tourin Entertain g R &R - ment Unspoiled SPOILED ? destination Center for Sustainable Destinations
    8. 8. Center forSustainable Destinations
    9. 9. Center forSustainable Destinations
    10. 10. Center forSustainable Destinations
    11. 11. Center forSustainable Destinations
    12. 12. ourism Principle 1rity of placein and enhance geographical character Center for Sustainable Destinations
    13. 13. ourism Principle 2tional Codesto global code of ethics Center for Sustainable Destinations
    14. 14. Geotourism Principle 3Market SelectivityEncourage stewardship in tourism growth Center for Sustainable Destinations
    15. 15. Geotourism Principle 4Market DiversityFull range of food and lodging Center for Sustainable Destinations
    16. 16. Geotourism Principle 5 Tourism Satisfaction Personal experience creates a migrating story Center for Sustainable Destinations
    17. 17. Geotourism Principle 5 • Tourist Satisfaction Personal experience creates a migrating story Center for Sustainable Destinations
    18. 18. Geotourism Principle6Community involvementBase tourism on community assets Center for Sustainable Destinations
    19. 19. Geotourism Principle 6• Community involvement Base tourism on Center forcommunity assets Sustainable Destinations
    20. 20. Geotourism Principle 7Community benefitEncourage small business strategies and upwardemployment mobility Center for Sustainable Destinations
    21. 21. Geotourism Principle 7Encourage stewardship in tourism growth Center for Sustainable Destinations
    22. 22. Geotourism Principle 8Promote destination appealProtect natural habitats, heritage sites,aesthetics, culture; avoid overcrowding Center for Sustainable Destinations
    23. 23. Geotourism Principle 8• Sustain heritage sitesand local culture Center for Sustainable Destinations
    24. 24. Geotourism Principle 8 Sustain heritage sites and local culture Center for Sustainable Destinations
    25. 25. Geotourism Principle 9Land use:Avoid sprawling, excessive development; contain high-density in clusters; provide affordable housing Center for Sustainable Destinations
    26. 26. Geotourism Principle 10Conservation of resourcesPromote environmental management plans forenergy, pollution, lighting, etc. Center for Sustainable Destinations
    27. 27. Geotourism Principle10• Conservation of resourcesPromote environmental management plansfor energy, pollution, lighting, etc. Center for Sustainable Destinations
    28. 28. Geotourism Principle 11PlanningBalance short-term economic needs againstlong-term enhancement of geographical character Center for Sustainable Destinations
    29. 29. urism Principle 12ive interpretation: Engage both visitorsts in learning about the place Center for Sustainable Destinations
    30. 30. Geotourism Principle 12 • Interactive interpretation Engage both visitors & hosts in local learning Center for Sustainable Destinations
    31. 31. Tourism interests Residents(differentiation) (pride and benefits) THE PLACE Tourists Politicians (enthusiasm) (the usual) Center for Sustainable Destinations
    32. 32. The CircleBroken Leakage; irresponsible business practices Place-based tourism Community benefit Benefits too Obstacles selective, to or not Motive to apparent protection protect Center for Sustainable Destinations
    33. 33. Geotourism VirtuousCircle Place-based tourism Community benefit Motive to protect Center for Sustainable Destinations
    34. 34. HowChallenges1. Overuse = abuse2. Negative perception3. Economic challenges Center for Sustainable Destinations
    35. 35. With geotourismGet on the Map! 1. Spread visitors out 2. Positive curiosity 3. 90 of 100 business increased $$$ Center for Sustainable Destinations
    36. 36. Challenges1. “looking out”2. Regional competing3. Struggling economy Center for Sustainable Destinations
    37. 37. Hardwick. VT With geotourism 1. ‘Look in’ to Value 2. Co-op marketing 3. Expanded Profit Center for Sustainable Destinations
    38. 38. Embassy Suites, South Lake TahoeIncrease Appeal, Save Money, Benefit community andwatershed •$200,000 investment •ROI = 7 months •$350,000 operational savings year 1 •LED’s, ozone laundry, energy monitoring > energy 30% fuel 50% •Compost + recycle > $5,200 month •Increase shoulder season occupancy •$100K piece of business from ‘compostable straw’ Center for Sustainable Destinations
    39. 39. Honduras First country to makegeotourism its national tourism strategy. Center for Geotourism Charter signed Sustainable Destinations
    40. 40. NorwayGeotourism Chartersigned 31 Aug 2005 Center for Sustainable Destinations
    41. 41. RomaniaGeotourismChartersigned 27Sept. 2005 Center for Sustainable Destinations
    42. 42. World WildernessCongressGeotourism Charterendorsed Oct. 2005 Center for Sustainable Destinations
    43. 43. Cook IslandsGeotourism Chartersigned August 2006 Center for Sustainable Destinations
    44. 44. A project in practice:Sonoran Desert region Center for Center for Sustainable Destinations Sustainable Destinations
    45. 45. Arizona, U.S.A. and Sonora, MexicoGeotourism Charter signed Dec. 2005 Center for Sustainable Destinations
    46. 46. Waterton-GlacierInternational Peace Park,Canada-USAWorld Heritage destinationTrans-borderGeotourism Stewardship Counciland MapGuide project Center for Sustainable Destinations
    47. 47. Norway’s Queen Sonja at final signing of theNorwegian Geotourism Charter at NGS Center for Sustainable Destinations
    48. 48. Tourism officespick up the theme Center for Sustainable Destinations
    49. 49. A Geotourism Strategy• Identify• Sustain• Develop• Market Center for Sustainable Destinations
    50. 50. IdentifyGeotourism Assets Center for Sustainable Destinations
    51. 51. DevelopGeotourismon character & community Center for Sustainable Destinations
    52. 52. Promote The geotourism story Enhance sense of place •Stewardship • private enterprise • conservation / preservation • civic participation Center for Sustainable Destinations
    53. 53. Sustain Protect the tourism product The place ! Center for Sustainable Destinations
    54. 54. Center forSustainable Destinations