Jacquie chakirelis2012


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Jacquie chakirelis2012

  1. 1. Jacquie Chakirelis? is
  2. 2. A strategic Marketer <ul><li>Jacquie Chakirelis is a true media pioneer as founder of Family Matters Radio, a nationally-syndicated talk radio program for women and moms. </li></ul><ul><li>An early adopter of leveraging digital platforms, Jacquie secured partnerships with national web publishers that garnered over one million subscribers for the FMR podcasts as well as new opportunities for brands to reach moms in their online communities. </li></ul><ul><li>The strategic vision of building online connections to brand’s business objectives is the foundation of Jacquie’s approach to helping brands achieve engagement with online communities today. </li></ul>
  3. 3. Brand Connector On Air, Online, In Person Spokesperson for Mom related issues, products and lifestyle NBC TV Online Community Engager- Participating in a Momslikeme.com online community chat with Dr. James Sears from the national television show “The Doctors ”
  4. 4. Content Campaign Creator <ul><li>Cleveland Clinic Children’s Hospital </li></ul><ul><li>A monthly live online chat campaign focused an family health related issues . The live chat was integrated in a live twitter chat to engage broader community reach. </li></ul><ul><li>Intuit/Quicken </li></ul><ul><li>Launched a campaign of various marketing assets to broaden awareness of subscription based service to engage family-focused communities of the need to educate kids about money. </li></ul><ul><li>Knowledge Adventure </li></ul><ul><li>A pre-holiday campaign of marketing assets that included broadcast placements, podcasts, blog entries and rich media ads centered on a trial giveaway and the benefits of software based educational games. </li></ul><ul><li>Electronic Arts </li></ul><ul><li>WOMM campaign for mom- community influencers that included blog entries and on-air/podcast mentions to virally launch a new video game “Boogie” targeted to families. </li></ul><ul><li>Genworth Financial </li></ul><ul><li>Proposed and implemented a campaign to increase awareness and education of financial issues to the women’s market. Program includes broadcast placements, podcasts and core message tracking </li></ul>
  5. 5. Inbound Marketing Social Media Strategist Marketing to Moms Budgeting Content Marketing Community Management Media Spokesperson Customer Engagement Project Manager Analytics Public Relations Specialist SEO/SEM Word of Mouth Market Researcher Entrepreneur Branding
  6. 6. Tactical Toolbox <ul><li>Facebook Optimization & Campaigns Twitter Chats Blogger/Influencer Outreach Pinterest Community Engagement You Tube Videos Monitoring Content Marketing </li></ul>
  7. 7. Brand Partnerships:
  8. 8. ROI: “ A pro's pro! On-air, online or in-person, whatever the situation calls for, Jacquie is always engaging and personable. She makes people feel at ease, and that's when things become productive.” Kevin Burke, founder, Lucid Marketing “ Jacquie Chakirelis is one of the most professional and creative media people I’ve worked with. Her entrepreneurial skills along with her vast social media experience makes her a key asset in anyone’s organization” John Tamerlano , Sr.Vice President Regional Television, Fisher Communications “ Jacquie’s ability to come up with creative concepts, as well as her knowledge of the online marketing space was a huge asset to the company. Many of our clients chose to advertise with the site because of their relationship with Jacquie, they trusted Jacquie and knew if she was behind the product it was a smart marketing move and true partnership for them.” Patricia Caimi, Account Executive, Gannett Say What? “ A pro's pro! On-air, online or in-person, whatever the situation calls for, Jacquie is always engaging and personable. She makes people feel at ease, and that's when things become productive.” Kevin Burke founder, Lucid Marketing
  9. 9. <ul><li>Jacquie J Chakirelis </li></ul><ul><li>  </li></ul><ul><li>Launched her professional career on Cleveland’s radio powerhouse WMJI 105.7 FM followed by a stint as a CBS affiliate television talk show host in Rochester, New York. Upon returning to Cleveland, Jacquie was appointed Director of Communications and Marketing for the March of Dimes Birth Defects Foundation where she collaborated on the release of one of the major health news stories of the century, the successful use of gene therapy. </li></ul><ul><li>Founder of the nationally-syndicated talk radio program, Family Matters Radio, she developed award winning programming and created new opportunities for brands to connect with moms. </li></ul><ul><li>Led the launch of Moms Like Me, an online community for moms and spearheaded it’s growth to achieve significant leadership position among 80 online communities owned and operated by Gannett. </li></ul><ul><li>Recipient of five broadcasting and journalism awards, including four Ohio Excellence in Journalism Awards, and an A.I.R. Award for best coverage of maternal/infant health issues. She also received two ADDY awards for her efforts in advertising and public affairs campaigns. </li></ul>Official Bio:
  10. 10. Connect: Jacquie Chakirelis [email_address] @jchakirelis @CLE_mom www.linkedin.com/in/jacquiechakirelis