2. FCEDC Essentials
Our mission
To improve the economic well-being of the businesses, communities, and residents of the county.
Our vision for Fond du Lac County
• A strong, stable, diversified economy;
• A competitive, dynamic workforce;
• A comprehensive and proactive infrastructure;
• Flexible, prepared community partnerships;
• Above-average economic well-being of citizens and businesses; and
• Regional cooperation.
Our customers
The direct customers of FCEDC services include the existing businesses of Fond du Lac County,
entrepreneurs, prospective businesses and those who serve them as well as local governments and
economic development organizations. Our ultimate customers are the citizens and communities of
Fond du Lac County.
Our standards
FCEDC is the only accredited economic development organization (AEDO) in the State of Wisconsin
and is one of only 25 such accredited organizations nationally.
Entities that become accredited are recognized
as organizations of excellence in the field of
economic development. During the AEDO process,
organizations receive critical evaluation and peer
mentoring by certified professionals concerning internal
and external operations. AEDO status signifies a distinguished
achievement for an economic development organization.
Cost of printing kindly provided, in part, by:
EP Direct
1479 S. Hickory Street
Fond du Lac, WI 54937
www.ep-directprinting.com
3. State of the Organization
2010 was a year of both growth and transition for The move allowed for the opening of the
Fond du Lac County Economic Development Center for Enterprise Development (The
Corporation (FCEDC) with each presenting unique Center), a highly creative business
challenges and opportunities. It was, however, a very accelerator meant to speed up the development
exciting year for FCEDC as we had staff transitions, of starts-ups and existing businesses by offering a
expanded our client services, completed a targeted creative work environment that will foster
industry analysis, maintained the private and public innovation and business expansion. Watching this
sector funding, and enhanced our identity in unfold is exciting for FCEDC. Like our economic
Fond du Lac County by moving into a new location. gardening program, Impact!, we anticipate The Center
to be a model for other such efforts in Wisconsin, the
FCEDC has been able, in national Midwest, and nationally.
searches, to attract a talented and
educated staff when such In order to create a diverse yet balanced industry mix
opportunities have presented in Fond du Lac County, FCEDC completed an in-depth
themselves. All four of the new industry analysis. This study has revealed gaps or
staff members joining FCEDC in unmet needs within the supply chain for each of the
2010, two of whom are local and seven targeted industries. These uncovered gaps are
two of whom joined us from possible market opportunities for existing local
outside of Wisconsin, have businesses to expand and/or for new businesses to
advanced degrees and significant experience in their locate here in Fond du Lac County or within the region.
areas of expertise. Professional development has
remained a focus for the organization as another team Closing these gaps will result
member received certification as an Economic in job creation; increased “The Center exemplifies the
Development Finance Professional in 2010. The competitiveness of each creative and inventive energy
high-performing, talented staff at FCEDC stands industry; an attractive that has become synonymous
ready to help clients of all sizes and at all stages of business environment; a with FCEDC while keeping
their development. pool of skilled workers; and the needs of the clients in the
established assets and sales forefront.”
Thanks to our many wonderful investors, FCEDC was opportunities. Check out the
able to maintain our funding in 2010. Recognizing the expanded targeted industry -Brenda Hicks-Sorensen
challenges many of our investors faced during the profiles and opportunities on
President, FCEDC
difficult economy, we held the investment levels flat our website. If an
as we’ve done since 2008. We’ve focused our existing business would like
attention on seeking out diverse funding sources, to expand or if a new business would like to locate
including grants, contracts, and other revenue sources. here to take advantage of these uncovered market
This did result in us implementing a small fee for opportunities, FCEDC is equipped through our Impact!
start-up clients in 2010. program to complete additional customized research
including: industry trends and forecasts; market size
FCEDC is also nearing the end of its five-year Strategic and demographics; regional and national competitive
Plan (2007-2011). Recognizing the Strategic Plan is a intelligence; marketing lists/leads; and much more.
living, breathing document, the organization
continues to hold itself accountable to that plan with In summary, 2010 was indeed a year of challenges and
regular quarterly reports. In early 2011, our Board of opportunities. However, the FCEDC team embraced
Directors participated in a board retreat to examine the challenges and utilized the opportunities to grow
what FCEDC had been doing well and where we had and become an even better organization. We look
opportunities to improve. The FCEDC team strives to forward to continuing our services to Fond du Lac
provide exceptional service in all of our service areas County and thank you for your continuing support of
and for each and every one of our clients. our efforts.
Moving to a new, larger facility set FCEDC up for
long-term sustainability, gave us a stronger presence
and identity in Fond du Lac County, and allowed us to
expand our client services. It is so much more than a Brenda Hicks-Sorensen, CEcD
physical move. It exemplifies the creative and President
inventive energy that has become synonymous
with FCEDC while keeping the needs of the clients 2
in the forefront.
4. 2010 Board of Directors
Russ Kamphuis, Bank of Oakfield, Chair
John Valek, RB Royal Industries, Vice Chair
Dennis Yunk, Agnesian HealthCare, Treasurer
Steve Holz, National Exchange Bank & Trust, Secretary
Jim Flood, Holiday Chrysler Dodge Jeep, Past Chair
*Sandy Breth
Allen Buechel, Fond du Lac County
Todd Diedrich, Capelle Bros. & Diedrich, Inc.
Scott Dreger, Alliant Energy
Martin F. Farrell, Ph.D., Ripon College/County Board of Supervisors
JoAnn Hall, Moraine Park Technical College
Tom Herre, City of Fond du Lac
Joan Karsten, Century 21 of Ripon
*Richard Kleinfeldt, Giddings & Lewis, retired
Sam Meyer, State Farm Insurance/Fond du Lac City Council
Herb Ottery, Ottery Transportation, Inc./County Board of Supervisors
Bob Poch, Keller, Inc.
*Terry Schleif, Hometown Bank
Mike Shedivy, Mercury Marine
Daniel Vande Zande, Vande Zande & Kaufman, LLP
Mike Wisnefske, West Bend Machine Works, Inc.
* indicates past chair
EX-OFFICIO
Joseph R. Reitemeier, C.C.E., Fond du Lac Area Association of Commerce
Note: FCEDC would like to recognize the outstanding contributions of outgoing board members
Herb Ottery (2005-2010), and Scott Dreger (2008-2010).
FCEDC would like to also welcome new board members Zak Bloom of Waupun Utilities,
Gary Boyke of Vir-Clar Farms, and Kathy Leifer of Alliant Energy.
All three joined the board on January 1st, 2011.
Executive Committee
Russ Kamphuis, Chair
John Valek, Vice Chair
Dennis Yunk, Treasurer
Steve Holz, Secretary
Jim Flood, Immediate Past Chair
Allen Buechel, Member at Large
Tom Herre, Member at Large
Joe Reitemeier, ex-officio
Brenda Hicks-Sorensen, President
3
5. 2010 Committees
Board Development
In addition to the Executive Committee, current * Jim Flood, Holiday Chrysler Dodge
standing committees are as follows: Jeep
Sandy Breth
Investor Relations Russ Kamphuis, Bank of Oakfield
* John Valek, RB Royal Industries Dick Kleinfeldt, Giddings & Lewis, retired
Todd Diedrich, Capelle Bros. & Diedrich, Inc. Terry Schleif, Hometown Bank
Tony Ferdinand, Haentze Floral Company, Inc.
Jim Flood, Holiday Chrysler Dodge Jeep Northeast Wisconsin Business Plan
Dave Gerritson, Fox Valley Savings Bank Competition Judges
Russ Kamphuis, Bank of Oakfield Mary Avery, Ripon College
Dick Kleinfeldt, Giddings & Lewis, retired Tony Beregszazi, ADVOCAP, Inc.
Matt Lueptow, M & I Bank Sandy Breth, FCEDC Board Member
Herb Ottery, Ottery Transportation, Inc. Kathy Doyle, ADVOCAP, Inc.
Jilene Huizenga, Moraine Park Technical College
Personnel and Compensation
* Mike Wisnefske, West Bend Machine Works, Inc. Full Circle Committee
** Scott Dreger, Alliant Energy Cathy Christensen, Hierl Insurance
Jim Hubbard, Mercury Marine, retired Sandy Friess, Wipfli LLP
Dennis Yunk, Agnesian HealthCare JoAnn Hall, Moraine Park Technical College
Cathy Huybers, Fox Valley Workforce
Revolving Loan Fund Development Board
* Herb Ottery, Ottery Transportation, Inc. Ryan Kamphuis, Bank of Oakfield
** Mary Avery, Ripon College Steve Leaman, Associated Bank
Matt Lueptow, M & I Bank Bob Poch, Keller, Inc.
Tim McFarlane, Hometown Bank Greg Sabel, C.D. Smith Construction
Wayne Rollin, City of Fond du Lac Kathy Schlieve, Moraine Park Technical College
Rich Scheuerman, Alto Dairy, retired Dan Shea, Shea Electric & Communications
Dan Vande Zande, Vande Zande & Kaufman, LLP Steve Straub, Wisconsin Manufacturing
Mike Wisnefske, West Bend Machine Works, Inc. Extension Partnership
Krista Williams, Schroeder Moving Systems
Bob Young, M & I Bank
* Indicates chair ** Indicates resignation from committee in 2010
2010 Staff
Brenda Hicks-Sorensen, President, CEcD
Joe Becker, Director of Business Finance, CPA, EDFP
Jacqui Corsi, Marketing Specialist
JoAnn Giese-Kent, Research Specialist
Melissa Hunt, Community Development Specialist, EDFP
Annette Murray, Administrative Assistant
Owen Rock, Business Strategist, EDFP
Brett Traver, Business Strategist
Note: Linda Berlin, Director of Research and Beth Myers Landbo, Director of Marketing
left FCEDC in 2010.
Follow us on Facebook, search for Fond du Lac County Economic
Development Corporation.
On Twitter, follow us @ImpactFdLCounty.
And look for each of our staff member profiles by name on LinkedIn. 4
6. FCEDC Assisted these Businesses
Inter-Quest
While working at a printing company, Darwin Bethke was sitting in his office one day with
the radio playing contemplating opening his own computer business. He either managed or
worked for companies and had little knowledge about starting his own. How was he going to do
it? Then a commercial began with the words, “if you are thinking about starting a business” and
ended with a summons to contact FCEDC. So he called and it changed his life.
He had already solicited the owners of Inter-Quest, a computer company in Beaver Dam to ask if they
would be willing to open a second location. The owners of this company are two men Darwin knew
professionally. However, Darwin needed more than their stamp of approval. He needed the guidance
of FCEDC.
“The fee you pay to get started was so worth it,” Darwin said. FCEDC saved
him time and energy because the staff streamlined the process. He had to
“It was FCEDC who write a business plan, which he said was harder to do than a college term
helped make it better, paper. However, it was FCEDC who helped him make it better, forcing him to
forcing me to really really think through his business and make sure it was viable.
think through the
business and make Then when it was time to get financing, FCEDC made the calls to the banks
sure it was viable.” for him – not to get the loan – but to see which banks may be interested.
When it was time for Darwin to call these banks, he didn’t feel alone in the
-Darwin Bethke process because FCEDC opened the door for him. Now he just had to walk
through.
With the backing of a local bank and a small business revolving loan fund
from FCEDC, and utilizing those contacts from the past, Darwin Bethke in 2010 became the owner of
the Fond du Lac location of Inter-Quest, the company that makes technology simple.
To learn more about Inter-Quest, go to http://www.iqsvr.com/.
Bootbiz.com
With an established and expanding Internet business, the owners of JGear or Bootbiz.com began
looking for a larger warehouse and space to open a retail location in Fond du Lac. Already on the Inc
5000 list as one of the country’s fastest growing companies, managing partner Shane Baganz called
FCEDC for help. What he got was so much more.
Baganz owns the company with his two brothers but he is the only one who lives in Fond du Lac
County dealing with day-to-day operations. One brother, Jodi Baganz, lives in Stevens Point and
the other, Barry Braganza, lives in Houston, Texas.
The business started in 1997 in Jodi’s garage and has grown into a multi-million dollar
operation which sells work boots and work shoes, western boots, and uniform and
safety footwear. What Shane was lacking was time to work on the business because
he was so busy with sales. FCEDC helped.
5
7. “We have to thank FCEDC,” Shane said. “It’s amazing the talent and commitment
they have shown us as our growth progressed.”
While the brothers had already started writing a
“FCEDC is a literal gold mine that business plan for the retail operation, FCEDC staff
every growing business in Fond du helped them to finalize the plan, coordinate with a
Lac needs to become aware of.” realtor for the larger facility, and provided other technical
assistance regarding talent attraction, legal services, and
- Shane Baganz marketing.
“The FCEDC staff has been there for us each time we asked a question or needed support. The
research they have done for us has helped us grow quickly and efficiently. A literal gold mine that
every growing business in Fond du Lac needs to become aware of,” Shane said.
To learn more about the company go to http://bootbiz.com/.
Integrity Saw & Tool, Inc.
Paul Reetz was a sales representative with Integrity Saw & Tool, Inc. for nearly 10 years before
becoming its owner on April 1, 2010. However, that change didn’t happen overnight. It took 2 ½ years
and it only happened because he called FCEDC.
The former owner of Integrity Saw wanted to retire but he also felt strongly that the business should
stay in Fond du Lac County. He approached Reetz in 2008 about purchasing the business. Reetz found
investors, secured financing and was able to give the former owner a proposal by the end of 2008.
However, the deal could not be completed before the downturn in the economy.
Banks changed their policies, including one that required a 25% down
payment. Two years earlier, 10% would have been sufficient. In the “The loan will be paid
meantime, an Illinois firm was interested in purchasing Integrity Saw but off but I will forever be
couldn’t guarantee the jobs would remain in Fond du Lac. “It was looking indebted to FCEDC.”
bleak,” Reetz said.
- Paul Reetz
Then Reetz learned of FCEDC through a friend and made the call. “It was
amazing to find FCEDC,” he said. He admitted he thought economic
development was for companies the size of Mercury Marine and not those like his with 22 employees.
In a two-week span, he found a bank willing to loan him money with gap financing from the Fond du
Lac County Special Allocation RLF administered by FCEDC, and closed on the deal a short time later.
FCEDC provided technical assistance and was always available to answer questions.
“The loan will be paid off but I will forever be indebted to FCEDC,” Reetz said.
Integrity Saw & Tool was formed two decades ago to provide the machine tool and
woodworking industries in Wisconsin, northern Illinois and eastern Minnesota with quality
CNC-manufactured precision cutting tools.
To learn more about Integrity Saw & Tool, go to http://www.integritysaw.com/.
6
8. FCEDC Accomplishments
Be Bold 116 North Main Street in Fond competitiveness of the Fond
Wisconsin du Lac “exemplifies the creative du Lac MSA. Benchmarking
The Wisconsin and inventive energy that has the Fond du Lac Metropolitan
Economic Development become synonymous with Statistical Area (MSA) report is
Association (WEDA), FCEDC and keeps the needs of available at www.fcedc.com.
a statewide organization our clients front and center,”
of over 400 economic Brenda Hicks-Sorensen, CEcD, Entrepreneur’s Connection
development professionals, president of FCEDC, says. For Current and future business
released Be Bold Wisconsin: more information on this new owners were able to learn of
The Wisconsin Competitiveness space see Page 10. resources available to them
Study on August 3rd as part of including financing options,
an effort to study independently Community Development networking tips, how to write
how Wisconsin can better Specialist the perfect elevator pitch, and
compete with other states as Melissa Hunt continued to new ways to generate business
well as other countries in an assist the Village of North Fond through e-commerce and
ever-changing global du Lac, the City of Waupun, and social media at the 3rd annual
marketplace. The study the City of Ripon in community Entrepreneur’s Connection
became a benchmark for Gov. development efforts. Waupun on November 16th. Plans are
Walker’s transformation of the has been successful in taking underway for E-Connect 2011
Department of Commerce. proactive approaches to ensure when it returns to Fond du Lac
Brenda Hicks-Sorensen is a sustainable downtown and on November 15th. E-Connect is
a member of the Board of encourage redevelopment. a joint effort of ORIGIN and the
Directors for WEDA and FCEDC Ripon has created a Community Entrepreneurial Service Partners
has supported the Be Bold Development Authority to of Fond du Lac County.
Wisconsin efforts. review potential projects and
opportunities. North Fond External Marketing
Business Plan Competition du Lac has started strategic The 2010 external marketing
FCEDC assisted in the annual planning and visioning. campaign – You Rock! – was
Northeast Wisconsin Business launched in late April. Like the
Plan Competition. FCEDC Connection Corner programs of the past several
Business Strategist Owen This virtual web-place for years, the goal of the
Rock was on the committee entrepreneurs and emerging multi-faceted campaign was
for the competition. The businesses continues to grow to raise awareness of Fond
competition was coordinated and be a gathering place for du Lac County as a viable and
by the Northeast Wisconsin tips, ideas, and events. With attractive option for business
Regional Economic Partnership input provided by local business location and expansion. There
(NEWREP). See Page 4 for the leaders, a project of the Center is no greater compliment, no
list of business leaders who for Enterprise Development and more succinct praise than the
volunteered as judges for the FCEDC, the Connection Corner invariable “you rock.” The
competition. was made possible through campaign spanned six weeks
a grant from the Fond du Lac and was assisted
Center for Enterprise Area Foundation. The website is with generous in-kind
Development www.connectioncorner.net. investments by two partners
With the first of its kind in in this year’s event – The
Wisconsin, FCEDC moved into Economic Scorecard Goldsmith at 117 South
a larger space that will allow FCEDC completed a statistical Main Street in Fond du Lac
an increased number of analysis of Fond du Lac and and Stuart’s Landscaping
services and new, highly four other communities served and Garden Center at N7820
creative ways to meet the by Accredited Economic Lakeshore Drive in North Fond
needs of business – the Development Organizations du Lac. The 2011 External
Center for Enterprise (AEDOs). Key economic Marketing Campaign will
Development. The performance indicators celebrate innovation in
new location at were used to determine the Fond du Lac County.
7
9. Full Circle Existing Business varying times on the second to all of our
Development Program Thursday of each month. New stakeholders on
Utilizing volunteers and FCEDC cable commercials will soon be our progress and
staff, the Full Circle program is aired on Charter highlighting achievements through
centered on the ExecutivePulse innovation in Fond du Lac quarterly reports issued
web-based survey tool that County. Finally, Brownboots by FCEDC electronically
enhances business development Interactive was retained to to over 2,000 subscribers.
services. This face-to-face assist in marketing existing In addition to updates on
business interview program business services including the our strategic plan, FCEDC
not only uncovers important Impact! program. provides updates on economic
local, regional and national development activity and
business trends, it also develops Leadership/Youth Leadership services.
stronger relationships with local Fond du Lac Economic
businesses, linking them to key Development Day Revolving Loan Fund
resources. Since the inception FCEDC continued to be a leader FCEDC expanded its revolving
of the Full Circle program in July in economic development loan fund efforts in 2010 by
2007, volunteers and staff have by informing future leaders partnering with the City of
completed 69 company visits. about the role they can play Fond du Lac Redevelopment
The companies interviewed in the economic development Authority to provide
represent 7,408 employees and health of the region. FCEDC administrative services for the
nearly $940 million in sales. See staff participated in the Youth City of Fond du Lac Economic
Page 4 for a complete list of our Leadership Program and Development Revolving Loan
Full Circle volunteers. hosted a one-day session for Fund (EDRLF) program. FCEDC
the Leadership Fond du Lac also provides administrative
Impact! Economic Gardening Program. and oversight to the Fond du
FCEDC continued its efforts Lac County Special Allocation
in the economic gardening Money Smart Week Revolving Loan Fund (RLF)
program made possible by a FCEDC Business Strategist which is funded by a portion
$437,899 grant from the U.S. Owen Rock presented “Turning of the half-percent sales tax.
Department of Commerce Your Idea into Income” as part Between the two, $530,000 of
Economic Development of Money Smart Week, October loan funds were approved.
Administration (EDA), and 2nd through October 9th.
$7,500 from the Fond du Lac Sessions provided entrepreneurs Rural Microentrepreneur
Area Foundation. Economic with the basics of starting a Assistance Program
gardening means growing business and were held in FCEDC was selected as one of
companies from within. FCEDC Fond du Lac, Campbellsport six organizations in Wisconsin
staff identified companies with and Ripon. to receive funds that will be
growth potential and showcased used to boost small business
the resources available at Professional Development development, create jobs, and
FCEDC to the companies. Melissa Hunt, Community strengthen rural communities.
Development Specialist, The funding is being
Internal Marketing successfully completed the provided through the Rural
FCEDC staff has continued to Economic Development Finance Microentrepreneur Assistance
participate on monthly shows Professional Certification Program (RMAP), which
on KFIZ (AM 1450) and WRPN Program through the National was authorized by the Food,
(AM 1600). These extended Development Council. Conservation, and Energy Act
informational segments Jo Ann Giese-Kent, Research of 2008 (Farm Bill). The purpose
have proven to be effective Specialist, and Jacqui Corsi, of RMAP is to support the
in informing people about Marketing Specialist, each creation, development and
our programs, services and completed the Wisconsin Basic ongoing success of rural
initiatives. You can hear the KFIZ Economic Development Course microentrepreneurs and
segment with Bob Hoffmaster in Madison. microenterprises.
on the second Wednesday of
each month at 10:30 a.m. The Reporting Mechanisms
WRPN segment with Jason FCEDC continues to hold
Mansmith can be heard at itself accountable and reports
8
10. FCEDC Recognitions
FCEDC again becomes an FCEDC President Named Outstanding Alumni
Accredited Economic Development
Organization Brenda Hicks-Sorensen, CEcD, president of
FCEDC, was named a recipient of the
The International Economic Development University of Wisconsin-Oshkosh (UW-O)
Council (IEDC) recognized once again that Outstanding Young Alumni Award.
FCEDC is one of 25 economic development
organizations and the only economic She was named for her accomplishments in
development organization in Wisconsin as an economic development and, in part, due to the
Accredited Economic Development role FCEDC played in the Mercury Marine
Organization (AEDO). consolidation decision during the summer of
2009. She was one of nine UW-O alumni
The AEDO program is a comprehensive peer returning to campus during Homecoming 2010
review process measuring economic to receive the award.
development organizations against commonly
held standards in the profession. Originally FCEDC receives excellence award from the
accredited in February 2001, FCEDC was International Economic Development Council
reaccredited by IEDC following three successful
years of activity. FCEDC received an Excellence in Economic
Development Award for the Mercury Marine
“FCEDC displays the professionalism, Consolidation/Retention Project in the category
commitment, and technical expertise that is of Business Retention and Expansion - Single
deserving of this honor,” said IEDC President Event for communities with populations of
and CEO, Jeff Finkle. 25,000 – 200,000 from the International
Economic Development Council (IEDC).
FCEDC recognized by Corporate Report
Wisconsin Magazine William Best, IEDC chair said, “Our awards honor
organizations and individuals for their efforts in
FCEDC was named one of the top three creating positive change in communities.”
economic development organizations in
Wisconsin by Corporate Report Wisconsin “The Fond du Lac County Economic
magazine. Development Corporation is showing that they
are at the forefront of the economic development
Each year, the publication names the top three in profession and are using innovative and
a number of categories based on reader write-in effective practices that can be replicated in
votes. “Economic Development Organization” other communities.”
was a new category in 2010. FCEDC was the
only single-county economic development The IEDC is the premier membership
organization named in the top three. organization dedicated to helping economic
development professionals create high-quality
Sharing the “top three” spots with FCEDC were jobs, develop vibrant communities and improve
the eight-county, Madison regional entity Thrive the quality of life in their regions.
and the state-wide Wisconsin Housing and
Economic Development Authority. The
awards were presented in Wisconsin
Dells in June.
9
11. Original Thinking for Original Thinkers
If innovation were captured in a space, it would be The Center for Enterprise
Development (The Center). The Center, which is operated by Fond du Lac County
Economic Development Corporation (FCEDC), is three-dimensional space for the
entrepreneur and existing business owner with growth opportunities.
The Center is built on a foundation of creativity for everyone involved – from staff to clients. In the
only such facility created and operated by an economic development organization in Wisconsin (and as
far as we can find nationally), The Center will quickly become a model for other economic development
organizations.
This business accelerator is meant to speed up the development of starts-ups and existing businesses by
offering a creative work environment, valuable services, a menu of resources at their fingertips, space to
work, and assistance from professional staff.
The Center has three core goals - Intelligence, Imagination and Insight.
Intelligence: A key challenge facing entrepreneurs and businesses with growth opportunities is gaining
information about their industry such as the target audience, potential markets, and location demographics.
While this type of information is understood by many, dedicated and uninterrupted time to conduct the
necessary research as well as, in many
cases, the technical ability to do so may
be in short supply. The Center will help.
Imagination: Creativity helps relax the
mind for brainstorming and open it to the
flow of original thoughts and ideas.
Creativity and creative problem-solving
skills cultivate whole-brain thinking,
which can aid entrepreneurs and existing
businesses who want to grow in their search for new products, ideas for improved products, efficiencies in
business procedures and coping with changes in the working environment. The Center will help.
Insight: The third element for success for the entrepreneur and existing businesses with growth
opportunities is an understanding of and appreciation for the bigger picture as well as the ability to
collaborate and problem solve with peers, industry and supply chain colleagues and mentors. Fresh ideas
for wider development will come out of think tanks, CEO roundtables, and a mentoring program.
The Center will help.
For more information FCEDC continues to see an increase in people interested in starting businesses and
on The Center, go to existing businesses wanting to expand or become more efficient. The Center will
www.fcedc.com and fulfill a need that assists businesses in their success in the future economy and build
click The Center. on a healthy economy for Fond du Lac County.
With its comfortable and colorful furnishings, creative “toy box,” and high-end technology, The Center
can bolster the entrepreneur’s success, launch their businesses in new and exciting directions and help
innovatively approach the needs of business and their industries.
The Center builds upon our expansive revolving loan fund programs, and Impact!, an economic
gardening program launched in 2009 by FCEDC, which has already been lauded for
thoroughness and ingenuity by those who practice and teach economic gardening
theories and principles.
The Center for Enterprise Development will inspire new ideas and provide an 10
opportunity for original thinkers at reasonable rates.
12. 2010 in Numbers
Summary of 2010 Clients
A client is defined as a business attraction prospect, existing business or entrepreneur who receives
more than one hour of FCEDC services. In 2010, FCEDC served 182 clients.
The 2009 number for comparison are as follows: Total client projects 235, existing business
development 48%, business start-ups 37%, and business attraction 15%.
The 2008 number for comparison are as follows: Total client
Business projects 187, existing business development 48%, business
Attraction start-ups 36%, and business attraction 16%.
17%
Existing
Business Revolving Loan Fund Summary
Business Development
Start-ups 52% Fond du Lac County Revolving Loan Fund: As of the end of 2010,
31% the Fond du Lac County Revolving Loan Fund (RLF) portfolio
stands at $3.1 million. During 2010, loans totaling $550,000 were
approved.
Small Business Revolving Loan Fund: FCEDC established a new
Clients served Small Business Revolving Loan Fund (SBRLF) in 2008. During 2010,
loans totaling $85,000 were approved.
Fond du Lac County Special Allocation Revolving Loan Fund: FCEDC
235
began administering this Fond du Lac County fund in 2010. Loan
182
187
funds totaling $300,000 were approved in 2010.
127
City of Fond du Lac Economic Development Revolving Loan Fund:
FCEDC began administering this revolving loan fund for the City
of Fond du Lac Redevelopment Authority in August of 2010. There
2007 2008 2009 2010 were $230,000 of loan funds approved in 2010.
2010 Sources of Funds Diversification of Income Programs
Other
Private Sector $116,890 During this strategic plan Private
Public Sector $200,707 period (2007-2011), FCEDC sector
$135,276
Administrative Income has focused on finding new RLF
$105,000 Admin
Contract Income income sources and has been
$164,373 Public
Grants & Other aggressive in pursuing grants
sector
Total $722,246 and other available funding.
This has resulted in a more 2005
2010 Uses of Funds evenly divided and varied
income “pie” than just a few
Staff $498,514 years ago.
Contracts
Operations $129,310
$ 96,001 Grants
Programs and
Total $723,825 RLF Other
Admin
Private
sector
Public
11 2010 sector
13. Progress on Strategic Goals: 2007 -- 2011
The internal vision of FCEDC is to “be a premier public/private partnership that provides sustained leadership in
economic development for the region and delivers exceptional results.” The following are five-year goals set forth in
our 2007-2011 strategic plan as the “bulls-eyes” toward which organizational plans and actions have been focused.
Where appropriate, specificity was attached to the goal to allow for benchmarking throughout the five years of the
plan. FCEDC holds itself accountable and reports to all of our stakeholders on our progress and achievements
quarterly and annually. (Any figures used below reflect projects that have reached the level of project implementation.)
Balanced Industry Mix personal income estimated at nearly $148 million per
year. Additional annual sales for all industries based on
Create a balanced industry mix targeting specific industry these expected jobs is $1.1 billion per year.
clusters in Fond du Lac County and Northeast Wisconsin.
The 1,610 expected retained positions results in
Status and Activities Toward Goal: a retention of an additional 2,063 indirect jobs for a total
• Updated targeted industry profiles were verified with of 3,673 retained/saved jobs overall. Earnings estimated
a survey sent to companies within the clusters. Data for these retained jobs (wages and benefits) is $194
will be released in 2011. million per year, resulting in disposable personal income
• Several attraction projects brought to Fond du Lac estimated at nearly $141 million per year. Additional
County. annual sales for all industries based on these retained/
• Continued site selector marketing program saved jobs is $1.2 billion per year.
established in 2007. Successful relationships have
been established, making Fond du Lac County the *The number of new positions has been adjusted from the
go-to location in Wisconsin. number posted in the 2010 4th quarterly report.
Job Growth Capital Investment
Create 2,500 new jobs matching Fond du Lac County’s Assist businesses in establishment, modernization and
labor force and training capacity. This effort will have expansion activities that will result in $80 million in
an anticipated multiplier impact of 1.25 or 625 additional capital investments (i.e. equipment, land, building) in
jobs. Targeted wage rates will exceed the median Fond du Lac County.
hourly wage.
Status and Activities Toward Goal:
Status and Activities Toward Goal: • $340.8 million in total investment expected*
• 1,922 new full-time positions plus 147 part-time
positions expected for a total of 2,069 new jobs*; and *The investment figure has been adjusted from the number
1,610 positions retained posted in the 2010 4th quarterly report.
Impact on Fond du Lac County economy: Talent Attraction
The 1,922 expected full-time new positions Facilitate the development and sustainability of an
have a multiplier effect of 2.06, totaling 3,957 expected environment conducive to attracting and keeping the
jobs. Earnings estimated for these new jobs (wages and level of talent necessary for our businesses to gain and
benefits) is $199 million per year, resulting in a disposable maintain a competitive edge.
personal income estimated at $144 million per year.
If new part-time positions are factored into the Status and Activities Toward Goal:
equation, the 2,069 expected new full and part-time • In response to workforce and talent attraction needs
positions have a multiplier effect totaling 4,155 jobs. of area businesses, FCEDC continues to work on talent
New job earnings would be $204 million with disposable attraction proposal initially developed in 2008.
Source and Methodology: The multipliers of 2.06 for new full-time, 2.01 for full & part-time, and 2.28 for retained jobs are higher than that projected in our Strategic
Plan (1.25) because the jobs are in higher-than-average paying industries. Economic Modeling Specialists, Inc. (EMSI) Strategic Advantage Economic Impact Model
was used to estimate the indirect jobs & earnings that result from the new jobs and retained jobs associated with FCEDC projects for 2007-2010. We were able to enter
new and retained jobs in the specific industries that they are expected to be created. (EMSI Data Sources and Calculations are explained below.) Consultants at EMSI
performed the calculation for sales for all industries. Disposable income is based on avg. benefits & taxes for WI Per Capita Personal Income and Per Capita
Disposable Income 2009. Input-Output Data: The input-output model figures are created using the national Input-Output matrix provided by the federal Bureau of
Economic Analysis. This is combined with the national Total Gross Output, the regional Total Gross Output, the land area of the subject region, regional DIRT data and
regional in/out commuter patterns in order to calculate regional requirements, imports and exports. After using matrix algebra to calculate the regional multiplier, the
resulting matrix is multiplied by the sales vector and converted back to jobs or earnings. Specifically, this data comes from the U.S. Department of Commerce, Bureau
of Economic Analysis, Industry Economic Accounts: Benchmark & Annual Input-Output (I-O) Accounts. Industry Data: In order to capture a complete picture of industry
employment, EMSI basically combines covered employment data from Quarterly Census of Employment and Wages (QCEW) produced by the Department of Labor
with total employment data in Regional Economic Information System (REIS) published by the Bureau of Economic Analysis (BEA), augmented with County Business
Patterns (CBP) and Nonemployer Statistics (NES) published by the U.S. Census Bureau. Projections are based on the latest available EMSI industry data,
15-year past local trends in each industry, growth rates in statewide and (where available) sub-state area industry projections published by individual state
agencies, and (in part) growth rates in national projections from the Bureau of Labor Statistics.State Data: The EMSI model uses state data from the follow-
ing agencies: Wisconsin Department of Workforce Development, Bureau of Workforce Information.
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14. Our Valued Investors
Below is a list of our valued investors without whom our services would not be possible.
The number in parentheses indicates years of investment in FCEDC.
Accurate Controls (6) F. Ziegler Enterprises (13) Sam Meyer/State Farm (6)
Action Advertising (12) Golden Rule Credit Union (3) Schenck Business Solutions (20)
Advantage Accounting (3) Grande Cheese Company (22) Service Master Commercial Services (9)
Advanced Paper Enterprises (2) Grant Thornton (21) Sirna Productions (new investor)
Agnesian HealthCare (22) Graphic Center (6) Society Insurance (22)
Ahern-Gross (22) Guaranty Title Services (14) Sorenson Law Office (19)
Alliance Laundry Systems (21) Guenther Supply (18) Stuart’s Landscaping & Garden Center (5)
Alliant Energy (22) Guilfoile Insurance (12) The Goldsmith (new investor)
Aluminum Resources (19) Haber/M&M Printing (12) The Nielsen Company (1)
AMC of Wisconsin, Inc. (new investor) Hierl Insurance (18) The Reporter (20)
American Bank (22) Holiday Automotive (22) Timon Perron Trucking (12)
Associated Bank (21) Holiday Chrysler Dodge Jeep (13) Tom’s Quality Millwork (6)
Baker Cheese (11) Holiday Inn/WISCO Partners (22) Town of Fond du Lac (11)
Baker Tilly (7) Homebuilders Association United Parts Plus (12)
Bank of Oakfield (15) of Fond du Lac & Dodge Counties (21) US Bank (21)
Basic American Metals (8) Hometown Bank (12) UW-Fond du Lac (5)
Baumhardt Sand and Gravel (10) Horicon Bank (11) Vanderkin Plumbing (new investor)
BCI Burke Company (9) Hornung Golf Products (22) Vande Zande & Kaufman, LLP (12)
Berger Company (22) Huberty & Associates (19) Van Horn Hyundai (8)
Bluemkes, Inc. (7) Hutter Property Services (13) Village of Brandon (3)
Bob and Maureen Poch (2) Ideal Chiropractic (2) Village of Campbellsport (7)
Bomier Properties (11) INFO-PRO Mortgage Services (2) Village of Fairwater (3)
Brenner Tank (18) Integrity Saw & Tool (12) Village of North Fond du Lac (12)
BrownBoots Interactive (2) Jackson Kahl Insurance Services (5) Village of Oakfield (6)
C.D. Smith Construction (20) J.F. Ahern Co. (22) Village of Rosendale (2)
Campbellsport Building Supply (11) Jet Stream Enterprises (21) W.J. Leasa Electric (16)
Capelle Bros & Diedrich (14) Johnson Brothers Construction (7) Warehouse Specialists (18)
Century 21 Ripon (1) Johnson School Bus Service (10) Waupun Memorial Hospital (16)
Charter Communications (14) Keller, Inc. (9) Waupun Utilities (5)
Citizens First Credit Union (5) Lake Breeze Dairy (8) Webster’s United Foods (4)
City of Fond du Lac (22) Linstrom’s Catering (4) Wendt’s on the Lake (2)
City of Ripon (12) Lutheran Homes & Health Services (3) West Bend Machine Works (3)
City of Waupun (13) M&I Bank (20) Whealon Towing & Service (2)
Combination Door Co. (16) Manowske Welding (16) WIPFLi (8)
Condon Oil Company (15) Marchant Schmidt (16) wisnet.com (12)
Consultants Laboratory (21) Marian University (15) W.W. Electric Motors (19)
Cowles-Henke-Kemmel Ins. Agency (3) McClone Agency (12) ZA Commercial (new investor)
Dean W. Uelmen, DDS (8) McNamara & Thiel Insurance (6) Zacherl, O’Malley & Endejan (14)
Edgarton, St. Peter, Petak, Rosenfeldt (22) Mercury Marine (22)
Edward Jones (11) Michel’s Corporation (9) Our valued reciprocal partners:
Electro Plating Company (10) Mid-States Aluminium Corp. (21) Campbellsport Area Chamber of Commerce
EP-Direct (2) Muthig Industries, Inc. (19)
Excel Engineering (14) National Exchange Bank & Trust (22) Fond du Lac Area Association of Commerce
Faith Technologies (9) Natural Stone Veneers (5)
First Business Bank-Northeast Northcentral Construction (new investor) Ripon Area Chamber of Commerce
(new investor) Osborn & Son Trucking (6)
Waupun Area Chamber of Commerce
Flood Homes (22) Ottery Transportation (12)
Fond du Lac Bumper Exchange (12) PanelTEK (9)
Fond du Lac County (22) Pit Stop Portables (2)
Fond du Lac Skyport (3) Progressive Investors (13)
Ford & Harbridge Ins. & Pro Motorsports of FdL (new investor)
Financial Svc. (14) RB Royal Industries (18)
Fox Valley Savings Ripon Pickle (6)
Bank (22) Ripon Printers (18)
Foy & Springborn (7) Sadoff and Rudoy Industries (9) (As of 2/28/2011)
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15. Looking Forward
As I look forward to the coming year, I see many ways in which FCEDC is poised to build on its past
success as the premier economic development organization for Fond du Lac County.
The business climate moves fast and FCEDC is ready. Not only does FCEDC have a talented staff in place,
but it also has the tools, resources, space and technology available for budding entrepreneurs and existing
businesses within the new home of the FCEDC. It is the new business accelerator – the Center for Enterprise
Development.
The Center stands alone in Wisconsin for economic development organizations and will be the
place for creative thinking and innovation for the county. If you haven’t had a chance to
experience The Center, I strongly encourage you to do so. This space will become a model for
economic developers who must keep up with the speed of business.
Another tool for FCEDC and the clients served is the targeted industries data. As part of
FCEDC’s goal to create a diverse yet balanced industry mix in Fond du Lac County, FCEDC
completed an in-depth industry analysis. Gaps within the supply chain for each of the seven
targeted industries were shown as possible market opportunities in the upcoming year for existing local
businesses to expand or for new businesses to locate here.
“FCEDC has the tools,
The targeted industries data provides a strong breakdown for analysis and an
resources, space and
opportunity for businesses to look at how they can position their companies here.
technology available for
budding entrepreneurs
Keeping up with the fast pace of business, FCEDC also has a role in what’s happening in
and existing businesses
Madison by lending its support to the Wisconsin Economic Development
within the new home of
Association study: Be Bold Wisconsin. Recommendations in the study are being
the FCEDC.”
implemented, including the restructuring of the Department of Commerce, rebranding
Wisconsin as a place to do business, and expanding the state’s incentive toolbox.
-John Valek
RB Royal Industries
FCEDC will continue to be active and lend a voice for Fond du Lac County when it
FCEDC Board Chair
comes to economic development concerns occurring at the state level.
Finally, 2011 is the time we need to look at the future of FCEDC as it is the final leg of
the current five-year strategic plan. A Board Retreat was held in January to begin the process. We need to build
a plan that is flexible enough to accommodate existing businesses while leaving room for opportunities that
could come our way.
The new strategic plan will pertain to 2012-2014. FCEDC chose to shorten the time frame due to the
dynamics of business today, remembering the speed and complexity of the business climate and how quickly
it can change. A three-year strategic plan fits.
With the successes of the past firmly in place, FCEDC staff is ready to move forward with the skills and
knowledge to accelerate the process of expanding or starting a business.
Sincerely,
John Valek
RB Royal Industries, 2011 Chair FCEDC Board of Directors
14
16. 116 N. Main Street, PO Box 1303, Fond du Lac, WI 54936-1303
(920) 929-2928 info@fcedc.com
www.fcedc.com
